Although Dongfeng Fengxing has been working in the MPV market for many years, its main products are still concentrated in the commercial and commercial fields, focusing on the low-end market. With the obvious upgrading of MPV market consumption, low-end MPV models have gradually shown a downward trend, so the overall pressure of Dongfeng has further increased.
A few days ago, Dongfeng Fengxing's new MPV model Fengxing Yacht was officially released, and the new car, as the first model positioned for home MPV under Fengxing, can be said to carry the heavy responsibility of Dongfeng Fengxing to achieve a breakthrough in the MPV market. So how strong is this model?
The styling is eye-catching and the powertrain is old
At last year's Chengdu Auto Show, Zhong Wei, assistant general manager of Dongfeng Liuzhou Automobile Co., Ltd.'s passenger car sales company, said in an interview that Fengxing Yacht subverted the current traditional MPV shape, and said that it also received many high evaluations for the appearance of vehicles. But is this really the case?
It is reported that the Fengxing Yacht is based on the EMA architecture, and the official introduction adopts the design concept of "front dynamics". Intuitively, the front face of the yacht adopts a large forward air grille, surrounded by chrome trim, and the inside of the grille adopts a straight waterfall modeling element, and shrinks inward like a wave. And above the grille is still the new Jinshi LOGO of Dongfeng Fengxing. Overall, there is indeed a good degree of recognition, but many netizens have seen the blunt: hot eyes, can not look directly.
From the side view, the lines used by the yacht are relatively smooth, and the design of the suspended roof is also adopted, which further increases the sense of fashion. In terms of body size, its length, width and height are 4850/1900/1715mm, and the wheelbase is 2900mm, which is very close to the Honda Odyssey. Perhaps due to cost constraints, the new car did not use a sliding door design.
At the rear of the vehicle, the overall design of the new car is not as exaggerated as the front face, the new car is equipped with a roof spoiler, and the taillights use the popular through-channel LED light group.
In terms of interior, the new car adopts similar design elements to the popular T5 EVO, the new car also adopts the popular dual screen design, and the surface of the center console is covered with soft materials, and the wood grain trim design is used below, highlighting the home style. In addition, the new car is equipped with LED headlights, a new intelligent network system, L2 level driver assistance and so on. In addition, the new car also offers a 2+2+3 seat layout.
In terms of power, the Fengxing Yacht adopts Shenyang Aerospace Mitsubishi 4A95TD 1.5T four-cylinder engine, with a maximum power of 197 horsepower and a maximum torque of 285 Nm. In terms of transmission, it is matched by a 7-speed dual-clutch transmission, which has also been seen in the Fengxing T5 EVO. However, some car friends did not buy it, saying: What age is it, still using Mitsubishi engines? It seems that the East Wind Wind is really poor in donkey skills.
What are the prospects for the future?
First of all, from the perspective of the product strength of the new car, the new car is too radical in the front face design, which can be said to have become a "double-edged sword". Although it can bring a certain return rate to consumers, it is obviously difficult to get more consumers to accept. Looking at the current MPV models with better sales, such as Trumpchi M6, Jiaji, BYD Song MAX, etc., they all adopt design concepts that are biased in line with the aesthetics of the public. And this time the popular yacht sword took a bias, obviously took a dangerous step.
In addition, although the name is called "yacht", many riders said that this name should be the only relationship between this car and yacht. In the interior design, the new car does not reflect a clear sense of grade, and the overall workmanship is decent. In addition, in terms of power system, the overall performance of the yacht is not outstanding, and the previous 1.5T engine from aerospace Mitsubishi has exposed quite a few problems in the popular T5 EVO, and many owners have reported that there are turbochargers, engine failure lights, engine noise and other issues, and these problems have not been solved for a long time, which has also caused many car owners to complain.
In addition, in terms of brand power, popular yachts also do not have many advantages. Although Dongfeng Fengxing has also launched a number of MPV models and has a certain user base, most of its products are positioned as the low-end market for commercial use. Coupled with the frequent problems in the workmanship and quality assurance of its products, especially the newly launched T5 EVO, after the listing, it exposed a variety of problems such as audio-visual system failures, air conditioning problems, component cracking, doors and windows, and body noises, which also cast some shadows on the future yacht listing.
Write at the end
In the context of the consumption upgrade of the MPV market, major car companies have increased the high-end market, and independent brands will inevitably launch an upward impact. However, from the perspective of the overall product strength of Dongfeng Fengxing Yacht, it is obvious that it does not have high competitiveness, and the extreme appearance design is easy to narrow its customer base. In the end, how its pricing is and how the market is performing, we will continue to pay attention to it.
(This article is originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, the author of this article: Xia Mu)