Straight to the point, recently some stars have been on the hot search because of the accident of their brands. Well I'm talking about Guan Xiaotong.
Recently, #Guan Xiaotong and related milk tea companies were sued # on the hot search, and the litigation news can be found from the Sichuan Court Online Litigation Service Center.
In response to this matter, Natural Stay issued a statement on the official blog.
At the same time, Guan Xiaotong's studio also forwarded this article.
only...... I don't know why, the star brand explosion is not the first time, right? Before it seemed like something similar, the milk tea shop where Li Weijia (Happy Family) was the brand ambassador, the hot pot shop of Du Haitao, there were already a lot of similar things, right? →
This time things are also similar to Li Weijia's at that time, the franchisee was deceived and began to denounce on the Internet and appeal to the court.
I found a Weibo of a franchisee who joined natural stay in Yancheng, and the first Weibo began to tell his situation to denounce the milk tea brand.
It details what happened after she joined:
This means that she paid as a franchisee according to the contract, but the company did not provide her with an invoice. She went to ask the company in May last year, but so far there has been no response.
And after that, she broke the news of more. For example, the natural stay milk tea brand does not have a commercial franchise license, and it is suspected that it does not have the qualification to join.
The first direct store of "Natural Stay" in Chengdu opened on December 5, 2020, and the video of this franchisee was released on November 23, 2021. Less than one year.
What's more, through the video content of this franchisee, she has begun to ask for invoices in May last year, so the time when she officially signed the franchise contract will only be higher.
Other examples include the publicity of rejecting creamer powder but still replacing pure milk with creamer powder.
The response was this.
Whether it is false propaganda or not, needless to say.
For example, the price of the equipment mentioned earlier, the equipment that is obviously less than 120,000 is given to the franchisee according to the "package price" of 120,000 sets, and the details are not yet detailed. The company responded by "reducing the price" and did not show the details of the equipment at the original price.
Basically, the franchisee's demands are obvious: give a statement about the franchise license, franchise qualification, creamer replacement milk and equipment costs. If it is really planted by herself that the management is not good, then she admits, if it is really natural to stay and does not constitute a franchise qualification but to trick people to join, product premium, then it should lose money and lose money.
From the end of last year to the present, her video has not been played much, until she later resorted to the court on the hot search, and there was some attention.
As far as to say it, the problems with this milk tea brand are obvious and needless to say. And "whether Guan Xiaotong has a problem" is the most controversial place for everyone later.
Then let's take a good look at this matter.
First of all, this company does not have a fixed relationship with Guan Xiaotong, who has no equity, but her father Guan Shao once held 35% of the equity.
Guan Xiaotong is Guan Xiaotong, Guan Xiaotong her father is Guan Xiaotong her father, Guan Xiaotong from the perspective of the business scope stipulated by law, it is indeed not related to this milk tea shop, not the operator is not the contract manager.
So if the rights protection should be more effective to find a milk tea company, this is true, we must make it clear, and the legal judgment is not happy to sit on this statement.
But does "Guan Xiaotong has no fixed operating relationship with this company" mean that "Guan Xiaotong has nothing to do with this company"?
Not necessarily. First of all, one of the major shareholders is her father.
You may say, isn't it not practicing consecutive sitting? Okay, then, can you be sure she didn't profit from her kinship? Isn't it true that the company is her family?
Even if you put aside the company, she has nothing to do with this milk tea brand? She didn't make a profit from this milk tea brand?
This milk tea brand was first listed on the market, Guan Xiaotong is the store manager, is the co-founder, the official website and official blog of the milk tea brand are still using the name of Guan Xiaotong to promote.
Before the opening of the direct store in Chengdu, it began to warm up in the name of Guan Xiaotong's store manager, and Guan Xiaotong himself went to the store to personally promote it when it opened.
Before the opening, countless celebrity friends recorded videos on Weibo to wish Guan Xiaotong's milk tea shop a big sale (that is, this is the art), and searched again and again under the natural stay of the official micro, including Sun Honglei, Jiang Shuying, Wu Lei, Zhang Tianai, Xi Mengyao, Zhang Meng, Ou Hao, Wu Xuanyi, Hou Minghao, Chen Turing, Cheng Xiao, Ma Tianyu, Ding Chengxin, and Yu Ma.
These are not the franchisees doing, right? Celebrities are not invited by franchisees to help promote it, right? Her name is not played by franchisees, right?
Before the accident, the impression of "this store is Guan Xiaotong's" and "Guan Xiaotong's milk tea shop" was publicized with great fanfare, and I was eager to brand it in the minds of every consumer, and I was eager to shout to every milk tea merchant who wanted to join to come to Guan Xiaotong to ensure that I made money.
As a result, the studio and the brand side told everyone that this matter had nothing to do with Guan Xiaotong and was not in her control.
The benefits are all hers, and the responsibility has nothing to do with her.
Where is the cheap thing? Even if it may not matter to the law, morality and false propaganda, there is no way to say it, right?
What's more, the Advertising Law also stipulates that the spokesperson for the problem of celebrity endorsement products needs to bear the responsibility of joint and several publicity, and the general principles of civil law also stipulate this. If you really want to start a lawsuit, Guan Xiaotong really doesn't have to be responsible.
And this is not the first time Guan Xiaotong has endorsed the explosion of thunder, and the first time that natural stay has exploded.
Before the natural stay has been punished, but also because of the material reasons on the hot search. The result in the end? Confused by Lu Han Guan Xiaotong's feelings.
What about Guan Xiaotong's own endorsements? Do you remember plant meat? Remember eating only one dumpling and talking about how good it is to talk about plant meat?
Is it all right? It really doesn't matter if you have the money in hand, does it?
Celebrities are now opening stores to develop side business is not one or two, accidents, Du Haitao, Chen He, Zheng Kai, how much?
Even if there is no accident, how many celebrities open shops that are cheap and delicious? Is it practical? Can it be operated for a long time and profitable for a long time?
If nothing else, just use Guan Xiaotong's milk tea shop to settle accounts for everyone.
The franchisee said before that the franchise fee was 150,0008, the first batch of materials cost less than 100,000, and the equipment cost was 120,000, adding up to almost 380,000. And this store only has a 3-year use period, and after 3 years, it will have to pay an additional 20,000 yuan in franchise fees every year.
Everyone calculates, the back of the water and electricity, material consumables, labor costs, the company's commission... How much does it cost? Many people have lost a lot of money without returning money.
So actually make money? Do not make money, the quality of goods is not high, and this brand will generally have a premium because of the star effect, the quality is not high and expensive things will not be favored, and soon most of the stores will be full of doors.
You might ask how does such a company operate? What money do you make? The franchise fee, of course, is to make money from each franchisee.
Do you want money to enter the material? Do I need money for training materials? Do I need money for equipment? Just counting the franchise fee, there are now more than 200 stores, and this money is definitely not a small amount.
Some people may say that it is common to open a store and lose money, and it is not worth it to lose money in business.
But let's be honest, the franchise fee of Michelle Ice City is about 8,000-10,000 yuan. You may say that it is normal for Michelle Ice City itself to take the low-end price route to join the fee, but the franchise fee of any milk tea shop will not be as high as more than 100,000.
Isn't it too much to say that using the star effect to grab money is not excessive?
Some people may also say that it is all self-inflicted, since they know that they have to spend so much money, why not choose not to join? Since you know that the star benefit can not represent all, why join? Isn't it worth it if the store doesn't open well?
Ah right right, ah right, all that has been said, then can I also ask the stars, knowing that there will be trouble in the future, then simply do not participate in any related activities of this brand from beginning to end and do not do any publicity work?
Sometimes it's really not fair at all. Celebrities open a shop or endorse something Fans and the masses rush up, fans open the way to the endorsement of businesses, everyone thinks that this brand is good, tall, can make money, go to join.
It's not because everyone trusts or likes this star, if you really don't want to take responsibility, you have the ability not to use the star effect to make money.
As a result, when the star is still making money, he stands in front of me generously, and when something happens, he stands at the end and says that this has nothing to do with me, don't pursue me.
Celebrities make money as long as they send a few microblogs to a station once they easily pocket it, while ordinary people can only make money conscientiously to make money and operate, and they can only lose their teeth and swallow blood by being pitted and saving, and they must also lay out the facts and reason, and the evidence must also be sufficient to defend their rights. In the middle, there will also be fans who come out and jump three feet high to say that the other party has made personal attacks and that the other party has spread rumors, shouting that the lawyer has come to collect evidence.
How can ordinary people give all their money to powerful and famous people? Can't even defend your rights or ask for a clear word after being pitted?
Celebrities can clear up the relationship with just one statement, and in the end they still get the most forgiveness. According to this line of thinking, not to mention Du Haitao Chen He Zheng Kai them, Liu Haocun can be whitewashed because of this.
In fact, when I write this, I always feel that Guan Xiaotong is really unnecessary. Originally, she belonged to the controversial kind, and it was difficult to save some word of mouth through aces and so on, and there was nothing wrong with good development, and the result was that she had to turn over again and again because of endorsements and brand issues.
Yes, endorsements come quickly, money is always not too much, but reputation is a consumable with weak regeneration ability.
And, in April, this time don't move Lu Han out again.