On April 15th, Dongfeng Fengxing and star Daddy Tian Liang held an online live broadcast of the "Yacht Class 7 Family Car" Fengxing Yacht At the Guangzhou Nansha Yacht Club. Breaking through the traditional model, the event pioneered the live broadcast of yacht parties, and presented an ingenious and surprising audio-visual feast for the audience through immersive experience interaction, exciting water appearances, and the perfect interpretation of Tian Liang's yacht life.
Turn the launch into a party
The popular yacht "rides the wind and waves"
Since the announcement of the name at the Guangzhou Auto Show last year, Fengxing Yacht has quickly become the most concerned model in the field of 7-seat family cars. The Dongfeng Fengxing with the theme of "Tian Liang's Yacht Party" created this debut release event, which was broadcast live by 123 media on the whole network, and the whole audience received 236,000 likes, and the audience interaction has reached the level of top-stream Internet celebrity live broadcast. The innovative form and ingenious content have made the attention of the popular yachts rise again and stand out in the automotive circle.
At the beginning of the party, Olympic champion Tian Liang took the lead as the chief experience officer of the yacht, and warmly invited the majority of netizens to witness the unlimited yacht life.
As the protagonist of the party, the water debut ceremony of the popular yacht became the biggest attraction of the live broadcast. Accompanied by dazzling lights and exciting music, a sparkling waterway on the scene became the focus of the whole scene, and the Fengxing yacht "stepped on the waves" from the water, symbolizing that the big family travel has entered the yachting era, and also reflects the determination of Dongfeng Fengxing to adhere to innovation and create a new era of Chinese brand household cars.
After that, Zeng Qinglin, general manager of Dongfeng Liuzhou Automobile Co., Ltd. Passenger Car Sales Company, delivered a speech, "Fengxing Yacht is the first 7-seat family car under Dongfeng Fengxing, shouldering the mission of bringing high-quality life to users. "As a new product, Fengxing Yacht undertakes the important task of Dongfeng Fengxing entering the home market, and its strategic position is self-evident. He also stressed that "China is popular and popular in China." Fengxing Yacht is based on the responsibility and responsibility of Chinese brands, with light luxury experience, leading The Chinese family travel into a new era. This is the voice of Dongfeng, hoping to create a new benchmark in the industry with the strength of Chinese brands.
Versatile space is perfectly combined with driving comfort
Light up the "yacht travel life" for users
Dongfeng Fengxing takes "intentions, let users enjoy travel" as its brand mission, and comprehensively meets the travel needs of Large Chinese families. Fengxing Yacht is positioned as a "yacht-class 7-seat family car", with the image of a subversive, bringing yacht-class enjoyment to family travel, and through the perfect integration of driving comfort and changeable space, it creates a personalized, multi-scene, more exquisite and high-quality travel life for users.
Through the driving experience of "Chief Experience Officer" Tian Liang, it truly reflects the "yacht-class 7-seat family car" from the user's point of view. Tian Liang's yacht new life shows the unique reclining mode of the first and second rows of Fengxing Yacht, the large and flexible interior space, excellent power and fuel economy, and also shows a beautiful picture of a happy life for the family, further conveying the value proposition of "changing space life evolved by you" of Fengxing Yacht.
In the form of a yacht
Let the people travel into the yachting era
The launch of the live broadcast of Fengxing Yacht is the landmark node of Dongfeng Fengxing's entry into the 7-seat family car market, and the innovative form of activities and rich scene interpretation shows the determination of Dongfeng Fengxing to make bold breakthroughs and innovate. It is believed that Fengxing Yacht can meet the needs of users with multi-scenario car use with strong product strength, so as to surpass the comfort and enjoyment of the automobile category and provide users with a "yacht-class" travel experience. The whole family travels to drive a yacht, so that the court travels truly into the yachting era.