Seriously, I can't quite understand why the domestic new mobile phone has made so many changes but the number of people who pay attention is limited. And an iPhone 14 exclamation point screen that has not yet been released can be discussed by many netizens, let's discuss today what kind of logic is behind this?
Why the iPhone makes an exclamation point screen has so many people paying attention
01 iPhone product force
Whether you admit that Apple's iPhone is still the top presence in today's mobile phone market. Although its lack of innovation (especially in recent years), closed systems, backward charging performance and many other problems have been criticized by everyone, but the iPhone with excellent A15 hardware performance and matching system tuning ability to stand out, most of the specifications of the iPhone on the surface are not the "strongest" one in the peers, but the real user experience when the iPhone brings silky experience, as long as it is used to the basic can not run, for most people this feeling is easy to "addictive." ”。
02 The inheritance of appearance
Why can everyone subconsciously recognize the iPhone as soon as it is taken out? On the one hand, the appearance of the phone has not changed for several years. From the iPhone 6 to the iPhone 8, and then to the iPhone SE, from the iPhone 11 to the iPhone 13, although many people are accusing Apple of using a set of molds for N years, in fact, Apple's deeper expression means that it wants everyone to remember the appearance characteristics of its own products and improve the recognition of products.
Looking at the Android mobile phone camp, even the appearance of different models of mobile phones of the same brand may vary widely, not to mention that everyone can leave a "family-style" impression similar to the iPhone "Bangs Screen". Can you see how much the design of the Xiaomi Mi 6 and Xiaomi Mi 12 has changed, and who can tell me what design commonalities of Xiaomi phones can be remembered at once? This point will not be said by major manufacturers at the press conference or on their own product detail pages, but everyone can really feel it very well.
03 System articulation
In addition, the UI design of iOS, from the original iPhone 4 to the current iPhone 13, the details of the system will change, but for users, no matter which two generations of the version can be seamlessly switched. Android mobile phone camp each brand has its own exclusive UI system, although all originate from the same sect of Android system, but each of the system tuning, optimization has its own advantages, even if you are only in two different brands of Android mobile phones to change, users still have to pay a certain time cost to try the new system, and there is a high probability that users will feel obvious discomfort.
04 Users do not want pseudo-innovation
Remember the Jobs era, Joe helpers in various occasions are promoting their own concept of creating products, from some of his words we are not difficult to find, in fact, Apple from the beginning and "innovation" this thing is not particularly related. Apple has never advertised itself as a company with innovation as its core competitiveness. Apple's more core is to build products based on the real needs of users. Apple never does pseudo-innovation for the sake of innovation. Like the pop-up cameras, hyperboloid screens, back screens, etc. launched by some manufacturers, it seems to be innovative, but in fact, it is a short-lived pseudo-innovation, and Apple can't see it at all. Apple may have dozens or even hundreds of design solutions tested internally in the internal research and development process before the official launch of new products, but what can really be pushed to the market must be a solution with a mature supply chain, perfect technology, and suitable for most users, and Apple will not use a new technology that it does not understand to win attention or exchange sales.
05 Sink your heart to make products
The iPhone has not been the strongest mobile phone with the strongest hardware configuration of the same era, but Apple will definitely be the strongest one in the same period of hardware and software optimization. The reason is still related to the Apple product concept handed down from the Jobs era. Apple has never been a "parameter maniac", all hardware and systems, even ecology, are serving the "user experience". Apple knows where the key experience users want is, not some parameter of my iPhone that is stronger than you, or not convinced to run a point/run a proto-god so one-sided.
After all, the running score is only a way to detect performance at one level, and does not represent the actual product experience, the simplest example of the camera, so far the iPhone still uses 12 million ancestral cameras, and the Android camp can not move on the 48 million, 64 million or even 100 million pixel camera products launched, but how about the actual users use it? It is recommended that you personally feel that the number of pixels really does not represent the use experience.
Android mobile phone manufacturers are not unaware of the gap between themselves and the iPhone, but the market does not give them too much time and opportunity to let them polish products, polish the optimization of software and hardware, pile parameters, "play" innovation, hit the price, how many loyal fans can be left, who can not be sure, but expect Android mobile phones to be able to sink down to polish their own products. After all, what can win users is still relying on products and services, rather than the so-called sentiment and cost performance.
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