RAV4 Rongfang and Velanda are both SUV for Toyota, but since the Spring Festival, the price offer has not changed in the past 3 months, and it is relatively firm. So, will there be a price reduction promotion in June for the joint venture vehicle impulse? Today, I would like to share with you in detail my views on this issue.
First, neither the RAV4 Nor the Velanda is a strategic model
Although the RAV4 Rongfang and The Willanda are the impulse SUVs of FAW Toyota and GAC Toyota respectively, these two models are not their strategic models. To put it bluntly, although these 2 cars have a certain price point, they cannot become the models of the leading brand, and they are at most the pioneer models that impact the market share. After figuring out the positioning of these two cars, I want to understand the car, and friends who understand the car market can understand. At this moment, the chip, parts are relatively tight at the moment, in order to obtain more profits, each manufacturer is the priority to meet the strategic model, other models will lean back first. This is the main reason why the price of RAV4 Rongfang and Velanda is strong at the moment, because their production capacity is tight.
Second, the current RAV4 Rongfang and Veranda prices are still in a high position
Since the Spring Festival this year, whether it is FAW Toyota or GAC Toyota, they are all catching up with production capacity. Its main purpose is to quickly fill the capacity gap of the previous year, and at the same time deliver more orders as soon as possible. Moreover, due to the impact of the epidemic, FAW Toyota RAV4 Rongfang and GAC Toyota Veranda basically began to reduce prices in February, although this price is not at the lowest level, but it is also at the second lowest level at this time. This preferential price belongs to everyone can accept, but if you want to continue to reduce the price, it is difficult to achieve in a short period of time, and if you want to increase the price, the market cannot accept it. In fact, the current model discount is already in a state of balance between preferential and production capacity.
Third, whether there will be a price reduction promotion in June
June is the time when the automakers issue semi-annual reports, and it is also the time when senior executives report their half-year results to the shares, and it is also the time to affect the direction of the stock. Therefore, June's results are particularly important for car companies, and most car companies will also carry out price reduction promotions at this time to obtain more market share.
From the current production capacity of the entire car market, Toyota has been affected very little, but Toyota is not affected, which does not mean that other external competition will not be. Especially SAIC Motor, affected by the epidemic this year, the production capacity has declined sharply, and many models need to be booked for 2-3 months to mention the car. This is fatal to their sales hit. As auto parts factories in and around Shanghai begin to resume work, their production capacity will gradually recover. Judging from the current situation, the chances of restoring production capacity in May are still quite large. When they regain capacity, the impulse is certain, and the best way to rush is to reduce the price. Once Shanghai Volkswagen, FAW-Volkswagen, SAIC-GM Buick and other brands began to significantly reduce the price of impulses, then it is difficult for Toyota to resist the price reduction. Therefore, I think that the RAV4 boom and the Velanda price reduction promotion in June should be a high probability event.
summary:
From the above 3 aspects, the current RAV4 Rongfang and Veranda price stability, only because of the limited production capacity, manufacturers need to meet the production capacity of other strategic and profit models first, but the price reduction promotion in June should be a high probability event, which is worth consumers' expectations.