Xiaomi will release a new machine, the Civi 1s, on April 21, which is also a stylish camera phone designed by Xiaomi for women. Xiaomi Civi 1s continues the appearance of the previous generation of Civi, looking thin and thin fuselage and gorgeous shell, giving people the feeling of bulging, I believe this is enough to attract many female eyeballs.
Xiaomi Civi 1s
It is worth noting that the spokesperson of Xiaomi Civi 1s actually invited Olympic design champion Yang Qian to endorse. Yang Qian's cute shooting action and image exploded overnight after winning the first gold medal at the Tokyo Olympics in 2021, and her personal Douyin number has risen by less than 9 million fans in a month and has now exceeded 9.9 million fans. Xiaomi also paid attention to the popularity of Yang Qian, and directly invited Yang Qian as the spokesperson for the machine when releasing the first generation of Civi. Now it has been almost half a year since the first generation of Civi, according to the practice of Xiaomi asking a spokesperson Civi 1s is likely to invite other traffic "fresh meat" to replace, after all, Xiaomi please endorsement is mostly against marketing and traffic. This time, netizens could not imagine that there was still no spokesperson, and because of this, many netizens commented that Xiaomi chose it correctly. Yang Qian endorsed Xiaomi Civi 1s and received a good review. Yang Qian's image is very youthful and active, just in line with Xiaomi Civi's youthful fashion style.
Yang Qian
Looking back, most of the artists that Xiaomi once invited have "flipped over". In 2016, the first generation of Redmi invited Wu Moubo to endorse, and in 2019, Wu Xiubo "overturned" because of the improper relationship with other female artists. In the same year, Wu Moufan was invited to endorse Xiaomi Mi 6, and in 2021, the artist was arrested for having a relationship with a minor. In 2019, Xiaomi Mi 9 was released, inviting Wang Yuan, a member of the TFBOYS group, to endorse him, and in 2020, Wang Yuan's image plummeted because he smoked in public places. I have to say that Xiaomi's flipping operation can simply be called the vane of the entertainment industry's "rollover" artists.
Su Bingtian, the god of Su
In recent years, Xiaomi has invited the endorsement of star artists many times, and in 2021, Xiaomi seems to be looking for a spokesperson on the road of "enlightenment". The Xiaomi flagship machine released last year, Lei Jun personally endorsed the Xiaomi Mi 11. After the Tokyo Olympics, the most popular Olympic champions must be Yang Qian and Su Bingtian. Not long after the end of the Olympic Games, Xiaomi quickly found Su Shen and Yang Qian to sign an endorsement. This operation also made many netizens give a thumbs up, and the rice noodles were therefore more willing to accept, and many netizens said bluntly: Lei Jun finally did not ask the star to endorse.
Lei Jun
Xiaomi's spokesperson this time can be said to be the expectation of the public. Among the traffic stars and strength factions, Xiaomi finally chose the strength faction, and like the mobile phones released by Xiaomi in the past two years, in terms of gorgeous appearance, Xiaomi pays more attention to hardware and cost performance and user experience. Finally, I hope that Xiaomi can be as said at the Xiaomi 10th anniversary conference: moving forward.