In November 2020, Dongfeng Fengxing released the "Fengxing Evolution Theory", focusing on the new brand value of "smart space enjoy what you think", and opened the evolution of comprehensively promoting the three directions of design concept, technical concept and service concept. Subsequently, the launch of the "Wind Riding Plan" renewal strategy further laid a solid foundation for the development of the Dongfeng Fengxing brand.
On April 15, the first 7-seater family car Fengxing yacht named Dongfeng Fengxing was officially unveiled at the 2021 Shanghai Auto Show and announced at the Guangzhou Auto Show in the same year, opening up a new market segment for the brand and undertaking the important task of Dongfeng Fengxing entering the household market.
New design concept to get rid of the founder shape
The design of the fengxing yacht is bold and innovative, using the new design concept of "front dynamics", the combination of the front grille and the galaxy flowing LED headlights is extremely impactful, the elegant waistline of the arc throughout creates a sense of harmony between the dynamic curved surface and sharp lines, and the wingspan dynamic through the taillights integrated by 252 LED luminescent bodies create a visual effect full of vitality.
The length, width and height of the fengxing yacht reach 4850mm×1900mm×1715mm, and the wheelbase is 2900mm, creating the strongest space performance in addition to the same class, through the design of human respect, each journey is infinitely wide, solving the problem of family travel space anxiety.
The interior of the fengxing yacht is blessed with horizontal design elements and wrap-around design, which creates a simple, warm, spacious, luxurious and comfortable atmosphere for the driver and occupants. Dual 10.25-inch simulcast, with the cooperation of Future Link4.0 smart connection system, relying on Tencent TAI3.0 three core products, bring the best and most complete in-vehicle interconnection ecological resources.
In terms of intelligence, the popular yacht has L2+ level intelligent auxiliary driving function, which integrates 8 high intelligent driving assistance functions such as adaptive cruise, lane departure warning, and front collision warning.
Yacht-class enjoyment for families
Thanks to the Super Cube EMA platform architecture, the Yacht has the best first and second row of seating space in its class, with a spacing of up to 930mm. The second row of seats can slide forward and backward by 200mm, and move 160mm laterally from side to side, and the parent-child seat function makes it more convenient for parents to take care of their children and narrow the distance between them and their children.
The multi-functional adjustment of the two-row seats with the left and right adjustable sleeping headrests, easily unlock the 180° flat rest mode of the first and second rows of seats, and enjoy the unique "yacht lying" to create a ride experience like a joint venture product. The third row of seat cushions adopts a reclining design to enhance leg support, and the backrest angle can be adjusted in 11 steps to ensure that the third row of seating posture is the best at the same level, and the whole vehicle realizes the comfortable experience of "farewell to 7 seats, three rows of wayward sitting".
In addition, the new car is equipped with a high-touch NAPPA leather zero-pressure seat to create a "zero gravity" sitting feeling. The main driving seat supports 10-way electric adjustment function, and in addition to the heating and ventilation functions, it also has a massage function with 5 modes and 8 massage points for users to use for a more comfortable driving experience.
At the same time, the Fengxing Yacht also has the largest number of 43 storage spaces in its class, each seat is designed with convenient storage space and charging interface, and the second row of seats is also equipped with a separate luxury folding small table, making it convenient to reach.
In terms of power, Fengxing Yacht is equipped with Mitsubishi's latest 1.5TD turbocharged engine, which combines low fuel consumption, low noise, high performance, low emissions, and light weight. Its maximum power is 145 kW and its peak torque is 285 N·m. In terms of transmission, it is matched by Magna's 7-speed wet dual-clutch transmission.
According to the "2022 China MPV Market Insight Report" released by iResearch Consulting, with the intensification of market competition and changes in market demand, some car companies have now formed a diversified product operation system in which commercial, household, and even business-friendly IKEA MPV models coexist.
Dongfeng Fengxing has been deeply engaged in the field of commercial MPV for many years and has achieved outstanding performance, the launch of Fengxing Yacht shows Dongfeng Fengxing's determination to make bold breakthroughs and innovate. According to the previous plan, Dongfeng Fengxing will launch 15 new products during the "14th Five-Year Plan" period. By 2025, its annual sales plan is reached 300,000 units.
With the arrival of the fengxing yacht, it will undoubtedly add a new breakthrough to the further development of the Dongfeng fengxing brand. It is understood that Fengxing Yacht will be officially launched in April, when this new model aimed at the young home market will meet the test of the market at what price, which is also worth looking forward to.