Sow in the spring and harvest in the fall
Spring 2022 Lazada
The New Business Support Program is about to break ground
Top-notch business reservists look over
As early as 2018, the beauty industry discovered the huge potential of the Southeast Asian market, and the beauty of domestic goods went overseas for a time became the best choice for the industry to expand business channels. Compared with the mature beauty and beauty market, the beauty tool market associated with back-end consumption is more known as the next fast-moving consumer goods high-speed track. According to relevant data, global beauty tool sales currently exceed $3.2 billion, and beauty tool searches have exceeded 800 million times.
*Data source Zhongyan Industry Research Institute announced the "2022-2027 China Beauty Tool Industry Market Panorama Research and Investment Value Evaluation Research Report"
In the recently concluded Lazada birthday sale, the beauty tool category reached 200% of all-day sales in 2021 in just 12 hours at sites in Malaysia, Singapore, Vietnam and Thailand. In the Southeast Asian consumer market after the gradual formation of consumption habits and brand awareness, the blue ocean business map belonging to beauty tools is gradually unfolding.
This time Lazada spring new business support special project - "refresh makeup preparation", landed in the FMCG industry beauty tool category. Aiming to find more new Lazada merchants with quality supply capabilities, we are moving forward together. For the project selected merchants Lazada platform and industry will concentrate massive resources to help merchants enjoy market dividends and go to Southeast Asia without hindrance.
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Weekly flash sale of resources
According to different consumer needs, national sites will provide different types of fixed flash purchase resources for merchants every week, such as preferential flash purchase spaces and new product flash purchase places.
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LazMall campaign support
In the category of nail art and beauty tools, it is aimed at brand merchants. The industry's small two will also help merchants quickly enter LazMall one-on-one to help brands go to sea smoothly
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Items are listed and unlocked
Six-nation site industry small two 1v1 assists in solving the six-nation listing commodity restrictions
False Eyelashes
False eyelashes/grafted eyelashes
In the category of false eyelashes, keywords such as single-cluster false eyelashes, whole false eyelashes, and eyelash perm sets are searched more. Among them, Thai consumers prefer false eyelashes with moderate curl and length of 10-12mm, while consumers in other countries in Southeast Asia prefer false eyelashes with a more curly and length of 10-14mm. Southeast Asian consumers are more cost-effective in the expenditure of false eyelashes, and goods under $3 are more suitable for the mainstream consumer market.
Makeup Brushes & Sets
Makeup brush & makeup set brush
Makeup brush products are roughly divided into single packs and set brushes, and the two are not in conflict with sales for merchants. In the face of tongue shape, square, flat-toed foundation brushes, smudge brushes, large shop brushes, small deepening brushes, eyeshadow brushes, Malays and other Southeast Asian consumers prefer suits, and under the effect of the influence of the influencer economy, people are constantly supplementing their makeup brush kits. In terms of materials, consumers in the Philippines, Malay and Thailand are more favored for smoother non-animal brushes, while in the Vietnamese market, under the influence of Hallyu, cute makeup brushes are more sought-after.
Sponges & Applicators
Makeup sponge & applicator
Makeup smear main products, make-up eggs and puffs, are also popular in Southeast Asia. These goods are no different from domestic purchase demand, teardrop-shaped, gourd-shaped, miter-cut... In the case of ensuring a variety of styles, it is enough to meet the cost-effective needs of Southeast Asian consumers. Driven by the social media economy in Vietnam and other sites in Southeast Asia, the figure of mask brushes has become more frequent on makeup tables in Southeast Asia.
Makeup Bags & Organizers
Beauty storage
The need for makeup storage coexists with the above various makeup tools. Southeast Asian market cosmetics storage bags, storage boxes, storage boxes hot sale, storage boxes domestic hot sales of acrylic models, multi-functional combinations, etc. are also loved by Southeast Asian consumers. Some high-value and cost-effective Internet celebrity models, driven by social media KOLs, have also sold considerable sales.
Places are limited, interested business partners can scan the QR code below DingTalk to learn more about the event. To learn more, you can interact with us in the comments section below.
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