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TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

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-Latest Financing-

Skiwear brand Moodlab completed nearly 10 million yuan of angel round financing

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: Moodlab's official website

Recently, Skiwear Moodlab announced the completion of an angel round of financing of nearly 10 million yuan, invested by Jianfeng Evergreen and Zero One Capital. This round of funds will be mainly used for product research and development and channel expansion.

Founded in 2021, Moodlab mainly targets users of light extreme sports circles such as skiing, skateboarding, and surfing, creating a sportswear brand with both trend attributes and functionality. Moodlab's price band is located between 1000 yuan and 2500 yuan, and female users account for 60%.

Editor's Comments:

For a long time, among the head ski suits, overseas brands accounted for the majority of the head, but with the improvement of the new generation of users' favorability for domestic products, the domestic establishment of independent brands has a large room for growth. In addition, the level of players in the ski track is different, and a new brand with excellent products like Moodlab will have the potential to break the game.

Douchai received tens of millions of yuan in Series A+ financing

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: Douchai official website

Recently, the pet gastrointestinal health expert brand Douchai completed tens of millions of A+ round of financing, which was exclusively invested by the old shareholder Jinding Capital. This round of financing funds will be mainly used to increase investment in new product research and development, brand building, team upgrading and other aspects.

Founded in 2015, Douchai provides free medical consulting services for pet owners through WeChat channels, starting from private domain traffic. At present, it has accumulated nearly one million fan users and formed a layout system of online e-commerce, WeChat private domain and offline pet store channels.

Editor's Comments:

The pet market has high development space and potential, and Douchai's ability to complete the construction and improvement process of channels from 1 to N in just two years is inseparable from its grasping the pain points of pet gastrointestinal health and the continuous upgrading of the brand. After obtaining financial support, Douchai is expected to continue to consolidate the brand foundation and usher in rapid growth.

Sichuan chain restaurant brand Yuyangqi has received nearly 10 million financing

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: Playing Sheep Gas official website

A few days ago, the Sichuan chain restaurant brand Yangqi obtained nearly 10 million angel + round of financing, and the investors include Rong Angel, Meihua Venture Capital, Cai Qu Broadcast, Tongtuo Venture Capital, and Hantang Holdings. This round of financing will be mainly used for digital construction, R&D investment and supply chain construction.

Playing sheep qi positions the healthy mutton handmade fresh powder of the broth, and opens the national market by covering various scenes such as universities, residential areas, and supermarkets. In January 2022, Yangyangqi opened its first store in Shenzhen, which has now expanded to 15 branches.

Editor's Comments:

From the perspective of the overall quantity and scale of the catering industry, flour noodles, as a national category, have a broad mass base, and the difference between the north and the south is small. For a long time, this subdivision track has been in a state of category and no brand, with greater room for development. After winning the help of "grain and grass", it is expected to become a brand that has sprung up in the industry in the future.

Mingkanghui, a community fresh chain brand, received hundreds of millions of yuan in financing

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: Ming Kang Hui official website

Recently, the community fresh chain brand MingkangHui received hundreds of millions of yuan of new financing, led by the China Agricultural Reclamation Industry Development Fund and the Zhejiang Liangshan Rural Revitalization Fund. This round of financing will be used for rural revitalization, retail store expansion, and the improvement of enterprise digital capabilities.

Founded in 2012, Mingkanghui takes the fresh supply chain as its core business, providing consumers with fresh agricultural products covering meat, poultry, eggs, aquatic products, vegetables, fruits, grains, soy products and other categories, and has created a number of its own brands such as Gaoshan, Zhejiang Fresh, Children's Series, Wild Vine Grapes, Canopy Melon, Huanxi Mandarin.

Editor's Comments:

Under the background of the current cooling of the traditional fresh capitalization process, the asset-light operation model and private brand development strategy behind Mingkanghui are the keys to its stand out among the brands. However, getting financing is only the first step, and how to enhance differentiated competitiveness in the future needs to be continuously explored.

-Enterprise News-

Tencent's live-streaming platform Penguin E-sports announced its delisting

A few days ago, Tencent's mobile e-sports content platform Penguin E-sports released a delisting announcement. According to the announcement, due to changes in business development strategies, Penguin e-sports-related products, including Penguin E-sports and Penguin E-sports Live Assistant, will be terminated at 23:59 on June 7, 2022.

Penguin E-sports is Tencent's largest mobile e-sports platform, with the rights to live broadcast of well-known games such as "Glory of Kings", "Peace Elite" and "League of Legends".

Editor's Comments:

The closure and closure of many platforms reveals the money burning chaos behind the live broadcast platform. In such a competitive model, Penguin E-sports is obviously not the first live broadcasting platform to be closed, and the previously well-known national live broadcast also ended dismal.

Xicha responded to the 270 million takeover of Xu Jiayin Shenzhen Mansion: It is purely untrue

On April 8, it was reported that Nie Yunchen, the founder of Xicha, took over the 980㎡ mansion of Shenzhen Bay No. 1 sold by Xu Jiayin at a low price of 270 million yuan. In this regard, Xicha denied this rumor, saying that it was purely false information, and was taking necessary measures against the behavior of inappropriate release and dissemination of false information.

Xu Jiayin's assets sold are located in Shenzhen Bay No. 1, with a construction area of 980 square meters, the original price of 400 million yuan, for the debt to 280 million yuan sold.

Editor's Comments:

Previously, the "2022 Hurun Global Self-Made U40 Rich List" released by the Hurun Research Institute showed that Nie Yunchen became the youngest Chinese entrepreneur on the list this year with a wealth of 10 billion yuan. From this point of view, Nie Yunchen also has a certain strength to take over.

Rumor mK's parent company is interested in acquiring Isabel Marant

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: Michael Kors official website

Recently, Capri Group, the parent company of michael Kors, Jimmy Choo and Versace, may launch the acquisition of French designer brand Isabel Marant, which is expected to value Isabel Marant at 1 billion euros.

Founded in 1990 and best known for its bohemian style and the application of ethnic prints such as Indonesian batik, Isabel Marant initially focused on womenswear, launching the menswear collection in 2017.

Editor's Comments:

In fact, the competition between the two began as early as 2016 and has been chasing each other for a long time. However, with the experience of many brands, the acquisition of new brands to stimulate performance growth is not a long-term solution, and in the face of the ever-changing retail environment, the key to Capri's success is still around the product.

-Fashion Trends-

ASICS launches the GEL-SPOTLYTE LOW CITY SERIES

TOPBRAND | Moodlab/Douchai is financed; Penguin Esports is delisted; MK parent company or acquisition of Isabel Marant

Image source: ASICS official website

Recently, ASICS absorbed the cultural characteristics nurtured by the four iconic cities of London, Chicago, Tokyo and Paris, and launched the GEL-SPOTLYTE LOW city series to pay tribute to the classics.

At the same time, ASICS continues the spirit of the series, inviting four trend leaders to tell focus stories and launching the "Focus Co-creation" mini program to encourage the younger generation to break through definitions and express their attitudes.

Editor's Comments:

Co-creation with users is the exploration path of many brands, from the perspective of long-term development, listening to the voice of consumers, narrowing the distance with them, and jointly producing synergies between the two sides can go further.

Victoria's Secret sale of a 49% stake in its China business has been completed

Recently, the American lingerie brand Victoria's Secret issued a statement announcing that the group's transaction of selling 49% of its Chinese business to underwear manufacturer Virginie for US$45 million has been completed, and the remaining 51% of the shares will continue to be held by Victoria's Secret.

According to the announcement, Victoria's Secret and Virginie have set up a joint venture company to operate all Victoria's Secret stores in China, as well as related online business.

Editor's Comments:

For Victoria's Secret, the partnership with Virginie is a key step in the restructure of the brand's international business, and in the future, the brand will adjust its business in other markets around the world in the same way to help better reach local consumers.

Europe's first UNIQLO and Theory complex will open

A few days ago, Fast Retailing Group announced that Europe's first UNIQLO and Theory complex will open in London, England on April 21, which is located in London's Regent Street, covering an area of 1900 square meters, with a total of three floors, formerly known as the Superdry flagship store.

Fast Retailing's chairman and CEO said that London's Regent Street is one of the destinations of UNIQLO's first global expansion and has a special significance for UNIQLO.

Editor's Comments:

In fact, the joint model between Uniqlo and Theory has been cooperating for many periods, including the spring/summer 2022 collection launched this year. The cooperation between the two parties has been further extended to the joint opening of a comprehensive store, and the meaning behind it is extraordinary.

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