The Samsung Galaxy S22 series was promising, and even hit a three-year high for the series at its first sale. But what was not expected was the sudden discovery of a performance reduction event, and then the Samsung Galaxy S22 series was pushed to the cusp.
A report from IT House on April 5 showed that sales of the Samsung Galaxy S22 series in South Korea were sluggish, because of the "performance restriction" incident of the series.
Although Samsung can now upgrade this incident, but the real consumer does not buy it, why should my own mobile phone artificially reduce performance when it leaves the factory? The impact of this incident was so great that it was enough to see how wrong Samsung's decision at the time was. In order to promote the sales of the Samsung Galaxy S22 series, local operators in South Korea have begun a large-scale subsidy activity, of which Samsung Galaxy S22 and Samsung Galaxy S22+ can get subsidies of up to about 2620 yuan.
In fact, as early as the 54th shareholders' meeting of Samsung Electronics in 2022, Samsung executives publicly apologized for the incident. In fact, apologizing does not solve the fundamental problem, but Samsung's starting point is not to truly understand the needs of users. I hope that Samsung can eat a long and wise, and now it is too late to remedy. Just the impact on the brand for a while and a half will definitely not be eliminated, otherwise how can there be a Samsung Galaxy S22 series of poor local sales, in fact, this matter also indirectly assisted Apple. Because in South Korea, in addition to Samsung, it is Apple, it is difficult for other brands to enter this market.
Next, it depends on how the official feedback on this incident, and it is not the best way to solve it by upgrading. I hope that Samsung officials can give users an apology and give some compensation, so that the psychological impact of the first batch of users can disappear. This in turn promotes subsequent sales.