As long as it is a gamer, it must be no stranger to the manufacturer's "fried cold rice" this matter, although most players always complain about this behavior, but they can't escape the "law of true fragrance", if you like the game out of the nostalgic version or reset version, or will run to play. In particular, some of the old online games that represent the memories of a generation have done the extreme of fried cold rice, changed the pattern to produce various nostalgic versions, and cut the players stubble after stubble.
Game manufacturers love to fry cold rice, in a sense, to maximize the value of game IP. When you are not willing to invest more research and development costs and energy in new projects, finding a well-known old IP to fry a fried cold rice can also make yourself a lot of money. For the domestic game companies that belong to this road, it is probably the grand that was once there. Recently, many netizens have found that this kind of fried cold rice is even more popular in the Korean game circle.
According to media reports, South Korea's Roguewave company announced that its MMORPG mobile game "Blood River Lake W" developed based on the IP of "Blood River Lake" will be officially launched in May, focusing on nostalgia. Two days after the news was released, the Korean entertainment virtue company suddenly installed a huge poster of its mobile game "Legend M" in its company building in South Korea's Banqiao, and this game is based on the "Legend of Blood" bit and integrates the retro game of the "Legend 4" blockchain system, and the IP about "Legend" has been flipped N times by the entertainment virtue company, making netizens feel a little tired.
Seeing that Korean game companies are scrambling to launch nostalgic mobile games to fry cold rice, many players who are looking forward to Korean games can't help but sigh "Have Koreans recently begun to like fried cold rice, and they are all shooting games?" Do you want to fry cold rice to sell feelings at least to engage in some nostalgic clothes retro end tour? Anyway, the Chinese people who have nostalgia will not go to play mobile games, this set is not popular in our place anyway! It seems that even the old online gamers who pay much attention to Korean games have begun to "get angry".
Speaking of which, although Korean games were once the leaders of the Asian online game industry, but due to the scale of the market, the Korean game industry has long been in a bottleneck, and can only fry cold rice and sell feelings on the past achievements. In contrast, because of the fierce competitive environment in China, many "extreme" boutique games have gradually emerged. For example, the last martial arts online game masterpiece on the market, "Against the Cold Water", stands out in the "strong neighbors" martial arts online game market with excellent picture performance and delicate jianghu settings, attracting the attention of a large number of players. What is even more valuable is that in order to survive better, the game has been able to maintain an innovative trend after it is launched.
According to the media, "Against the Cold Water" has maintained a huge research and development team of more than 200 people to meet the ultra-high update iteration of the game's weekly Monday update and quarterly expansion pack. In the change of the game so fast frequency, the richness of game content and the improvement of playability have also increased visibly, such as the popular "self-propelled chess", "eating chicken", "open world" and other play modes on the market have been integrated into the game, and innovative launch of "childbearing", "meta-universe community" and other gameplay content that emphasizes experience and virtual companionship, so that the game adapts to the way players rather than players adapt to the game, in order to meet the needs of most players as much as possible and get more support.
Without competition, there is no future, do you think that the collective participation of Korean game manufacturers in the queue of fried cold rice is a concrete manifestation of the game market' failure?