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A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

A game released Zhao Yun's new skin, that day only by selling skins, it earned 150 million yuan, can only say that the player's money is really too profitable.

However, Xiaobian has a question here, why do so many people like to buy skins? What is the charm of the skin?

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Skins in the game

Skins were on fire in an alliance game when Riot tried to launch a series of skins, but they didn't want to be loved by a large number of players.

Then the game company developed more ways to play with skins, and graded the skins, from T7 to T1 into seven categories, corresponding to different special effects and model designs.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

For example, T6 type skins are only the replacement of skin models, while T4 skins will have skill effects, return to the city effect, etc., while the highest level skin is T1 level skins, with kill effects, model switching and so on.

Divided according to the grade of the skin, the price of each grade of skin is also different, from tens to hundreds. There are also limited skins that can only be drawn through a specific draw. For example, the lobster of the blind monk, some players spend thousands of yuan may not be able to draw.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

In addition, skins can be given away in the game, but they cannot be bought and sold to each other. Many players will exchange skins as gifts for birthdays and promotions to their friends.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Up to now, whether it is a mobile game or a terminal game, game companies will design a variety of styles of skins for game characters to meet the hobbies of different groups of people.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

And the game skin also lived up to expectations, becoming the largest part of the game props revenue. A game even sells 150 million a day by skin, which is almost a year's revenue for many small and medium-sized companies.

Why do so many people buy skins?

People want faces, trees want skins, and having a good skin will make the player feel happy. People are visual animals, and skins capture this characteristic of people very well, designing beautiful and exquisite skins that can greatly enhance the player's gaming experience.

Some players have made it clear that when they play games, they must play with good skins to have a good mood, so that they can play well.

Skins become the level division in the game. Skin in the game, is not just the skin so simple, just like the real world, people can see the dress, can judge the person's income level, social class.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

The same is true in the game, where many players say that people without skins are discriminated against. In general, players without skins are usually more competitive, because they don't play well, so they are reluctant to spend money in the game.

In addition, people with skin will also discriminate against people without skin, usually there is skin to represent wealth, and people without skin will be called "poor b".

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Finally, the skin also has a strong social attribute. Many veteran players say that the gift they most want to receive is a skin in a game.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Therefore, many friends in some special holidays, most of them will take the way of sending friends skin to enhance friendship. Many players said that this is much better than sending red envelopes, sending cigarettes and alcohol, which is a new way for young people to socialize now.

The essence of the game skin

In order to cut leeks, game companies go to great lengths to please gamers. A wide variety of skins are designed, from cool black types for men to pink series designed specifically for women. In short, it probably covers all gamers.

Game companies have forged a new logic that no skin is a dish! Because there is no skin, the proficiency is not high, so the technique is not good. Under this logic, many people are forced by the pressure between players to buy skins, as if they are the designer clothes and bags of the real world.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

As a result, most people are caught up in the illusion created by game companies, constantly chasing the various skins of newly published publications.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Others have become collectors in the game world, spending tens of thousands of dollars to collect a hero's skin. Some players, in order to extract teslas in J, spend money that can buy a real car in the real world.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

Here, Xiaobian would like to say that the skin is just a hierarchical division created by the game company in the game world, as an ordinary player, do not be too attached to the skin.

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

The level and pleasure of the game is not in the amount of skin possession and the degree of refinement of the skin, what is important is to get physical and mental relaxation through the game, this kind of skin that represents vanity, we don't want it.

Friends, what do you think? How much did it cost you to buy skins in the game?

A game sells skins for 150 million per day, why do so many people buy skins? Netizen: I don't understand

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