"Late Night Fish Pond" is a self-reserved section of campfire camps where our editors talk about less serious topics. The column's name comes from "Late Night Cafeteria" - everyone has their own story, so let's tell it here.
Last weekend, I finally watched the Uncharted movie. (Thankfully, the epidemic here has subsided temporarily) Although there are some small bugs in the plot that can't stand up to scrutiny, I honestly watched it.
I've only played Uncharted 4, and I've seen a lot of scenes and elements from the game in the movie, and whenever these familiar things appear on the screen, I will quietly introduce myself to the friend who has never played the game with me, saying, "I played this level in the game." Or "This shot and action design is exactly the same as the game."
After listening to my commentary, my friend showed great interest in the original game and asked me how I could buy a PS5, which also made me very happy, and there was a sense of accomplishment of "Amway success".
Therefore, this game adaptation of the film is undoubtedly qualified for me here.
With this movie, I suddenly recalled a concept that was once very popular in the game industry: movie-game linkage.
That was still 2015, I just entered the industry not long ago, when the domestic game industry is still in the stage of explosive growth of mobile game products, there are too many companies that want to do mobile games, but the original IP takes a long time and users do not necessarily like it, so companies began to find ready-made IP from other fields to adapt - so the trend of film and television IP adaptation of games (mainly adaptation of mobile games) began to prevail.
However, only THE IP adaptation is not enough, at that time there was a TV series + game called "Flowers and Bones", which brought out a more advanced word, that is, "film-game linkage", at that time, it was even emphasized that film and television and games must be launched simultaneously, and at the time when IP was the hottest, let the game and film and television cross-border cooperation and linkage promotion achieve the scale effect of 1+1>2.
Now that 7 years have passed and the game industry has entered a more mature stage, looking back at the concept, I suddenly feel that there are many slots.
Take the most successful "Flowers and Bones" at that time, the game was indeed a remarkable achievement, from June 2015 to March 2016, with an average monthly turnover of nearly 70 million. But the later ending was also quite embarrassing, the game disappeared after about a year; at the same time, it was also sued by snail games for plagiarism of "Taiji Panda", and finally won the lawsuit, losing 30 million yuan, leaving a "skin changing game" reputation.
▲ At that time, the mobile game "Flowers and Bones" also invited the heroine of the TV series Zhao Liying to endorse, which is also one of the means of linkage
In addition to the most successful "Flowers and Bones", other products that play the film-game linkage are more miserable, how much fanfare there is when it is launched, how lonely it is when it is cooled off, so after a series of failure cases, the industry's attitude towards the film-game linkage has also changed from hot discussion to introspection, for example, at the beginning, "synchronous on-line" was considered the key to the success of the film-game linkage, but later criticized that this will only give birth to the skin change mobile game, because the pursuit of synchronization will extremely compress the game's research and development cycle, and it is certainly too late not to change the skin People have also begun to discuss how film and video and games can be better combined organically, and what kind of IP is suitable for adaptation...
The practice of creating popular concepts in the capital industry is also commonplace, and the film-game linkage of that year is similar to today's "meta-universe" and the like - in fact, it is not so mysterious, but it is to give you a higher-level word to describe.
Film game linkage, in fact, is the IP adaptation, game IP to film and television, or film and television IP to change the game, this is not unusual, the first case I remember more impressive is the "Final Fantasy 7 Son Descending" movie, I saw this movie when I never played the game, but with this movie, I have always been very fond of the entire "Final Fantasy" series.
▲ Tifa's smile can also be regarded as one of the famous scenes of "The Advent of the Son"
Therefore, game adaptation film and television is actually quite common, people are more familiar with "Tomb Raider", "Warcraft", "Angry Birds", etc., of course, there is my personal favorite "League of Legends" adaptation animation series "Battle of Two Cities"; on the domestic side, there are also "Legend of the Paladin Sword" and "Xuanyuan Sword" TV series. Film and television adaptations of the game, there are also "Star Wars", "Spider-Man", "Guardians of the Galaxy" and so on, although they were originally novels or comics, but the settings of the game will also follow the more familiar settings in the film and television works, in short, this is not unusual.
▲ "League of Legends: Battle of Two Cities" is really good, and I don't consciously look at it
Therefore, it should be said that for the entire entertainment industry, IP adaptation is a very routine operation.
The so-called synchronous launch, from the perspective of various successful cases, is actually unnecessary - after watching "Uncharted" in 2022, I decided to play "Uncharted 4" released in 2016, without any problems; the game "League of Legends" launched in 2009 and the animation "Battle of Two Cities" in 2021 are completely fine.
A really good IP can continue to precipitate and evolve, and launch new forms of excellent works, which is the most reasonable way to open IP.
I look forward to seeing more excellent games and film and television linkage works! Special name: I am looking forward to the film and television drama of "The Last Survivor", and I hope that HBO can shoot well and cheer up.
Editorial Board Discussion Board on FishIng Techniques
(The following is excerpted from the real dialogue in the editorial department group)
September
The last time I heard this, I worked for Blue Harbor Technology, and now no one seems to remember this company.
Aurora
Then I named sen, hoping to talk about all kinds of love-hate and strange events on the island.
Roast duck
My next "Movie-Game Linkage" masterpiece is called "Magic Angel Night", which will be on the console at the end of 2022 and the theatrical version in 2023
Panda life
The last successful case of film-game linkage in my memory is called "Flowers and Bones".
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