With the development of the times, the Internet profession has slowly grown, and then there are reasons for the epidemic, live streaming with goods, it has become the most popular occupation among them.
Many Internet bloggers often sell nearly 10 million turnover in a live broadcast, such as Lipstick Brother Li Jiaqi, such as the Simba team that has been making a lot of noise in the past two years.
As we all know, Simba can be said to be very business-minded, from the rise of the profession of live streaming, Simba seized this opportunity and successfully turned into a person worth hundreds of millions.
Therefore, he also set up his own live broadcast company and cultivated many talents in related fields, of which four people are the most prominent, that is, Simba's apprentices: Zhao Mengche, Cat Sister, Egg Egg and Timely Beauty.
Among these four people, Zhao Mengche is the most famous person among them, and Master Simba's ability to carry goods is already very strong, and I believe that his four proud protégés are almost where to go.
But Zhao Mengche said in public that he actually lost 19.74 million yuan to do live broadcasting this year, plus the previous profit, he also owed Master Simba about 4 million.
So, what's going on here?
1: Xinxuan
To say that the sky-high price is owed, we also have to look back at Simba's team.
As we all know, the industry of live streaming with goods can really be described as a million profits, high commissions, independently developed products, enough to make Simba's team earn a lot of money.
Since Simba's "debut", in addition to a few domestic bigwigs with goods, Simba's team has made the most money.
Even for a period of time, some netizens have also deliberately counted that Simba alone made tens of millions of dollars in a live broadcast.
However, there are also some people who do not know that the person who can earn tens of millions of dollars in a live broadcast is initially just a child from the countryside, and Simba is an authentic peasant.
Married in the early years, the family was poor, or the father ran around, borrowing a thousand yuan to successfully complete the marriage.
So at first, like most people, he worked odd jobs to earn living expenses, and his social experience became very rich.
It is precisely because of this that Simba's first venture has been a great success, with 30,000 yuan of funds, opened a fruit supermarket.
But the good times did not last long, because he met some fox friends, Simba began to abandon the business, resulting in a final debt of 600,000, and later in order to pay off the debt, Simba went to work, where he also started a purchasing business.
Slowly, the purchasing business gradually improved, and even a few thousand yuan a day, after the hot pot, Simba started a business, with the rise of online live broadcasting, Simba also joined in.
And with the channels and sources he has accumulated before, he has become one of the hottest cargo kings of the year, such as in a live broadcast of Simba's return around 2020.
With a set of weather Dan six-piece sets worth more than 1,000 yuan, he sold more than 100,000 copies in about ten minutes after the start of broadcasting, and won 115 million.
Ten minutes after the start of the broadcast can have such a high flow, live streaming with goods may not make money? Let's go back to the apprentice Zhao Mengche.
2: Buy and sell at a loss
To say that Zhao Mengche is indeed the person that Simba values the most, because Zhao Mengche's business acumen is very strong, and many people also say that he is most likely to be Simba's successor.
But what is interesting is that Zhao Mengche's live streaming with goods is actually quite different from the other three apprentices, and even has to be stabilized by the other three apprentices.
The reason for this situation is still due to Zhao Mengche's gender.
As we all know, the main force of live streaming with goods has always been women-oriented, and most of the goods brought by Zhao Mengche are mainly men, so the turnover is naturally not as high as others.
So when Zhao Mengche began to turn behind the scenes to help Simba manage the team, of course, he would occasionally stand in front of the stage and send some "benefits" to fans.
However, sending "welfare" has sent trouble, Zhao Mengche said in the live broadcast, he lost a total of more than 19 million this year, even if the 15 million earned last year was posted, he still owes the company about four million.
In other words, he earned 15 million last year, lost 19.74 million this year, and still owes 4 million.
It is also related to these so-called benefits, you know, carrying goods and sending benefits are two different things, after all, one is to make money, and the other is to pay for it.
If the value of the goods sold is not as much as that of their own, it will definitely lose money, I don't know if Zhao Mengche said that he cares about the fans very much, and the gifts sent to them exceed the sum of the income from the goods.
But many people are also strongly skeptical about this, after all, how can a shrewd businessman like Simba, his apprentice, give up his own interests and make these loss-making transactions.
In addition, there are netizens point out the key, Zhao Mengche did not say that last year lost money, so there is more than 15 million earned last year, it seems that Zhao Mengche really did not have a word of truth in his mouth.
And in recent years, many live broadcast insiders exposed on the Internet have also fully demonstrated that the profits of this industry are very large, and the so-called welfare value is very small.
There are even people who openly leave messages in the comment area, saying that these cargo masters do not have a word of truth in their mouths, and they talk all day long in order to win everyone's sympathy so that we can buy their products.
Of course, if Zhao Mengche has been losing money, then why does Simba spare no effort to take care of him, after all, a worthless drag oil bottle, no matter which company will not want it.
3: Behind the live stream with goods
With the rise of live streaming with goods, many behind-the-scenes shady scenes have gradually been excavated, such as selling fake goods, exaggerating the efficacy of products and so on.
For example, Simba sold a bird's nest in last year's live broadcast, calling it an authentic thing, but a fan bought it home and found that it was just a fake and shoddy product.
After the exposure, there were many Simba fans who attacked each other in language, and even exposed his personal information, causing the other party to live in the shadow of fear all day.
In addition, there are a large number of cargo people who support Simba and instigate their fans to put pressure on the exposers, forcing the other party to "end" the matter as soon as possible.
Even because of this incident, fans who exposed fake and shoddy products lost their jobs.
In this regard, Simba did not apologize to the parties, but instead opened a live broadcast again to say that there was absolutely no problem with his things, and threatened to go through legal procedures and warn the rumor-mongers.
Of course, in the end of the matter, Simba still apologized, I don't know if it is because of the pressure of public opinion, or found that the lawsuit can not be won.
But in any case, the forest is big and there are birds, especially these live streamers, just like the netizens said, they have a script every time they live, so what these people say, it is best for everyone to have doubts.
There is also Zhao Mengche said that his live broadcast lost tens of millions of dollars, there is a high probability that it is also "exaggerated", I don't know what everyone thinks about this?