On April 9, Zhang Ting and her husband Lin Ruiyang's skincare brand "TST" was officially identified by the market supervision department as an illegal pyramid scheme and fined more than 20 million yuan.
The matter has been raging on the Internet for more than three months.
Before there was a "Zhang Ting micro-business suspected of pyramid schemes" entry rushed to the hot search, and then the People's Daily posted on the last day of 2021, pointing out that "to cut off the network tumor" by name.
Finally, today the dust has settled and there are concrete results.
As soon as this news came out, netizens clapped their hands and said that they were happy to see that this annoying couple had finally overturned.
More netizens ran to Lin Ruiyang's ex-wife Zeng Zhezhen to report the good news in the comment area, saying, "Sister, the great revenge has been repaid." ”
Why did Zhang Ting, the childhood goddess of a generation, known as the "dimple goddess", come to the point of being the head of the pyramid scheme?
After digging up Zhang Ting's experience after 16 years of marrying Lin Ruiyang, you will find that the story of these two sons is far more than a pyramid scheme.
1, the heartache of the dimple goddess
In 1970, Zhang Ting was born in a very troubled family in Changhua, Taiwan, and her parents named her "Zhang Shuqin".
Zhang Ting has two older sisters, and she was born as the third daughter of the family.
Her parents gave birth to two more sisters after giving birth to her.
The economic pressure of a family with five daughters to raise can be imagined, but Zhang Ting's parents' job is only to set up a roadside stall, which cannot give the five children the basic economic conditions of life.
So Zhang Ting and her sisters grew up starving, and the experience of sleeping on the street when they followed their parents out of the stall made Zhang Ting unforgettable.
So as soon as she was enlightened, she understood the importance of money, and from the age of 9, she went to the street restaurant to brush dishes and work, just to subsidize a little family.
A family of 7 lives in a house of less than 10 square meters, and when he was young, Zhang Ting vowed to live a rich life.
The opportunity appeared in 1988, when Zhang Ting was already 18 years old, the female eldest eighteen changed, Zhang Ting was very beautiful, and a pair of dimples lined her temperament.
Once, when Zhang Ting and a friend met to see a concert, she was invited by a star scout on the scene to shoot a shampoo commercial.
As long as it is an opportunity to make money, Zhang Ting will seize it, so she agreed without much thought, but she did not expect to start her acting path straight to Qingyun.
And her husband Lin Ruiyang's life trajectory is more or less the same as hers, Lin Ruiyang was originally named Lin Jirong, born in 1960 in a middle-class family in Taiwan.
Lin Ruiyang has two older brothers, his parents run a shop stably, and the family of five has a worry-free life.
But the good times did not last long, Lin Ruiyang's father made a guarantee loan to his friend, and after the friend ran away, the creditor found Lin Ruiyang's father and took away the Lin family's shop to pay off the debt.
A family of five suddenly lost their financial resources, and their living standards plummeted, so Lin Ruiyang, who had just turned 15, went out to work with his two brothers.
Now it seems that Zhang Ting's obsession with money and excellent economic acumen were catalyzed in such an experience.
Childhood hardships laid the foundation for their future business empire.
After Zhang Ting filmed several advertisements in a row and received a good response, finally a crew threw an olive branch to her.
In 1989, the 19-year-old Zhang Ting played a small supporting role in the TV series "Adopted Sons Don't Teach Whose Faults".
Zhang Ting has no education in the class, but his acting skills are unexpectedly handy.
Coupled with the fact that the role is not heavy, the audience has a good impression of this girl who has a pair of dimples and a sweet smile after the broadcast.
This small role soon opened a new door for her, transforming from an advertising girl to an actress.
The following year, Zhang Ting starred in another movie "Business Trip to Hades".
Unlike the previous one, the film was flat after it aired and did not help her career.
But this was her first exposure to the film industry, and with her precocious shrewd mind, she managed and accumulated a small pool of her own connections.
Using the resources of his contacts, Zhang Ting quickly participated in a large-scale production the next day, a TV series jointly prepared by the two sides of the strait and three places, "Drama about Qianlong".
The male and female protagonists were Zheng Shaoqiu and Zhao Yazhi, who were very popular at that time, and the production team could be seen.
And Zhang Ting played a supporting role in which he played a heavy role - Xiaoyu'er.
The role of Xiaoyu'er was interpreted by her as weird, delicate and cute, and Zhang Ting, who was already familiar with her face, further deepened the audience's impression of her.
At this time, the 29-year-old Lin Ruiyang has already relied on the identity of Qiong Boy, has a number of representative works, and has the title of Taiwan's first primary student.
One of the most famous masterpieces is the role of Chu Lian in "A Curtain of Dreams".
02. Ruin your career by interfering in marriage
When the popular fried chicken Lin Ruiyang soon met his first relationship, Zeng Zhezhen, who was also a Qiong girl.
Coincidentally, at this time, Zeng Zhezhen was the same age as Zhang Ting, and had just starred in his first Qiong Yao drama, and was called the most beautiful Qiong Girl by the audience with the role of "Lan Xuan".
It was Zeng Zhezhen, who was at the peak of her career, who met Lin Ruiyang, a popular young student, at a party.
The two fell in love uncontrollably and soon moved in together.
When Zeng Zhezhen found out that she was pregnant when she was 20 years old, Lin Ruiyang said that she was born, I will raise you, and the two entered into marriage.
Just after the marriage, Zeng Zhezhen, despite the persuasion of Bole Qiongyao, directly withdrew from the circle and became a housewife, giving birth to a pair of children for Lin Ruiyang.
But after marriage, Lin Ruiyang is not as worry-free as he himself promised.
When he was filming "A Curtain of Dreams", he and Xiao Qiang had a scandal.
According to media reports, Zeng Zhezhen once committed suicide, but finally stood up to clarify for her husband.
At this time, Zhang Ting has been rising with many works, and has become a popular flower in the Taiwan entertainment industry.
Lin Ruiyang met Zhang Ting again at a party.
According to his own recollection, the first time he saw Zhang Ting, he had the feeling of being electrocuted, and his heart was finished.
Lin Ruiyang recommended Zhang Ting to join the crew of "Golden Night Fork", and the two began their first cooperation.
During the filming, the two people who were constantly sparking came together before the filming was finished and began an extramarital affair.
Until the two held hands and traveled to Beijing together and were photographed by reporters.
When public opinion attacked Zhang Ting, the "third party", Zeng Zhezhen once again stood up and said that he had recently agreed to divorce Lin Ruiyang.
He also said that Lin Ruiyang had paid the child's maintenance fees on time.
The wife stood up to clarify what seemed to be the label that Zhang Ting had erased, but Lin Ruiyang's agent could not see that Zeng Zhezhen had wronged himself so much.
The agent stood up and said, "It is the spider spirit outside that seduced our Tang Sanzang."
It is implied that the media Zhang Ting did intervene in the marriage between the two, and then Lin Zeng and the two agreed to divorce.
This panicked Zhang Ting, who was on the rise, and she hurriedly held a press conference.
Zhang Tingsheng tearfully accused himself of not interfering in someone else's marriage, and Lin Ruiyang's agent Xia Yu was slandering himself, saying that he would never fall in love with Lin Ruiyang.
The peak of Zhang Ting's acting skills in this life should be at this conference, and she even cried faintly at one point and was carried out of the scene by the staff.
And Lin Ruiyang also tacitly cooperated with her, publicly saying that "I will never remarry." ”
Although the two people's vows have a certain effect, the collapse of word of mouth is still difficult to recover.
Taiwan entertainment could not continue, and Zhang Ting decided to switch to internal entertainment.
Lin Ruiyang chose to abandon acting and engage in business, relying on the family foundation accumulated from filming, he set up a real estate company and began to do real estate business.
03. From "micro-business" to "MLM"
I have to say that Zhang Ting's luck has always been very good, in 2000, Zhang Ting, who had just arrived in the mainland to develop, encountered a good drama "Absolutely Beautiful Double Jiao".
With the role of "Qianqian", Zhang Ting soon became popular in the mainland, and the degree of prosperity of her career was not inferior to the height she had reached for many years in Taiwan entertainment operations.
Soon, Zhang Ting and Xu Zheng partnered in the originator of the cross-over drama "Love Through Time and Space".
At that time, this drama can be said to be a national hit, creating a precedent for genre films.
Zhang Ting is completely well-known in the mainland, even surpassing Jia Jingwen, who came to the development of internal entertainment earlier than her.
At this time, Lin Ruiyang was only involved in real estate for two or three years, and he had already earned a net worth of several hundred million yuan with excellent business acumen.
With their careers booming, the two thought that mainland audiences were not familiar with Taiwan's past.
Lin Ruiyang proposed to Zhang Ting in a high-profile manner on the mainland, and the two entered the marriage hall.
At this time, it was only a few years before the two had made a promise.
After marriage, Lin Ruiyang was more than forty years old, and Zhang Ting was already thirty-five years old.
But Nuoda's family property and his ex-wife's two children made Zhang Ting feel uneasy.
She still wanted to have a child of her own, but the two were old, and it was difficult to have children.
After experiencing countless hardships, Zhang Ting finally had a pair of his own children.
After the success of her children's careers, Zhang Ting has not forgotten her childhood dream, and her obsession with money has still not been satisfied.
So with the financial support of Lin Ruiyang, she also decided to get involved in business.
In 2013, the term micro-business has just become popular in China, and it has not yet become a piece of the Red Sea today.
With his economic acumen and keen sense of smell, Zhang Ting quickly seized this outlet and began to start a micro-business business.
The two founded the later infamous brand "TST Court Secret" and began to build momentum for their own micro-business brand.
Lin Ruiyang appeared on the variety show Show En'ai, saying that this brand is the secret recipe for living yeast to stay abroad in order to make Aimei's wife stay young forever, and it took several years to develop a live yeast appearance.
Zhang Ting also said in public that the couple did not want to make money, just to share this secret recipe with more people, which was doing charity.
Such gorgeous word packaging, coupled with Zhang Ting's indeed frozen age beauty, the "TST" micro-business brand quickly swept the country.
However, in fact, the brand's 100-yuan product costs only 4 yuan.
Zhang Ting's freezing age cheats are not a product, but a five-figure maintenance fee per week.
Because of the connections that Zhang Ting has accumulated over the years, she has brought many stars to stand for her products.
Fan Bingbing, Tao Hong, Zhao Wei, Lin Chiling and other A-list stars have promoted her.
In terms of publicity, Zhang Ting has dumped other micro-businesses and even first-line brands eight avenues.
Even her girlfriends Tao Hong and Ming Dao were pulled by her to call them star partners, and the couple used the celebrity effect to the extreme.
Countless ordinary people have been encouraged by the propaganda of "partnering with stars" and have paid money to join this micro-business team.
After a few years of development, Zhang Ting's micro-business team has expanded to more than one million members, and Zhang Ting's micro-business empire has been established in this way.
Although during this period, consumers were rotten and the market ordered the news of rectification, Zhang Ting seemed to have found a corresponding method.
She began to show off her love and wealth in a high profile.
At first, Zhang Ting, who avoided the secret of interfering in the past, even the marriage was held privately, began to show his love in public.
She claimed that Lin Ruiyang had pursued herself for many years and proposed marriage countless times before she finally agreed.
But perhaps he also forgot what he said, Zhang Ting sometimes told the media about proposing marriage 8 times, and the next time it became 11 times, which made people laugh.
In addition, she began to show off her wealth, not only saying that "betrothed to her own children, to ensure that you struggle for 20 years less", but also showed that the husband and wife went out to the Qianping Mansion in huangpujiang.
The brand promotion is even more exaggerated.
Not only did he rent a luxury cruise ship to travel with the agents, but he also spent 1.7 billion yuan to buy an entire office building in Shanghai and gave one of the floors to his girlfriend Tao Hongzuo's office.
Careful observation is not difficult to find that every time a brand scandal breaks out, the fire will be covered by the above flashy rich press releases.
Zhang Ting is smart about not dealing with scandals.
The scandal has caused her to lose many consumers, and she has made money at both ends by showing off her wealth to attract more agents.
She constantly conveyed to agents and ordinary people who were eager to move, "As long as you join me, you can also become a successful woman like me who is frozen in age and beautiful, with a net worth of tens of billions and a happy family."
So a steady stream of agents joined the brand and provided for Zhang Ting and his wife.
Under the brainwashing marketing indoctrination of the couple, "TST" can be said to be the most profitable brand in the history of micro-business in the short-lived glory.
Even the tax payment alone paid 2.1 billion yuan, becoming the first brand in Shanghai's Qingpu District to pay taxes that year, and the couple was worth as much as 10 billion.
Below it are industrial brands such as Zhongtong Yuantong, and the ability of Zhang Ting and his wife to accumulate wealth can be seen.
But the more high-profile he shows his fame, profit, and love, the lower Zhang Ting's image in the public's mind.
The past has been repeated many times, and the show love of running the train with a mouth has also been pulled out by netizens.
Even Lin Ruiyang's ex-wife, who endured humiliation for 20 years, was also insulted by Zhang Ting's micro-business followers, and finally couldn't bear to stand up and speak out.
Zeng Zhezhen said on the social platform, "Yes, she is a third party, welcome Mr. Lin and Miss Zhang to sue me." ”
Zhang Ting, who has always been high-profile, unexpectedly handled it coldly in the face of the confession of her husband's ex-wife.
Neither husband and wife responded positively to Zeng Zhezhen, which is equivalent to acquiescing to the authenticity of the intervention.
According to media reports, his ex-wife Zeng Zhezhen had a somewhat sloppy life after her divorce and was cheated of money by her friends.
Lin Ruiyang's maintenance fees are also intermittent, and often do not call on time.
And when the reporter interviewed How Lin Ruiyang viewed the current situation of his ex-wife.
Lin Ruiyang chose to blame the victim for the first time, and he asked the reporter to ask Zeng Zhezhen why he was easily deceived.
There was no guilt between the words.
It can be seen that the couple of Zhang Ting and Lin Ruiyang have already thickened their faces after the start.
While facing public criticism, he showed off his money and love.
The eyes of the masses are shining, and as the two become more and more high-profile, the disgust of netizens for Zhang Ting and his wife is also getting deeper and deeper
The most boycotted by Zhang Ting was the day of the death of Mr. Yuan Longping.
In the days of national mourning, Zhang Ting is still live-streaming to promote his family's inferior skin care products.
She has no empathy and empathy at all, and perfunctorily mourned two sentences when questioned by netizens in the live broadcast room.
Then he used the crying tactics that he was best at.
While crying, he said that he worked 18 hours a day and sacrificed time with his children for work.
She once saved her reputation at a press conference 20 years ago by crying and selling miserably, thinking that she could eat it all in one move.
But today's netizens have not eaten this set, netizens pointed out that she enjoys a luxurious life.
Earn unclean money, but on such days sell miserable and cry about their hard life.
Zhang Ting quickly caused public outrage, because it was on the day of the death of Mr. Yuan Longping.
This time, even the official gaze was focused on Zhang Ting's head.
As the saying goes, many acts of injustice will kill themselves, and Zhang Ting's micro-business brand "TST" and its parent company were quickly investigated by the relevant departments in the name of "suspected commercial pyramid schemes".
The couple was named and criticized by the state media, and the fall of a generation of micro-business empires was a foregone conclusion.
When the audience was waiting for the couple to bear criminal responsibility, Zhang Tingfang was still stiff-mouthed, claiming that he had paid taxes and operated legally for many years.
However, at the end of last year, Zhang Ting's girlfriend Tao Hong's move to withdraw shares from the company that was jointly opened with Zhang Ting undoubtedly hit the hard-mouthed Zhang Ting side, and the decline was already obvious, and the collapse was only in an instant.
There are too many ill-gotten gains, and sooner or later they will have to pay a price.
epilogue:
Now the sentencing documents have finally determined the illegal acts of Zhang Ting and his wife, which is very gratifying and also makes people think deeply.
If the masses as consumers and investors are a little more rational and do not promote the so-called star effect, will there be fewer triumphant little people like Zhang Ting and his wife?