Even if it is not delicious, it may be able to sell for a good price in the meta-universe.
The Coca-Cola Company recently announced that it will soon launch a new flavor of Coke, the full name is "Coca-Cola Zero Sugar Byte", which can be called "Sugar-free Coke Byte Edition" (literally "byte") if translated literally.
For the Coca-Cola company that is good at marketing, this drink can be called a "gimmick". Coke is not limited to its release, but according to the company, it has a unique taste and is "inspired by pixel art and born in the metaverse."
It's a very mysterious thing to say, so what is the real situation? Recently, the foreign media The Verge received a can of byte Coke samples, because the new Coke has not yet been officially released, so we can only understand its approximate taste from other people:
In addition to packaging cheap colas with a pink box for the taste of luxury goods, the logo and pattern of the can are also the same as the official "pixel flavor" theme.
As for the most important taste, the editor who drank it described it as "indescribable, but incredibly sweet," while another said the drink numbed her mouth. I guess it might be a euphemism for "hard to drink", because in the end they didn't finish the drink, but poured the rest into the sewer.
However, the color is the same as that of ordinary Coke
While it's unclear whether people will be able to accept byte-flavored Coke, due to its hardcover limited-edition offering model, U.S. residents can order it on their official website when it goes on sale, and two cans cost $15. In addition, according to the official introduction, Coke will also be sold in China on May 23 this year, and friends who want to try drugs can also go to convenience stores to buy.
While "byte-flavor" sounds a bit outrageous, this isn't the first time Coca-Cola has done similar marketing. At the beginning of this year, there was a limited-edition Coke called "Galaxy Walk":
Although in terms of taste, everyone's evaluation is mixed, but with the novel name and packaging pattern, it has also been a small fire in the circle of friends and social media.
In order to fit the theme of publicity, the "Byte Cola" this time naturally has a corresponding digital body in the virtual world. Officially, it will be linked to the game Fortnite, and after the player enters a specific code, they will enter the corresponding island to play the Coca-Cola-themed mini-game.
By scanning the special pattern of the can, you can also experience a special AR game.
For entering the meta-universe, Coca-Cola can be described as ambitious. Last year, Coca-Cola just released its first NFT collection (non-homogeneous tokens), so since there is an NFT, the matter of drinking Coke in the meta-universe has naturally been put on the agenda, hoping that humans in the three-dimensional dimension can also drink "byte-flavored" Coke.