Recently, there was a topic called why young people don't want to change their mobile phones. As an ordinary young man today, Xiao Bao cannot represent everyone, but on this topic, I think I can still talk to everyone. Since we talked about this, it is not a one-sided reason, let's talk about it from multiple perspectives.
appearance
What about the early years? The appearance of mobile phones is changed every year, and each new product has a different sense of freshness to bring us. For example, the large screen before the full screen era, the water drop screen after the full screen era, the bangs screen, the digging screen, the pearl screen, etc., visually let everyone feel, eh this mobile phone upgrade is also very good-looking.
But since 2020 to now, the screen presentation of the mobile phone is basically the form of digging holes, and the under-screen camera that is known as the real full screen is in an embarrassing position of not being able to go up and down, high is not low, high-end no one dares to use, low-end no mobile phone dares to use. So in terms of appearance, everyone is basically the same. And it is said that the appearance of the back and forth is the same, how can young people have the desire to change mobile phones?
image
I'm sure you remember the scene when the circle was scrambling to compete for the DXO leaderboard. Whenever a new machine is released, it is necessary to publicize how many points you have scored in the DXO camera rankings and how many places you have ranked. At that time, the upgrade of mobile phone sensors was still relatively fast, a flagship this year, and then replaced by a stronger one next year. Coupled with the inner volume of the camera, everyone has put a lot of effort into adjusting the camera or on.
And now, the pace of hardware updates has slowed down, and the improvement of photography cannot only rely on changing hardware to finish, and fighting more is soft power. So you can see that this year's flagship is mostly last year's sensors, did not improve anything, are upgraded in the algorithm or other places to strengthen the level of photography. A 766 can be used from the end of 2020 to 2022, a 582 can be used from 2019 to today, do you think that for most consumers who can't experience it in advance, will there be any desire to change the mobile phone?
performance
The most important thing to buy a mobile phone for a mobile phone is performance, and most of the mobile phone replacement is that the performance of the mobile phone has not met the demand. Therefore, everyone will choose to change the performance higher.
But when we look at the processor in the past two years, we can't say that there is no upgrade, we can only say that it is a reverse upgrade. From the 2020 Snapdragon 865 and Kirin 9000, to the current 888, Snapdragon 8gen1, has there been an upgrade? Power consumption exploded one after another, and everyone had a headache when they saw this processor. Do you say consumers still want to buy? Unless it is necessary to buy, it is a last resort.
But fortunately, this year's Fa Ge stood up a little, giving everyone more opportunities to choose.
Other peripheral configurations
X-axis linear motor, dual speakers, large battery, fast charging, screen fingerprints these can only be in the high-end mobile phone configuration, are also put down to a lower price, in other places to upgrade the perception is not strong, we choose the previous mobile phone or high-end is still a good experience, then how do consumers have the desire to change the mobile phone again?
Price
The price of mobile phones is really rising year by year, ah, the previous 2999 flagship entry, now 4999 flagship version, everyone's money is not blown by the wind. Coupled with the impact of the current epidemic on the national economy, most people see no escalation, let alone the desire to buy. Spend thousands of dollars to buy a new mobile phone, but it is not much improved, it is better to put it or save. (Of course, this rich man can ignore)
Xiao Bao said
The reason is that the entire mobile phone industry has encountered a bottleneck period, and there is no innovation point that has caused waves again in all aspects, and it is difficult to re-stimulate the consumer's desire to buy. In this era of parameter transparency, everyone has a good idea of which new mobile phone configuration upgrades, so there is no big upgrade and they are certainly too lazy to change the phone. So, what do you think about this?