Author | Yongqi
Word count | 3930
Reading time | 7 minutes
Social development needs benchmarks and role models.
Unlike some Internet celebrities who blindly pursue rapid wealth, entrepreneurs are a group that deserves more attention, they have feelings, dreams, bottom lines, and a sense of social responsibility, most of them have experienced hardships, tribulations, ups and downs, lessons and ups and downs, but they continue to learn and work tenaciously in the market tide.
Admittedly, entrepreneurs are not perfect, but in comparison, they are more worthy of our learning.
Moreover, after hard work and success, their views on many issues are also more practical and rational, just like the Tang monks taking the scriptures, only after experiencing the ninety-nine eighty-one difficulties can they understand the content of the scriptures at a deeper level and be more suitable for being a disseminator, as is the case with today's guest Qiao Songtao.
After decades of entrepreneurship, UU errands have developed steadily, how should we position our future life? He said that the poor are good at their own, and the poor are good at helping the world, and we always have to find some value for these things we do.
Chinese talk about "if there is spare strength in action, we should learn literature", just like Qiao Songtao said, profit is the basis of survival, and righteousness is the meaning of survival. In fact, it is a very simple debate of righteousness and profit, and it is also a feeling that only those who have experienced it will have.
With the basis for survival, how to find the meaning of survival in society is not only a problem that Qiao Songtao is considering, I think it should be a problem that most entrepreneurs in China need to consider.
Enterprises also come from society, most enterprises exist because they solve certain social problems, and the development of enterprises is also based on better and more social problems.
Take UU errands as an example, because it is a platform-based enterprise, the development is nothing more than a larger scale, more categories, and a larger scale is definitely more people who choose UU errands products and services, and the scope of services is wider. More categories are users who choose UU to run errands on more services, and have a new understanding of UU running errands.
For example, in 2021, Zhengzhou suffered from 7.20 rainstorms, and the rescue channel opened by UU errands successfully rescued key groups, including pregnant women, which reflects the social responsibility and responsibility of enterprises.
No matter which dimension, users choose UU to run errands must be because it can solve their own problems, "serving the people" itself is a manifestation of social values.
Therefore, for entrepreneurs, if they want to make their enterprises bigger and better on the basis of reasonable compliance, they must deeply integrate enterprises into social development.
As Qiao Songtao said, while focusing on products and services, we should expand the number of employees and running men as much as possible to increase their income.
There are millions of running men on the UU errands platform, behind them are millions of families, the entire Chinese society is not composed of families, a seemingly inconspicuous job but let them have more of a basis for survival, but also more of a sense of survival.
The following is a transcript of the interview:
Yongqi:
UU running errands continues to grow, if you compare it to a person, is he now an adult?
Qiao Songtao:
Most of the people in our family, including our hometown, are mainly engaged in business, my grandfather is selling iron and iron, my father opened a shop to sell hardware and equipment, so he has heard about it since he was a child and never wanted to work in the past.
And I like to start a business, I do computers, others can not figure out what I can do, very fulfilling, so the luckiest thing is not how much money you make, but because your interests are consistent with the business.
Do UU run errands in the early stage is also to make money, found that there is demand in the market, just do this thing, but when you really do it will find it very difficult, a person can not do it, you must let many people join the UU, then you have to convince them, communicate with them.
In the process of communication, you will find that everyone has a family behind them, and the existence of UU can allow them to solve some problems, such as buying milk powder, seeing a doctor, etc. This thing is of social significance.
Slowly, we weren't a pure business company, and when I realized it, I felt that UU was almost an adult.
Of course, adults should have adults to do, and now UU is not only a commercial company, but also fulfills a lot of social responsibilities that an adult should assume.
Yongqi:
God is relatively fair to everyone, opening a door will close a window, UU running errands for you is an open door or a closed window?
Qiao Songtao:
This itself is a social problem, looking back at everyone will encounter a variety of opportunities, the key is whether you can grasp it, most people are missing, on the one hand, it is the reason for personality, such as I think it is uncertain, on the other hand, it may not be so lucky.
I've done UU errands until now, and it's actually more of a lucky one.
I pushed this thing backwards, if I knew in advance that UU running errands can do this point, and then do it in reverse, it will definitely not be done, because then you will always want to die, where to die.
At the point in time when we first started doing it, in fact, people are irrational, and in the right time and the right person, do the right thing, this thing can also be achieved, that is, the so-called time and place are favorable.
If we deduce that at a critical point in time, you happen to have this ability, plus you dare to do this thing, plus luck can be achieved, most people are like this.
Yongqi:
Are there any incidents that made you realize that UU running errands is part of society?
Qiao Songtao:
In October 2015, Wang Feng held a concert in Zhengzhou. At that time, the business was not very good, a running man Master Dong, in the group shouted to send out UU running errands flyers, the result really went to 20 running men, did not ask for a penny.
I also went and got to know Master Dong, who had no formal job, and his son was deaf and wanted to wear a hearing aid. Sending children to school in the morning and picking up children in the afternoon can only use the gap time to work.
At that time, I felt that this thing was meaningful, in addition to commercial value, there was also social value.
At the highway intersection in 2018, panda blood was sent, and the ambulance could not pass at that time, and the running man sent it over.
Last year's 7.20 torrential rains, when a pregnant woman was trapped at home, the husband was not at home, UU running errands had a rescue channel, so I placed an order, ran a man to swim past, used a hovercraft to transport the pregnant woman out, and then sent to the hospital.
There are many such incidents.
The development of an enterprise must have a lot of positive energy, these things are a brand communication or word-of-mouth communication externally, and internally it is actually an indispensable process for the construction of corporate culture.
Yongqi:
How to look at the sense of social responsibility, and how is the sense of responsibility formed?
Qiao Songtao:
Every small individual has his or her own sense of mission and responsibility.
In the 7.20 flood in Zhengzhou, 495 running men signed up to participate in the rescue work, they lived at the bottom of the society, and their own lives had difficulties, but they still signed up to go. We had a captain of the Mountain Hawks, and the spontaneous organization went in rescue gear.
The sense of social responsibility is not because the enterprise is bigger, we run men, users also have.
Everyone has a good side, and we are nothing more than to stimulate his good side and discover the good side of human nature.
This actually involves the construction of corporate culture, people may have an evil side, there is a good side, so we will be more cautious when choosing people, the choice must be more in line with the development of the company.
Because people's knowledge and skills can be changed, but personality and three views are difficult to change.
Yongqi:
Selection is important, are the recruitment requirements different at different stages of development?
Qiao Songtao:
When we first chose people, we really relied on ourselves to see, my interview was relatively simple, looking at the personality, and then whether we could accept a limit pull.
We early newcomers for a week, may stay up late for a week, two days without sleep can still carry, then you can, because we have to compete with Internet companies, which is also a kind of cultural screening.
To the middle and late stage of the company to 300 people, the interview is to look at the ability, three views, skills and so on.
In fact, what the boss of a company looks like, what the company looks like, this is more of a inheritance, everyone will find a sense of belonging, everyone believes in liking you, will not abandon and follow you.
A company's culture must be strong enough to assimilate the people around you, not to be assimilated, or you will become four different.
Yongqi:
In the era of no enterprise, there is only the enterprise of the era. As a successful person, how can you better set an example?
Qiao Songtao:
So, sometimes there is some sense of responsibility inexplicably.
I think what I should do is to put my energy into the things I should manage, expand the scope of my own ability as much as possible, and then expand my ability from multiple dimensions such as horizontal and vertical, so that the number of employees and running men in the company is constantly improved, and more users can also allow more employees to obtain higher incomes, so that the families behind them can have a better life.
There is a saying in China that the greater the ability, the greater the responsibility, the poor are good at themselves, and the reach is to help the world, and we always have to seek a rationality for these things we do.
Yongqi:
How to influence the running male group to be more positive?
Qiao Songtao:
Usually more contact, the average group of running men is about 30 years old and less than 40, they have old and young, often face some difficulties, such as the elderly hospitalized, children go to school, these need to use money.
Educational fairness, medical fairness, and social fairness are only for some people, and most people do not enjoy the so-called absolute fairness, but this gap can be reduced to a certain extent.
The emergence of UU errands can give them more sources of income to a certain extent and can guarantee their lives.
Our running men's salaries will be slightly higher in comparison, and their need to survive and reproduce can be solved. On this basis, they will most likely drive their inner interests, sense of accomplishment, and sense of mission.
For example, last year, Zhengzhou Dashui was first rescued by the running men spontaneously, which was the sense of responsibility driven by the mix of basic life and work responsibilities and the special environment at that time.
Yongqi:
Employees are also members of society, will the cultivation of social responsibility start from employees?
Qiao Songtao:
Enterprises are also a small society, in this society, employees also have self-satisfaction, self-respect, self-realization and other needs.
As long as this need of employees is met and maintained to a balanced state, a lot of negative energy will be dissolved. So then we had our own team culture, a culture of respect.
We made the PK version, set up a team captain, etc. I just think that letting the running man take orders out of this grateful heart will be much better than that based on KPIs, so UU has not done some actions like penalty escrow since its establishment.
For example, for example, a bad review on other platforms deducts 500 yuan, and A bad review on UU deducts 20 yuan, but it will affect your team, the team points will drop, and the captain will help you coordinate and improve.
It is in this way that everyone has their own sense of honor and social needs in their own small circle.
In addition, many mothers will run UU with their children when they arrive in the summer. Later, we saw that it was summer vacation, and they couldn't bring their children, so we set up a UU baby plan to provide free custody, childcare, etc. for children.
Yongqi:
How to look at fame and profit and the relationship between bosses, enterprises and society?
Qiao Songtao:
Profit is the basis of your survival, and name is the meaning of your survival. How to survive without profit? If you don't have a name, where is your value and meaning?
So profit is the foundation, and name is meaning.
There is no upper limit to the wealth that everyone can create, but the wealth spent is capped, he can't spend much money, Ma Yun and Liu Qiangdong are not short of money, why do this thing, it is because it is meaningful. Why are Ma Yun and Liu Qiangdong still working so hard, mission.
The most grassroots also have a mission, more or less. We are all willing to help some weak people, compassion, right and wrong.
The boss creates the enterprise, the enterprise gives back to the society, the society is more prosperous because of the existence of the enterprise, the enterprise must exist because it creates social value, if it does not create social value, it will not exist.
Journalist's Codex:
As a financial journalist, I rarely look at businesses or entrepreneurs from a social perspective.
But the end of all disciplines is sociology, finance and economics is no exception, society is the purpose, finance and economics only exist to serve society.
Since we look at it from a social point of view, we should have a little more temperature, not with a critical eye, and society needs to be tolerant.
No one is perfect, so are entrepreneurs, and no matter how big the enterprise is, no matter how powerful the entrepreneur, has its own ability boundary. They can't solve all the problems, but they have solved some of them.
With more tolerance and understanding, perhaps entrepreneurs can solve more problems and solve problems better.
This article is the original interview of Yongqi, if reprinted, please indicate the source.
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