Not long ago, when the last Mondeo, code-named CD391, drove out of the Valencia plant, The Classic officially announced its farewell to the European market, so that Ford could devote more energy to new energy models. Just as the so-called several joys and sorrows, the suspension of Mondeo has made many old European owners and Ford fans express regret, while at the eastern end of the mainland, the new generation of Mondeo has ushered in a wonderful highlight moment.
On April 13, the new generation of Mondeo was officially launched, and a total of 4 models of new cars were launched, with a price range of 159,800 to 216,800 yuan. It is worth mentioning that the top model EcoBoost 245 ST-Line is lowered by 3,000 yuan compared with the previous pre-price, which is an attractive price and once again shows a stronger cost-effective advantage.
After all, it has been 9 years since the launch of the previous generation of models, and this new generation of Mondeo has ushered in a new, which can be described as a change of birth. Unlike the old models, the new generation of Mondeo, as a model led by a young team with an average age of less than 35 years old, is bound to better understand the taste needs of young Chinese consumer groups.
As the first threshold for domestic consumers to buy a car, in terms of styling design, the new generation of Mondeo adopts the latest "potential energy aesthetics" design language of the Ford family, a four-door coupe design configuration, a streamlined skate roof and an ultra-low wind resistance of 0.293Cd, giving the vehicle a trendy and dynamic movement. From a local point of view, the hidden door handle on the side of the car shows a strong sense of technology, and several distinctive side waist lines not only add a little rhythmic charm, but also make the whole car look more powerful. The through-type taillights have a novel shape, and the three vertical structures used inside the light cavity have the charm of a Mustang sports car.
At the same time as the value of the face has increased dramatically, the traditional size advantage has also been passed on to the new generation of Mondeo. The "three dimensions" of the new car reached 4935/1875/1500 mm respectively, while the wheelbase also reached 2945 mm. The body of nearly 5 meters and the wheelbase of nearly 3 meters not only create a more abundant riding space for the car, but also have more advantages than the same class.
With the blessing of Ford's FNV intelligent interconnection network architecture, the car is equipped with a smart cockpit that "understands you in seconds" and a more "predictive" smart driving, and gives the vehicle system the ability to upgrade OTA, so that it can be commonly used and updated.
Specifically, in terms of smart cockpit, the most visual impact is the 1.1-meter through-line large joint screen, which integrates a 12.3-inch full-color digital LCD dashboard and a 27-inch large 4K central control screen, creating a full sense of the future. Of course, this huge joint screen is not a kind of goods, its built-in SYNC® 2.0 zhixing interconnection system, support more than 70 kinds of semantic speech interaction, recognition rate of up to 98%, and also has face recognition, gesture control and other intelligent interaction, put yourself in the shoes of users to meet the needs of users.
Interestingly, this set of central control screens can not only allow co-driver passengers to share driving tasks, such as viewing navigation, real-time vehicle information, road sign information, etc., but also according to the needs of the main co-driver, do the whole screen, split screen random switching, so that driving becomes more interesting because of sharing.
In terms of smart driving, the Car is equipped with up to 18 functions of the Ford Co-Pilot360™ Intelligent Driving Assistance System, which includes the BlueCruise of the L2 active driving assistance function, which is composed of 6 cameras, 5 high-performance millimeter wave radars, 12 ultrasonic radars equipped with the car, and supports "quasi-automatic driving assistance" in the 0-130km/h speed range of specific road sections through the integration of ADAS map data and GPS positioning system and other data. Features are enabled to reduce the driving burden on the driver.
Inheriting the performance genes of a century-old Ford, the new generation of Mondeo has achieved a high start and equal treatment in power matching. The full range of models not only provides three driving modes of free switching standard, energy saving, and sports, but also comes standard with a 2.0T 8AT gold powertrain. The EcoBoost® 245 twin-scroll turbocharged straight engine has a maximum power of 175 kW and a peak torque of 376 Nm. With the joint blessing of the engine and the gearbox, the new car's 100-kilometer acceleration time is only 6.5 seconds, which is not outstanding for a medium-sized car with a weight of 1.6 tons.
Young consumers in the new era, while constantly pursuing personalized product highlights, also gradually pay attention to the meticulous service system of manufacturers. Since last year, in line with the service concept of "treating customers like a friend and taking customers as the center", Changan Ford has once again upgraded the user service experience. On the occasion of the listing of the new generation of Mondeo, it continues to practice the "Changan Ford Service Commitment 2.0", upgrades the "Four Hearts" commitment, and promises "after-sales parts lifetime warranty", bringing the majority of users a privileged experience of car maintenance is not expensive and worry-free.
The market is always the ultimate threshold for product inspection, and an excellent product can naturally be perceived by consumers. The new generation of Mondeo has its own brilliant product strength and thoughtful and comprehensive service system at the same time, the price has become the strongest "killer" in its import market. With a price range of 159,800 to 216,800 yuan, the new Mondeo not only has obvious cost-effective advantages compared with the joint venture models of the same level, but also has a high degree of overlap with A-class compact cars such as Lingdu L and Lingshang. In this era of long-term roll-in of the joint venture mid-size car and compact car market, whose cake has the new generation of Mondeo moved?