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16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?

author:Huangmei Radio and Television Station

"It turns out that I and my friend Gu Ailing are the same personality, but she is an Olympic champion and I am a stay-up champion!"

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
  • 1. What is MBTI?

Recently, the MBTI personality test has become one of the hot topics in social media. A personality test has spawned several interesting ways to play on the Internet, making a lot of young people addicted. So, what exactly is MBTI?

The MBTI, known as Myers-Briggs Type Indicator, is a personality type theory model born in the 1940s. The MBTI tests personality according to four dimensions of attention direction, cognitive mode, judgment mode, and lifestyle, each dimension has two directions, and finally arranges and combines 16 personality types.

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?

If in the past, people were accustomed to knowing themselves and others through information such as birthday eights, constellations, tarot cards, etc., then now, MBTI is the basic knowledge of social necessities today.

  • 2. How to play MBTI?

Through the continuous fermentation of Internet social media and the secondary creation of users, MBTI has derived a lot of interesting gameplay.

First, the celebrity effect adds interest. Gu Ailing, Yang Mi, Mao Buyi and other public figures exposed their MBTI personality in variety shows or interviews, and many netizens lamented that "this personality test is too accurate" and "there is no link for me to test", which further expanded the influence of the MBTI personality test.

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?

However, not only real people, but also many well-known IP characters have their own MBTI personalities. For example, Harry Potter, Zhen Huan's biography and so on.

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?

Secondly, secondary creation stimulates vitality. In the social platform, netizens' self-made MBTI memes are widely circulated, showing the personality characteristics of different personalities with simple graphics and texts, triggering strong resonance of similar personalities. Even, the corresponding perfumes, bags, makeup, occupation and other information corresponding to the MBTI personality have been circulated on the Internet, which has stimulated the creative enthusiasm and resonance of the majority of netizens.

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
  • 3. Challenges and controversies of the MBTI

Admittedly, the explosion of the MBTI has also brought some doubts and controversies. For example, in terms of the accuracy of the test, the artist Zhao Lei MBTI tested three times differently; and in terms of use experience, some users also said that the model of testing more than a hundred questions and finally asking for payment to view the answers was annoying.

16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
16 personalities? Gu Ailing is also testing the MBTI test, how to become the most popular social currency?
  • 4. What do you think of MBTI?

So under these "slot points", how did the MBTI personality test become such a hot social currency?

In fact, users' attention to test products mainly includes subjective and objective factors. The subjective lies in the accuracy, the convenience of the test, the satisfaction of the results, etc., and the objective lies in whether it is paid, how long it takes, etc.

We can find that the MBTI test is not conducive to its promotion in terms of objective factors, but the satisfaction it brings to users in the subjective experience makes up for the obstacles of objective attributes.

For example, MBTI will visualize each personality, give it a specific image and name, and facilitate its dissemination; when outputting results, MBTI will cite the proportion of the population of this type, famous celebrities, personality characteristics, the best love matching type, etc., giving users more satisfaction in the richness of the content to create uniqueness.

From the perspective of the general environment, the classified community built by MBTI is a good way to fill the lack of belonging caused by people's lack of meetings and gatherings in the current epidemic, and also caters well to people's social needs and establishes a source of empathy.

From the perspective of personal psychology, MBTI can meet the needs of young people to quickly recognize themselves and recognize others under the "fast food culture", and also seize some of the dividends of "herd psychology" to enhance their influence. However, mbti's results are for reference and assistance only, rather than as a unique label to shackle cognition and take it too seriously, and it may be a better way to use it as some social talking point.

Have you ever done an MBTI personality test? See ~in the comments section

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