Written by | Xu Jing
Edit | Ya Lan
Blind booking, is it suitable for the automotive industry?
This may be a question with no definitive answer.
Car blind booking and the current popular "blind box" game have similarities, but also essentially different. Before the blind box is opened, the consumer does not know what is inside, and the unknown is always the most expected. Drawing on this marketing model, automakers are simply expressing several meanings: first, our brands and products are excellent; second, I hope to innovate in marketing with this retail approach that caters to the preferences of young people.
But it is one thing for manufacturers to dare to open blind booking, and it is another thing for consumers to choose blind booking cars. Unlike ordinary consumer goods, automobiles, as expensive commodities, have a long consumption decision cycle and a longer follow-up service cycle, which has great particularity.
Cars, obviously, are unlikely to make consumers open the "blind box" with their eyes closed. Only by truly "blind booking without blindness" can consumers actually pay.
On April 8, Auchan Z6 opened blind booking. In the live broadcast room, He Chaobing, chairman of Auchan Automobile, personally appeared to carry the goods. Although the real car has not yet been seen, and the exact price is not known, the blind booking of the Auchan Z6 is full of "certainty", and even some people shout out: "Buy it and earn it".
The reason is that without it, the blind booking of Auchan Z6, even if the car is not mentioned in the end, it is not a loss at all - pay 299 yuan to order, you can enjoy the value of up to 1697 yuan of 6 gifts. The 6 gifts are: car model gift: 899 yuan Oushan Z6 1:18 zinc alloy treasure energy box car model; transfer gift: 399 yuan transfer car cash fuel card; deduction gift: 299 yuan Auchan Z6 car deduction; sharing gift: share car model Meitu any social platform full of 26 likes to get 100 yuan cash red packet; car pick-up gift: Auchan Z6 priority pick-up privilege; invitation gift: Auchan Z6 online and offline activities priority participation.
In particular, it is worth mentioning the "smart car model", which is different from the car model that only shows the function in our traditional impression, it uses a 1:18 ratio, the body is a simulation alloy, the paint process restores the touch of the real car, the main components are 100% replica of the real car, and more importantly, it is also equipped with the world's first full-scene smart voice function that Auchan Z6 real cars have. This car model alone is worth more than 299 yuan.
Back to auchan Z6 itself, its excellent quality is actually the biggest factor that makes consumers dare to pay - as a new aesthetic wisdom flagship SUV, Auchan Z6, starting from the actual needs of users, will lead the trend of intelligent equipment into the car.
Different from the traditional sense of "intelligence", the car robot Auchan Z6 is no longer a cold machine, but an intelligent robot from the future. Thanks to the industry's first out-of-car voice interaction system, the automotive robot Auchan Z6 has become more active. When you come home from work, the car automatically recognizes, wakes up automatically, lights up a unique welcome light, and greets you using your voice.
When you approach it, it will actively greet "Z6 is in place, ready to go"; when you find that the parking space is too narrow, the main driving door is not easy to open, you can directly say "Z6 drive the car out"; if the car is locked when the vehicle is locked, the key is left in the car, the car robot Auchan Z6 can clearly tell you "the lock failure, the key is in the car". Based on Auchan Automotive EaglePilot 7.0 Cloud Eagle Intelligent Driving System and 15 radars, 5 cameras, 6 highly sensitive microphones, fusion perception, all-round detection, automotive robot Auchan Z6 can achieve full-voice automatic valet parking, comprehensively solve the new driver parking difficulty, difficult to move the car and other problems.
In terms of in-car voice interaction, Auchan Z6 also brings a new way of interaction - eye awakening interaction system, which is officially said to achieve "eye trigger, mind interaction". In terms of hardware configuration, it is equipped with MediaTek's 2.0GHZ ultra-high computing frequency 8-core chip, which can achieve 0.8 seconds of voice wake-up, 1 second of face recognition, 1 second of extreme speed boot, and 1 second of lightning networking. It is worth mentioning that the warm companion YYDS digital image created by the car machine is also very flexible, and the owner can establish a "meta-universe" image with the appearance and voice of himself or his relatives and friends in the car machine, customize the interaction object, and improve the playability of the car machine.
In terms of intelligent driver assistance systems, auchan Z6 also brings the leading configuration in its class. It is equipped with EaglePilot 7.0 full voice valet parking system, a new generation of IACC adaptive cruise system, pilot-level 12 active driver assistance systems, one-touch safe overtaking mode and other configurations. With the blessing of powerful hardware such as 12 ultrasonic radars, 3 millimeter wave radars, 4 1.2 million pixel ultra-high-definition cameras, and 4 highly sensitive microphones, the actual intelligent driving level of Auchan Z6 is certainly not low. In addition, AR-HUD augmented reality head-up display system, a new generation of IACC adaptive cruise system, pilot-level 12 active driving assistance systems, one-click safe overtaking mode, the industry's original first-class first-class one-click rest mode, the industry's original wheat-free car KTV singing system and other rich highlight function configurations, jointly for Auchan Z6 to create a smart safety cabin, smart comfort class, smart in the fun cabin, intelligent sense interactive cabin, smart fun entertainment cabin, Six cockpit modes that can adapt to different user use scenarios, such as the control cabin of the intelligent connected car, profoundly confirm the development concept of "user demand is the ruler".
There is a saying in the car circle called "rookie looks at the appearance, the old bird looks at the power". Not only in terms of intelligence, Auchan Z6 also performs well at the mechanical level. It has three sets of power systems: Blue Whale IDD Global Hybrid System, Blue Whale 2.0T + Aisin 8AT, and Blue Whale 1.5T+7DCT. Blue Whale IDD global hybrid system engine maximum net power 122kW, maximum net torque 255N·m, motor peak power 110kW, peak torque 330N·m; Blue Whale 2.0T + Aisin 8AT power system has a maximum of 233 horsepower, peak torque 390N·m power reserve, officially said that the Auchan Z6 equipped with this set of power can achieve 6 seconds of zero hundred acceleration results, called the "small steel cannon" in the SUV; Blue Whale 1.5T+ 7DCT power system, The maximum rated power is 138kw, the maximum torque is 300N·m, and the high torque output can be achieved at low speed, so that the vehicle acceleration is as agile as a rabbit.
In terms of design, Auchan Z6 combines a sporty design style with great visual impact. Positioned in a compact SUV, it has a length of 4699mm, a height of 1660mm, and a wheelbase of 2795mm, making its shaft length ratio reach 0.595, leading the same class, short-range long-axle design, which not only enhances the space feeling, but also makes the appearance more stretched and atmospheric, with a sense of beast ready to go. The widest 1890mm in its class brings a 0.878 aspect ratio, creating an optimal low-lying posture without sacrificing space, maintaining an adequate sporty style. The design of the front face and grille emphasizes the combination of light and shadow, and a large number of straight and sharp lines make the front of the car angular and rigid from any angle. The 3D upward angle of the lamp, like the multi-layer reflection of the prism, makes the entire lamp visually crystal clear. The lines of the side body are also very tough, using more concise cutting-type surfaces, more three-dimensional rigidity, with arc surfaces, to create the image of a mech warrior. The posterior circumference and the turning area of the tail are formed in one go, and the tightness is strong. The tail is concave and convex, the contour is relaxed, flexible and stylish, and constantly undulating and changing.
The quality of auchan Z6 cockpit is even more favored. Entering the cabin, the three-screen cockpit with 10.25-inch instrument screen + 12.3-inch central control screen + 9.2-inch small European screen is the most eye-catching and full of scientific and technological sense. The three screens are not only large enough, but also can achieve intelligent linkage, for example, when the main driver needs to navigate, you can fly three fingers and two screens, project the navigation information to the instrument screen, if the rear user wants to see the lyrics when listening to music, the car machine screen is in navigation, and the lyrics can be projected to the third screen display. Sitting in the driver's seat, you can intuitively experience the Auchan Z6's aircraft combat storm integrated sports seat, which is ergonomically designed to perfectly support the driver's sitting posture. It is worth mentioning that the automotive robot Auchan Z6 also designed a super blade four-in-one paddle to achieve one-click safe overtaking, driving mode switching, cruise acceleration and manual gearing quick switching, at any time to control the speed and passion.
【Conclusion】
Since its debut at the end of last year, auchan Z6, a new model with high intelligence, high quality and high performance, has not yet been listed and has earned enough eyeballs. Although it has not yet finally announced the price, whether from the excellent level of intelligence or the sincere blind booking policy, au-Chan Z6's "blind box" is full of certainty, and the next order is not blind.