"Flat accumulation to promote harvest, determine growth", just on April 18, Alimama 2022 Business Force Cloud Release and M Awards Annual Awards Ceremony, Alimama 2022 Business Power Keywords were announced. It was also on this day. The annual management awards of Alimama 2022m Awards have finally been unveiled.
(2022m Awards Winners List)
A total of 35 brand cases and methodologies won awards, BMW won the annual management award, in the "Digital Intelligence Management Track", Youzhi won the annual crowd management gold award, Sumidagawa Coffee won the annual product management gold award, Coca-Cola won the annual content management gold award, and Xiaomi won the annual market innovation gold award. Moody, OBAGI, Yongpu Coffee, Dr. Cheese, Blue Box, Tezo, these six cutting-edge brands stood out from the annual Dark Horse 6 Trend Track and won the Dark Horse Award. GroupM China, Huonu Data and Duozhun three ecological institutions won the Annual Business Methodology Gold Award.
Winter Olympics four gold medal winner Wang Meng as the 2022m awards of business witness "commentary" award ceremony, and together with Alibaba Group Vice President, Alimama President Jia Luo jointly presented the annual business award. At the scene, she frequently came out with golden sentences and revealed her new plans for business operations.
Seeing the business power and paying tribute to the operators, Alimama 2022 m awards hope to work with global brand merchants and industry ecological institutions to explore forward-looking business trends and methodologies and inspire excellent cases in the practice of global brand business operations.
Wang Meng explained his famous saying on the spot: "My eyes are rulers", the original intention is not to say how sharp the eyes are, but to express that this accuracy is tempered in countless actual battles.
2022m awards is adhering to the concept of "practical combat is king", in order to select the best in the actual practice of digital intelligence, this year's m awards introduced the "Dharma Pan Global Digital Intelligence Management Evaluation System" in the preliminary review to do quantitative selection for brand cases. Known as the "Digital Intelligence Operation CPU", DAMO Disk integrates the three major indicators of global asset scale, global asset growth and global consumer mentality, and makes a comprehensive assessment of the brand's global long-term operation around the full-link digital intelligent crowd.
Compared with the quantitative evaluation of the preliminary review, the final review of m awards not only considers the characteristics and criteria of each award, but also conducts a comprehensive evaluation from multiple dimensions such as business strategy and insight, creativity and execution, presentation of business results and case integrity, innovation and benchmarking. 40 professional judges sat in the final review, and the participating brands and ecological institutions interpreted the representative cases through on-site roadshows or online lectures, and many cases and methodologies that made the judges shine in the tense and compact two days.
The participation cases of this m awards cover a wider range of industries and categories, some brands have changed or even reconstructed the traditional business model, from offline to online; some focus on vertical sub-categories, bold innovation and grasp new growth opportunities.
As the industry's first grand prix focusing on "digital intelligence management power", the 2022m awards have been comprehensively upgraded on the track this year, in addition to the high-profile annual business award and the annual supernode operation award, the digital wisdom management track revolves around the four dimensions of "crowd", "goods", "content" and "market innovation", and excavates brand cases that have innovative practices and obtain practical returns in their respective fields.
"Annual operation of the dark horse track" is to explore the courage to break the limitations of traditional brand categories, bold innovation of new consumer brands, Tmall Treasure New Brand, as a special partner of the dark horse track, has been in the whole life cycle of the brand to help build a new brand growth system, to help the brand find a path to long-termism.
The "Annual Business Methodology Track" evaluates the methodological precipitation ability of each ecological institution from three dimensions: crowd management, goods management and global digital intelligence management, and looks for the best management methodology. Such a multi-dimensional and multi-faceted track and award setting is also hoping to truly explore and inspire excellent brand cases and methodologies from all aspects, which can help more brand merchants improve their business strength and move towards a new future of business.
As Jia Luo said at the award ceremony: "M Awards hopes to see the efforts and efforts of each operator behind the past year and their continuous innovation, which is what they bring to our consumers a better experience." At the same time, with such a new business force, we will create a better future together. ”
This year, everyone faced a lot of uncertainty, and the uncertainty of market operation increased. Offline activities were forced to be cancelled, logistics were also blocked, and the business rhythm planned by brand merchants was broken. However, in the excellent cases and methodologies of this year's m awards, we can see that such environmental factors have also brought more new explorations for the environment, for customers, and for new directions for each operator. Brands are beginning to rethink their business rhythms and strategies, looking for opportunities for certainty around the macroeconomic environment and the overall impact of consumers.
It is also based on the observation that the multi-objective growth of strengthening daily operations and focusing on operations has become the general trend of business operations. Starting from the basic point of meeting the needs of business operations and helping businesses to grow, Alimama upgraded its business service capabilities throughout the year and proposed the keyword of 2022 business strength - "flat storage to promote revenue, determine growth". It is hoped to help merchants pay attention to the multi-node and multi-target business quality, and promote fundamental long-term growth through the improvement of the ability of "crowd assets" - "product power" - "scene coverage" - "brand power".
As Wang Meng said: "The eyes of operators are also a ruler", with the help of numerical intelligence, operators can more accurately measure the new future of business.
With the era of business as the times, Alimama m awards will continue to adhere to the original intention, work with more brand merchants and ecological partners to stride forward, and firmly believe that the efforts of operators can be seen by each other, and will certainly be seen by the times.