In the pickup truck market, Changan Kaicheng Shenqi F30 has won a large number of consumer recognition with its affordable price and excellent practicality. In order to further enhance market competitiveness, Changan Kaicheng has brought an upgraded version of Shenqi F30 - Kaicheng F300. On April 13, Changan Kaicheng F300 was officially launched, with a total of 4 models launched, with a price range of 60,900-63,900 yuan. At the same time, the new car also launched a deposit of 666 yuan directly to 2666 yuan, replacement can enjoy 2000 yuan subsidies and other preferential gifts.
At the press conference, Chen Weijie, general manager of Chongqing Changan Kaicheng Automobile Technology Co., Ltd. and general manager of the pickup truck brand business department, said: "Changan Kaicheng F300 is not only 10 times larger than Shenqi F30 in name, but also upgraded in four aspects: control, shape, loading and quality, which is a good tool for consumers to start a business and get rich." ”
Chen Weijie, general manager of Chongqing Changan Kaicheng Automobile Technology Co., Ltd
Practicality is advanced, easy to open and easy to use
Entrepreneurs often do not have much money in the initial stage of their careers, and when they buy pickup trucks, they hope to have a full-featured model, which must become a good partner in the career development period and take care of their families. Changan Kaicheng is well versed in this way, and the Changan Kaicheng F300 can fully meet the needs of users.
A car to add confidence to the entrepreneur's way forward, indispensable to the calm and flexible driving performance, and Changan Kaicheng F300 in the chassis tuning to make full efforts, the front suspension using a new double wishbone coil spring independent suspension, so that the vehicle more calmly cope with the bumpy road, the rear suspension is the use of 3 + 2 thick gradient stiffness spring, in order to ensure the bearing capacity while providing a good sense of driving and comfortable riding. In addition, Changan Kaicheng F300 also strengthens the chassis stiffness, widens and strengthens the frame, thereby improving driving quality.
In order to effectively ensure driving flexibility, Changan Kaicheng F300 adopts a newly tuned EPS steering system, which increases the response efficiency by 20%, reduces the turning diameter by 15%, and makes it more convenient to walk the streets and alleys. At the same time, the new car also optimizes the design of the manual transmission control mechanism, lowers the handball position by 10mm, and makes the daily car more comfortable. On the basis of ensuring a good sense of driving control, Changan Kaicheng F300 has also become safer, the effective radius of front brake has increased to 114mm, and the radius of the rear brake drum has increased to 135mm, and the braking distance has been significantly shortened.
Of course, for pickup truck models, the carrying capacity is also very important. The container volume of the Changan Kaicheng F300 long-axis version reaches 2,020×1,465×400mm, the standard shaft version also reaches 1,500×1,415×480mm, and the thicker cargo box skirt plate reaches 1mm, and the cargo box handle bottom plate thickness reaches 4mm, making it more durable and durable. The long-axis version of the cargo box can also be opened on three sides, 100% open after more convenient loading and unloading of goods, so that the user's work efficiency is higher and safer.
Stylish in shape, upscale inside
Generally speaking, pickup trucks of less than 100,000 yuan pay more attention to practicality and lack a sense of exquisiteness, so this type of pickup truck often gives people the feeling of cheap tool cars. However, Changan Kaicheng F300 has the powerful system power of Changan Automobile, and has enough strength to enhance the high-end atmosphere on the basis of controlling costs.
First look at the appearance, Changan Kaicheng F300 has a good sense of fashion and toughness, honeycomb front grille and square headlights combined, with the black surround and silver lower guard plate below, there is a certain cross-border style. The side of the new car is equipped with colored strips and flowers, and the dynamic wheel eyebrow decoration enhances the sporty atmosphere of the whole car. In terms of the rear, the new car is equipped with high brake lights as standard, which greatly improves the recognition of the whole vehicle in the shape, and also improves the safety recognition distance during the driving process. The cargo box is surrounded by a number of anchor points and gantrys to facilitate the fixation of goods.
Walking into the car, you can see Changan Kaicheng F300 adding metal brushed silver and piano paint high-brightness black decoration to the dashboard and door panel decoration to enhance the overall taste texture of the car. The instrument has upgraded the middle small LCD screen to appear clearer. Multimedia is equipped with radio + USB to meet basic entertainment needs.
In terms of seat styling, Changan Kaicheng F300 readjusted the man-machine layout, increased the wrapping of the seats, expanded the stretch space of the legs, and effectively alleviated the fatigue of long-distance rides. At the same time, the rear seats are also equipped with a car seat interface as standard, which can be effectively protected even for children. These details fully reflect Changan Kaicheng's profound insight and care for consumers.
Increase new products and seize new opportunities
With the diversified development of the market, the attributes of pickup trucks in the mainland have gradually changed, the positioning of pickup trucks in that year is more of a tool car, transporting goods is the norm, but now the functions of pickup trucks are more and more diversified, both can be comfortable, but also can go to the suburbs to climb mountains, plus now more and more cities and regions join the pickup ban camp, so the pickup trucks that bring new car experience are also welcomed by more consumers. Changan Kaicheng has increased its efforts to lay out pickup truck products, which is precisely to see new opportunities in the pickup truck market.
Changan Kaicheng F300 that entered the market this time can be described as a combination of three advantages of time, location, and people, not only the market development space is large, consumers' acceptance of pickup trucks is getting higher and higher, and the vehicle can also gain the trust of many consumers. You know, Changan Automobile as early as the 20th century has stepped into the field of commercial vehicles, as of now has accumulated a good market reputation, last year Changan Kaicheng also obtained annual sales of 185120 vehicles, an increase of 16.2% year-on-year good results, such a popular brand, its products can also have higher traffic, which can pave the way for the future development of Changan Kaicheng F300.
More importantly, Changan Kaicheng F300 is clear about user needs and effectively solves user pain points. On the basis of ensuring that the price is close to the people, the new car also has a comprehensive product force, which is suitable for commercial and household use. This is inseparable from the system empowerment of Changan Automobile, a strong parts industry chain helps to reduce production costs, and an excellent R & D department can ensure product strength.
However, the challenges faced by Changan Kaicheng F300 after entering the market are also obvious, competitors mainly include Wuling Zhengtu, Great Wall Fengjun 5, Futian Sap and other models, the strength of these competitors is also outstanding enough, in the field of commercial vehicles also have a good market reputation and heat, they will cause certain pressure on Changan Kaicheng F300.
The buyer said:
Although the goal of Changan Kaicheng F300 is to become a tool car to help users create wealth, many passenger car design elements can be seen on it, with fashionable and exquisite shape, high-end and comfortable interior, and it is also very suitable for home use. At the same time, by optimizing the practicality of the Shenqi F30, the Changan Kaicheng F300 has better performance in terms of driving control, safety, loading capacity, etc., so that entrepreneurs can work harder for their careers with peace of mind and efficiency. Changan Kaicheng F300, with such diversified functions, presumably not many entrepreneurs can resist.