On April 8th, Yuexiu Huishan was officially announced, and Zhang Bichen, a new generation of strength singers, signed a contract to become the first brand spokesperson of Huishan milk powder!
This is another important market action of Yuexiu Huishan after the inauguration ceremony of Yuexiu Huishan New Company at the end of 2021 and the summary meeting of the first anniversary of yuexiu Group's restructuring of Huishan Dairy.
Together with Zhang Bichen, Huishan Milk Powder has also officially taken the first step of brand nationalization!
Together with Zhang Bichen, Huishan Milk Powder has entered a new stage of brand drive
On December 6, 2021, the inauguration ceremony of Yuexiu Huishan New Company and the summary meeting of the first anniversary of the restructuring of Huishan Dairy of Yuexiu Group were grandly held; On December 7, it signed a strategic cooperation with Liaoning Radio and Television Group; During the Spring Festival, Huishan milk powder appeared in the "Liaoshi Spring Festival Gala" and obtained a phenomenon-level vocal volume; In January 2022, Huishan milk powder exclusively titled Xiaomi's self-made variety show "Hey! Hot Mom"; In February, Huishan Milk Powder won the honorary brand identity of CCTV's opening year drama "Human World", and achieved the first result in ratings...
With yuexiu Huishan officially embarking on a new journey, heavy actions continue to be launched, huishan milk powder has also returned with a new attitude and entered a new stage of "brand drive". Signing a brand spokesperson is another important action of Huishan milk powder "brand drive".
As a national dairy enterprise, after 71 years of ingenuity and inheritance, the image of Yuexiu Huishan's "quality like a mountain" has long been deeply rooted in the hearts of the people. Yuexiu Huishan is adhering to the original intention of "quality first" to make milk powder, "because it is rare, so precious", Huishan milk powder uses a rare Juanshan milk source that accounts for only 1% of the total number of dairy cows in the world, a rare whole industry chain and a rare nutritional formula, with higher nutritional value, escorting Chinese babies to grow better.
Zhang Bichen, the hottest singer at the moment, her voice and singing voice are highly recognizable, and many musical works have a high degree of singing, and have won major authoritative awards in the music industry more times. Not only is her professional ability excellent, she strives to polish the quality of music, over the years, she upholds the spirit of the original intention and persistently chases the dream of music, which is even rarer in the current Chinese music scene. This is in line with Huishan Milk Powder's pursuit of excellence in "hard-core quality" and the brand concept of "because it is rare, so precious". It is precisely because of this "coincidence" that it finally contributed to the two-way rush of Zhang Bichen and Huishan milk powder!
Yuexiu Huishan stands at a new starting point for development, Zhang Bichen's strength endorsement will help Huishan milk powder achieve in-depth communication with consumers, harvest a huge fan base for Yuexiu Huishan, and help the rapid improvement of Huishan milk powder brand volume and brand awareness!
Opening up a new track, Huishan milk powder opened a new height of national nutrition
Huishan milk powder is the core business of Yuexiu Huishan's key layout, and undertakes the important mission of Yuexiu Huishan to enter the whole country. In the domestic milk powder industry, although Huishan milk powder entered the game late, it is an absolute strength faction. Looking at the current infant milk powder market, under the background of consumption upgrading, the trend of high-end and diversified consumption of milk powder has become more prominent. Huishan milk powder has accurate insight into the needs of the "new generation" maternal and infant consumer groups, and has launched an ultra-high-end infant milk powder series in line with the consumption trend - Huishan Marry.
It is worth mentioning that huishan mari, with its unique milk source advantages, has opened up a new track of "Juanshan milk powder" in the field of domestic milk powder. Yuexiu Huishan has the largest rare Juanshan cattle breeding base in China, and Huishan Mari is also the only infant formula milk powder in China that adopts Juanshan milk source, setting a new benchmark for Juanshan milk powder category!
Yuexiu Huishan also sits on the geographical advantages of the 42° north latitude golden corn belt and the golden milk source belt, with 400,000 mu of forage feed planting base, an annual production capacity of 500,000 tons of refined feed processing base, 78 modern self-operated pastures, 120,000 purebred imported dairy cows and 4 modern dairy processing bases, with great scale advantages, while the integrated production mode of the whole industry chain has also created a great quality advantage of Huishan milk powder, multi-phase blessing will release huge energy, help Yuexiu Huishan achieve ten billion take-off!
As a new category of precisely positioned, ultra-high-quality and unique Juanshan milk powder, Huishan Mari hardcore interprets the new image of "ultra-high-end milk powder" in the new consumption era and opens a new height of Chinese national nutrition! In the future, with the strong resources of Yuexiu Group and Yuexiu Food Group, and driven by the vigorous drive of Yuexiu Huishan brand strategy, Huishan milk powder will accelerate the process of nationalization, become a new choice for consumers to care for the healthy growth of their babies, and also contribute to the dairy revitalization strategy and the healthy China strategy.
(Image source Huishan Mari)