Recently, the view that this year's young people do not love to change mobile phones has aroused a lot of discussion, and "changing mobile phones is better than changing mobile phone cases" has become the latest popular meme. Although there is no clear data support, it is an indisputable fact that the enthusiasm of the Chinese people for mobile phones has decreased overall.
Previously, data from the China Academy of Information and Communications Technology showed that from January to February 2022, the overall shipment of mobile phones in the domestic market totaled 47.886 million units, down 22.6% year-on-year, which shows that everyone's enthusiasm for changing mobile phones is not high. So by extension, young people's enthusiasm for changing mobile phones is bound to be no higher than the overall trend.
The Spring River Plumbing Duck Prophet is actually not only a mobile phone dealer, but also a reviewer can feel this change. Just a few months ago, the mobile phone that the evaluation jun hung on the second-hand platform did not sell so fast, and it needed to be discounted more, such as the latest mobile phone, which also had to be 75% off, and then someone would ask for it.
This also makes the evaluation jun feel that many people buy second-hand mobile phones, which are not as luxurious as in the past, and some people also pay their own postage and return them after buying them, indicating that they are not much better than their existing mobile phones.
This can't help but make the evaluation jun think, everyone does not love to change the mobile phone, in the end is everyone's problem, or the problem of the mobile phone?
Problem with the phone
In fact, the mobile phone must be a problem, more than one person complained to the evaluation jun, now the mobile phone has a lot of new products, not much innovation, even the iPhone is the same.
For example, after watching the iPhone 13, many people say that their iPhone 12 does not need to be changed, because they do not perceive a particularly obvious difference.
In terms of Android, it is even more tragic, the snapdragon 8 Gen 1 just released, although expensive for the 4nm process, but in some places, such as energy consumption is not even as good as the Kirin 9000 processor released in October 2020, although the Kirin 9000 is a 5nm process. This is a bit embarrassing.
Therefore, sometimes it is not that everyone is not enthusiastic, but the product is not so shocking, or it has been shocked and upgraded, and it is impossible to continue to shock, which is also no way to do things, after all, technological innovation has its cycle, and it is impossible to achieve continuous large-scale innovation in the short term.
Consumer problems
At the same time, on the other hand, when information spreads unhindered to all young people, everyone's value judgments will also cause changes. For example, the evaluation jun asked a friend what he wanted now, he said that first of all, he wanted a house of his own, he could decorate it as much as he wanted, followed by a good car, then a powerful computer system to facilitate work and entertainment, and finally a new mobile phone.
That is to say, there is a stable room, the room is put on the atmospheric computer desk, as well as a gorgeous computer, and even a set of entertainment audio-visual systems, and then go out with a scooter to extend his range of activities, which is his most urgent need, and 5G mobile phone he has actually achieved early, is not his goal.
So, when you tell a girl that so-and-so's new mobile phone has good functions, has a higher refresh rate, and a faster charging head, people may be thinking about experiencing the feel of the leather sofa in the store, dreaming of having a house of their own, lying on the sofa they like, and then brushing the mobile phone, or watching TV.
In fact, the current commodity appeal is indeed very high, whether it is the paint color of Weilai electric vehicle, or the color of the leather sofa, it is full of popular high-grade colors, or Morandi colors, or ins wind, etc., showing high-end temperament. In the case of this cognitive upgrade, aesthetic upgrade, and consumption target upgrade, the mobile phone has not had much innovation, and it is indeed impossible to attract the attention of young people.
Therefore, although the mobile phone is also updated, in the face of rich material life and spiritual life, it will slowly become a tool and an information carrier. Unless the information carrier is full, the tool slows down, or the new tool has a magical innovation, how can everyone's enthusiasm be high?