Beijing time, April 15: People have always had the inherent impression of Paris Saint-Germain that they have money and spend it casually. But it is undeniable that the development of Paris Saint-Germain in the commercial field is indeed successful. The club's current culture is to pursue trends and rejuvenation, which makes Paris Saint-Germain attract the attention of a large number of young fans in Europe.
Just now, Paris Saint-Germain officially announced that they have signed a three-year armband sponsorship contract with the Us sneaker e-commerce platform GOAT. According to the synchronous news of foreign media, the sponsorship agreement lasted up to three years. Greater Paris can receive sponsorship fees of up to $50 million from GOAT. It has to be said that with an armband advertising slot, you can earn $50 million in three years, and the sale of Greater Paris can be described as quite beautiful, and it has also brought substantial benefits to the team.
It is worth mentioning that with the signing of this sponsorship agreement. Paris Saint-Germain became the first professional team to have an official flagship store at GOAT. In the store, the next will be the launch of PSG co-brand and some special limited models, while some of the classic products of Paris Saint-Germain will also be on the flagship store at the same time. It can be said that in the progress of commercial development, Paris Saint-Germain has made another milestone breakthrough. This has played a good role in their promotion in the European and American markets, and the label of the Paris club will be further distinctly younger and trendy.
Eddy Lu, co-founder and CEO of GOAT Group, also expressed his joy at the deal in an interview. He believes that the fan base that Paris Saint-Germain now has is a group of like-minded and trend-oriented people, which is very much in line with the company's development goals. The deal is a perfect deal, and he sees Paris itself as the fashion capital of the high streets. Whether it is the promotion of brand influence or the deepening of cooperation, it is very helpful. Interestingly, in the past, there have been French media reports that the money behind Paris Saint-Germain will withdraw after the End of the World Cup.
This once made many fans think that Paris would return from a quasi-giant to an ordinary Ligue 1 team after the end of the World Cup in Qatar. This is not the case, however, and Qatar's money behind the scenes has been investing in industries around the world in recent years. After making a fortune from oil resources, they have been seeking to restructure their assets. In order to one day stop relying purely on the realization of oil resources. Greater Paris is a focus of their investment projects, and in the future, with the further improvement of the influence of Paris Saint-Germain, their liquidity is very strong, which will become an important source of income for Qatar-related groups.
Yesterday, the French media RMC sport also published an article to debunk rumors about the divestment of parisian gold owners. So paris fans can breathe a sigh of relief that the team should continue to grow stronger. For Paris Saint-Germain this season, although they have not been successful this season, they still have a good ending. The league title lost last season can be easily taken back this season, and the team's current cooperation has gradually improved.
In this summer's offseason, as long as Paris Saint-Germain adds a few strong reinforcements and further upgrades and improvements to the lineup, they will still be the top teams in Europe for the next 2-3 seasons. What do you think of the sponsorship contract signed by Greater Paris?