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2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

There is no absolute conclusion on how to develop mobile phones in the future, but it is certain that the current development of mobile phones has fallen into a bottleneck period, and there has not been a new technology that can be called change and exciting for a long time.

It is not that there is no technology called new technology, but it must be practical, innovative, and stable development direction, it is difficult to achieve, it can be said that it is difficult to go to the sky, even if the mobile phone manufacturers have invested huge research and development and manpower inside the mobile phone between the square inches, it is still not much effect.

Here is not to see the development of mobile phones, but to hope that a manufacturer to break the ice, want to change this situation, and what users want is closely related, whether a new technology can be recognized, the user's preference is the most powerful evidence.

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

Compared with the monthly list, the quarterly update of the preference list is a larger statistic, the significance of the list is to understand the current development of mobile phones, according to the data to give a reference, while drawing out the recent trend of smart phones, although part of the decision is determined by upstream suppliers, but the biggest choice is still the user, after all, the best goods, but also have to be bought.

Screen size: Dictated by the supply chain

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

Electronic consumer products have an unwritten consensus, showing more is king, whether it is a tablet or TV, are riveting to the development of large screens, but mobile phones are different, as a carry-on electronic products, larger sizes have lost convenience, so how to make a screen display more in a limited area is a better solution, that is, full screen design.

At present, the screen size is unified, the user can choose not much, 6.6-6.7 inches is the standard of most of the new machines, the reason is mastered by the upstream supply chain, on the other hand, the screen parameters are getting better and better, the cost is greatly improved, and it takes a lot of money to open a different size of the production line, and the current size can also meet the mainstream group, and there is really no need to spend money.

In terms of distribution chart, 6.6 inches accounted for the highest proportion, reaching 27.3%, followed by 6.7 inches, accounting for 26.2%, the sum of the two more than half of the share, is now the mainstream model common size.

Screen resolution: When will 2K become popular?

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

And the screen size is different, the higher the value of the screen resolution, the higher the degree of fineness, but this value has not changed much, always to 1080P, the reason before the author said, one is that 1080P can still meet the current size of the display, the second is to save power, and after reaching 2K resolution, the visual perception is not particularly strong, so the user chooses more or 1080P.

The distribution map shows that 1080P continues to dominate, and in 10 mobile phones, more than 5 are 1080P resolution, and 1440x3200 and above account for 11%. Of course, we all want a clearer display, but due to technical limitations, it is not possible to completely overcome the power consumption and cost of high-resolution screens, although the emergence of LTPO is expected to solve this problem, but for now it takes time to polish.

Screen refresh rate: 60Hz will eventually be eliminated

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

The popularity of high brush screen is the most successful change in the mobile phone industry in the past two years, through the refresh rate to improve the fluency of mobile phones, the effect is very obvious, with high brush can not go back, now the supply road is mature, high brush screen cost gradually down, low-end models also began to use, further enhance the fluency of the entry machine.

From the distribution map, the users holding high brush screens (above 90Hz) account for 62.5%, indicating that the high brush screen has basically completed the comprehensive transcendence, of which 120Hz is the most common, compared with the traditional 60Hz refresh rate doubled, the look and feel is also improved. In addition, as mentioned last time, most flagships have supported the high brush screen of LTPO technology, even without the blessing of LTPO, there is also a multi-file refresh rate, such as some mid-range models, most of which provide multiple gears to choose from, automatic adjustment, but it is not mature now, just a simple violent lock frame.

Although this is to save power, but can not global high brush has a strong sense of separation, hope that the future can be further expanded LTPO, rather than directly lock frame, such as developer mode set global high brush switch, the default is off, do not care about power consumption users can manually open.

Processor brand: MediaTek has become a big trend

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

Tianji, after entering the 5G era, the new product line established by MediaTek has become the key series for the successful rise of Fa Ge, since Tianji 1000, Many processors of MediaTek have sprung up one after another, such a set of combination punches, Playing Qualcomm is quite uncomfortable.

The distribution chart shows that the model equipped with MediaTek accounted for 19%, an increase of nearly 6% compared with the same period last year, Qualcomm with a monopoly for many years, still occupies a large share, but this year there are Tianji 8100, Tianji 9000 model planning, it is expected that the proportion of MediaTek will increase again next quarter.

Number of CPU cores: 1+3+4 architecture, eight cores are absolutely mainstream

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

The number of CPU cores has been stable for many years, nothing to say, semiconductor chips are things with extremely low fault tolerance, every change is crucial, eight cores is currently the most stable design, no change is not surprising.

From the distribution chart, the processor with eight cores accounts for 98%, including Qualcomm, MediaTek, HiSilicon and other brands, and the ten cores and quad cores should be spare machines for some users, basically the old models that have not been retired, and the same as last quarter.

RAM: 8GB comes standard

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

Mobile phone RAM, with the increase in the volume of the App, the occupation of memory is also increasing, the early years of 6GB has been overwhelmed basically out of the stage, RAM began to tend to be larger, most models standard with 8GB of memory, only some of the main cost-effective or entry-level models still provide 6GB.

The data shows that 8GB has become the absolute mainstream, the share reached 47.3%, not that 8GB is the future development trend, but that for daily use, 8GB is currently completely enough, coupled with more and more UI support memory expansion, Android phones rarely appear due to memory stuttering.

ROM: The larger the capacity, the better

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

More and more flagship mobile phones began to start with 256GB, 128GB can not meet the needs of mobile entertainment, such as downloading two mainstream games, has occupied nearly half of the space, not to mention photos and other apps, although the impact on performance is not large, but in the end is the larger the better.

The distribution chart shows that 256GB accounts for 52.5%, which is the largest share of the user group, followed by 128GB, which accounts for almost 90%, which means that most models are the best sellers of these two versions.

Android version: It doesn't matter anymore

2022 Q1 user preference list: high brush full popularity, MediaTek has become a trend

For domestic users, the Android version is actually not so important, the major mobile phone manufacturers basically hollowed out Android, although the bottom layer is the Android system, but each one has its own characteristics, so few people care about whether their mobile phones have upgraded the latest Android system, Google wants to defragment is also difficult.

From the distribution map, even if Android 12 has been released, Android 11 is still absolutely mainstream, even less than Android 10 a few years ago, which is estimated to last a long time.

The above is all the content of the user preference list in the first quarter of 2022 Antutu, it should be noted that the preference list is based on the mobile phone configuration of Antutu users, so it does not represent the preference of the overall Android mobile phone market.

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