On April 18, the second session of the 8th People's Congress of Luohu District, Shenzhen was held. Fan Defan, deputy secretary of the Luohu District Party Committee and mayor of the district, made a 2022 government work report, which proposed: This year, Luohu will focus on deepening the planning and construction mechanism of "one main, two districts and three belts", adhere to higher standards to plan and promote key projects, and accelerate the formation of a new regional economic pattern of high-quality development. Among them, the Cuizhu Shuibei area has created a world-renowned "Baodu of the Bay Area" and built a world-class gold jewelry industry highland.
After the meeting, Huang Shikun, a deputy to the Luohu District People's Congress and chairman of Shenzhen Jinyafu Holding Group Co., Ltd., was interviewed by the media such as "South +", Shenzhen Television, Shenzhen Business Daily, Shenzhen Evening News, Shenzhen Special Economic Zone News and other media on topics such as gold repurchase and transformation and upgrading of the gold jewelry industry in the report.
"The luohu district government work report is truth-seeking and pragmatic, with many bright spots, and Luohu, which has withstood the test of the epidemic, handed over a beautiful report card and praised these valuable achievements." Speaking of the 2021 Luohu Answer Sheet, Huang Shikun, a deputy to the Luohu District People's Congress and chairman of Shenzhen Jinyafu Holding Group Co., Ltd., was proud.
Financial support, brand promotion, tax incentives
Building a gold buyback regional brand can do just that
In the 2022 Luohu District Government Work Report, it is mentioned that it is necessary to consolidate and enhance the role of the "ballast stone" of the financial industry, vigorously develop digital finance, consumer finance, cross-border finance, gold finance and other formats, prepare for the construction of gold repurchase and circulation service platforms, and realize the physical operation of digital currency franchise institutions.
As an important gathering place in the national gold jewelry industry, Luohu Shuibei has a complete gold jewelry industry chain. In February 2021, the Shenzhen Municipal Financial Supervision and Administration Bureau issued the "Several Measures on Supporting the Development of Luohu Gold Finance". The document pointed out that relying on the advantages of the agglomeration of gold and jewelry industry in Luohu District, Luohu District will be built into the core area of gold finance in the city, further enhance the real economic efficiency of financial services, encourage innovation in gold financial business, and create a regional brand of gold repurchase.
In Huang Shikun's view, Luohu has a good industrial foundation and a realistic urgency to build a gold repurchase and circulation service platform, which can promote the standardized development of the gold repurchase market.
"The production of mineral gold is declining year by year, while the demand for gold is growing year by year, and gold recycling is an important solution to the supply gap." Huang Shikun said that the actual amount of gold held by the mainland is expected to exceed 17,000 tons, the majority of gold stock customers' gold repurchase demand has not been effectively met, even in the Luohu water shell that accounts for half of the national gold jewelry industry, gold repurchase channels are still only traditional banks, pawn shops and roadside small and micro repurchase stores, and roadside small and micro repurchase stores occupy more than half of the market share of gold repurchase, still has not formed a widely trusted and popular gold repurchase brand.
Huang Shikun suggested supporting and cultivating a number of gold repurchase brands trusted by consumers in Luohu District, and giving support from the perspective of establishing special fund support plans, brand publicity and construction, tax incentives, etc.; encouraging gold repurchase enterprises to carry out technological innovation and channel innovation, and encouraging gold repurchase enterprises to carry out technological innovation by setting up technological innovation awards, especially in the logistics, testing and other key links of gold repurchase business, to solve the "card neck" problem of gold repurchase business development; standardize the gold repurchase market, from the price, Standardize the operation of small and micro repurchase stores from multiple angles such as testing and services, and promote fair and reasonable competition in the gold repurchase market.
Build museums, sign up masters of art, and introduce IP
In order to transform and upgrade the jewelry enterprises in Luohu, there are many fights
"As a dominant industry in Luohu, gold jewelry can make breakthroughs in the future in the introduction of cultural and creative resources, process innovation, intelligent manufacturing, digital empowerment and industrial chain extension." Huang Shikun said that in the design and research and development link, through the integration and introduction of cultural and creative resources, enhance the added value of products, Jin Yafu attaches great importance to the development and integration of cultural and creative resources, launched the industry's first golden culture and art museum; cooperated with Beijing Gongmei, signed more than ten national arts and crafts masters; at the same time, the Chinese aerospace, Chinese women's volleyball team, Pikachu and other IP into the research and development and design of precious metal products to enhance the added value of products.
△ Jinyafu Group Golden Culture and Art Museum, Beijing Gongmei White Peacock Intangible Cultural Heritage Museum
△ Jin Yafu joined hands with China Aerospace, Chinese women's volleyball team, Pikachu, Tencent, etc. to create precious metal IP products
In the production and manufacturing process, on the one hand, it can promote the mining of the incremental market through process innovation, such as the 3D hard gold process, 5G process, and ancient gold process in recent years, which have stimulated consumer demand and driven industrial development; on the other hand, it can improve efficiency through intelligent and digital means and break through the bottleneck of traditional production mode. At present, Jinyafu has three intelligent manufacturing factories of 3D printing, intelligent manufacturing and cyanide-free hard gold, of which the 3D printing factory provides a full range of 3D printing technology solutions from equipment, materials to services for the entire gold jewelry industry, from original design, 3D scanning, CAD design to printing.
△ The four major intelligent manufacturing factories under Jinyafu Group
In terms of industrial chain extension, the industrial chain can be opened up through gold recycling. All along, Jin Yafu has actively laid out online and offline gold recycling business and built an integrated gold recycling service system. It also jointly drafted the first group standard in the field of gold recycling in China, "Gold Recycling Technical Regulations", jointly drafted the Guangdong Gold Association and other units, leading the normative development of the gold recycling industry.
△ Jinyafu Group gold intelligent recycling machine