Spring arrives, and everything lives. In March, Chu's agricultural strategy upgraded to take a new step: the launch of a new product - Chu Orange Manor Wo Mandarin.
Citrus all over the world originates mainly in Asia, and China is one of the most important origins. China is rich in citrus resources and excellent varieties, with a history of more than 4,000 years of cultivation. The ancient book "Yugong" records that 4,000 years ago, during the Xia Dynasty, citrus produced in Jiangsu, Anhui, Jiangxi, Hunan, Hubei and other places on the mainland has been listed as a tribute tax. The famous sentence in "Yanzi Spring and Autumn" that "oranges born in Huainan are oranges, and those born in Huaibei are oranges", which means that there were oranges and oranges in the Central Plains more than 2,000 years ago.
After Chu's Agriculture took over Chu Orange Manor in 2020, it has been dedicated to building the Chu Orange Manor brand, and with the strategic upgrade this year launched a test work - Chu Orange Manor Wo Orange.
Chu's Agriculture has been brave in innovation, adhering to the 'user experience-centric', and constantly trying to provide consumers with high-quality, good-tasting and cost-effective new products. It's not the first time that wo citrus has tested the waters, as it has also tried to launch red-hearted grapefruit from Vietnam and some other tropical fruits from Southeast Asia.
Chu's agriculture, which takes quality as the first element, must make products that meet the expectations of consumers. "As long as consumers like it, it is a good product." Chu Yibin said. Chu oranges produced by Chu's agriculture have sprung up in the domestic high-end fruit market, relying not only on superior natural conditions, but more importantly on the quality assurance brought by the ingenuity of Chu's agricultural team.
Agriculture is done with the concept of industry
In 2019, Chu's agriculture adopted near-infrared lossless sorting lines across the board, realizing the inheritance and development from the traditional fine production management "Chu Orange Model" to the fine sorting mode. The introduction of industrialization risk control standards, the use of industrial equipment for quality control, and then supplemented by manpower screening, and finally according to the size of the fruit diameter, the products are divided into 4 grades and put on the market.
The business philosophy of being user-oriented and sharing the fruits of development with growers is also an important factor in maintaining the high quality of Chu's agricultural products. The industrial management of the planting end and the strict regulations on the storage time of the channel provider's products ensure that the products can reach the customer in the best state.
At the same time, the traceability system of internal management links the production rate with the income of farmers, and the management has indicators, and the products in the hands of users are effective. This initiative also realizes the first 5G+ agricultural application scenario in Yunnan, which has made a pioneering practice for the digital development of the fruit industry in Xinping County in the future.
"In the future, the industry should develop, but no longer take the extensive development model, change the development thinking, export management, export talents, and export brands, and refine and improve the standards of Chu Orange for 20 years according to local conditions to other fruits." We do not do epitaxial and large-scale expansion, but do connotative and quality improvement, create and share the dividends of industrial development with growers, and truly let growers have a better life in the future. Chu Yibin, chairman of Chu's Agriculture, said frankly, "We invested 60 million yuan to build a standard talent training center, cooperated with scientific research units such as the Agricultural Science Research Institute, and formed our own high-level talent team of agricultural technology, so that scientific and technological talents and industrial value can be organically combined."
At the same time, the talent training center is open to growers, not only to learn planting techniques for free, but also to issue living subsidies during their studies, using the "practice + classroom" model, so that students can find problems in the field, raise problems in the classroom, and solve problems. After the trainees graduated, Chu's agriculture's "foreign service long-term worker team" also solved the employment problems of the trainees, and truly achieved the cultivation of talents in the agricultural field to the ground.
The investment talent training center is not only the layout of Chu's agriculture in strategic upgrading, but also the vivid practice of practicing "the people's yearning for a better life", and truly sharing the fruits of development with growers.
Grow more good fruit for consumers
In recent years, Yunnan Province has vigorously developed modern agriculture with plateau characteristics, and promoted the development of the province's agricultural economy in a stable and good trend. On February 11 this year, the rural work conference of the provincial party committee emphasized that "promoting the integrated development of the first, second and third industries, accurately providing policy support, and making agriculture with plateau characteristics become a more efficient and more aggressive industry." ”
Fruits are representative of the characteristic agriculture of the Yunnan Plateau. Based on its own advantages in agricultural resources and the development needs of agriculture-led industries, Xinping County actively creates a world-class "green food brand", with Jiasa as the core, and promotes the green and high-quality development of agriculture through the integration of first, second, and third production and the integration of agriculture and tourism. In June 2021, with the citrus specialty fruit industry, Xinping County was selected as the "one county, one industry" characteristic county in Yunnan Province in 2021.
In the next decade, the growth rate of China's fruit production will slow down, while the quality improvement will accelerate. Consumption will also continue to grow, and consumption upgrading will accelerate. Fruit quality will be the dominant factor in rising price fluctuations. As a leading enterprise in fruit planting in Xinping County, Chu's Agriculture has the courage to innovate and develop new products, guided by consumer demand, and requires new products with good taste and high quality standards.
At present, the model of Chu's agriculture "foreign service long-term worker team" has completed the pilot work, which is an important practice for the sustainable development of the agricultural industry. In the future, with the launch of the Chu Orange Manor brand, the Chu agricultural team will apply this model to more fruit varieties, grow more good fruits for consumers, and practice more labels worth promoting for Chinese agriculture.
(Source: China Daily)