Duan Saimin
Mentor of brand alliance research center
Well-known media personality, news communication and brand management expert, well-known expert in the field of domestic big data public opinion analysis and judgment and crisis management. He once served as the deputy general manager of Xinhua News Agency China Advertising United Corporation, China Global Public Relations Corporation, director of XinhuaNet Public Opinion Monitoring and Analysis Center, secretary general of the Network Public Opinion Professional Committee of China Emergency Management Society, and project review expert of the Central Cyberspace Administration.
Duan Sai democratically guided and participated in the research or topic services entrusted by the Central Commission for Discipline Inspection, the Supreme People's Court, the Central Cyberspace Administration, the National Development and Reform Commission, the Ministry of Science and Technology and other central ministries and commissions; the research and analysis of various data has played an important role in decision-making from central ministries and commissions to some provinces and cities; the theoretical foundation is solid and the practical experience is rich; he has repeatedly taught public opinion monitoring and press spokesmen for state ministries and commissions, local governments, military organs, and large enterprises; "Tracking and Analysis: 60 Cases of Network Public Opinion" Academic monographs such as CI Strategy and Offensive Communication have become textbooks for journalism communication and public relations in many colleges and universities.
Teacher Duan Saimin has taught many times to the students of the Brand Alliance Research Center
Brand Alliance Research Center Introduction:
The vision of the Brand Alliance Research Center is to build a "Whampoa Military Academy" for Chinese brand people. The first is to respond to the needs of the State Council's strategy of responding to the brand power and making Chinese brands more respected. Through visits from well-known enterprises, lectures by famous entrepreneurs, economists, brand experts and exchanges between students, brainstorming and creative practice, so that each student can grow in learning and exercise. Expand networks, broaden horizons, find confidants, clarify directions, embrace the future, and share the innovative value of the brand together.
At present, the alumni of the research center come from more than 20 provinces, municipalities directly under the central government, autonomous regions and Hong Kong and Macao special administrative regions in China, including 19 representatives of the Communist Party of China, deputies to the National People's Congress, national labor models, national March 8th Red Flag Bearers, Davos Global Young Leaders, Yangtze River EMBA, CEIBS EMBA, CEIBS EMBA, CEIBS CEOs of nearly 100 listed companies, group chairman, company founder, president and executives, and the students' academic qualifications include doctoral, master's, EMBA, MBA, etc.