The Chinese Super League finally determined the final entry list yesterday, 18 teams under the tolerance of the Football Association, all of them were eligible to participate, and the Chinese Football Association obviously hopes to take this opportunity to return the Chinese Super League to the vision of fans. However, the current Chinese football environment can be described as full of crises, in the Case that the Chinese Super League seems to be competing normally at the end of this month, a number of media have exposed the current Chinese Super League problems, the investment enthusiasm of sponsors has declined, and even the Chinese Super League clubs may withdraw before the start of the match!
As we all know, in the past 2 years, the brand influence of the Chinese Super League has dropped sharply, and the attractiveness of the Chinese Super League is also much less than before, investors have been under the neutral name policy, while the interest of sponsors and broadcasters has dropped sharply. The Football Association recently divided the club into several million yuan, which was one-tenth of the dividends of the Golden Dollar Football Period at that time, which is enough to see the current decline in the market value of the Chinese Super League. In addition, according to the "Sports Weekly" news, there are already sponsors ready to give up investment!
The media pointed out that the Chinese Super League in the past two seasons has been squeezed and affected, club exposure and sponsor rights and interests can not be guaranteed, for example, last season's Chinese Super League was compressed to 22 rounds, and the game time is very unstable, often squeezed by the national football team to participate in the World Preliminary Round, the league is very abnormal, directly affecting the business and football promotion interaction, brand exposure has also been greatly reduced, which also affected the investment enthusiasm of investors, and some sponsors have planned to give up investment in the Chinese Super League!
In addition, the New Express also pointed out that although the current 18 clubs in the Chinese Super League have passed the access review, but the problem of unpaid wages still affects the normal operation of many clubs, the Hebei team that suffered from unpaid wages last season is still not training, and the players are also skeptical about the salary of this club, less than a month from the start of the Chinese Super League, Hebei team has not had any training, and last season, before the hebei team's second stage of the league started, it was only 9 days of training on the battlefield!
"New Express" bluntly said that if it is impossible to solve the salary arrears, it is not ruled out that some clubs choose to withdraw before the start of the Chinese Super League! Such a result is probably unacceptable to the Football Association, the Chinese Super League is facing a huge crisis, and now it is necessary for the Football Association to establish various systems for the new season as soon as possible to protect the interests of players, investors and even sponsors. (Lao Qiu Chinese Super League Ball Review)