Listing date: March 31
Price range: 149,900-189,900 yuan
Promotion policy: 10,000 yuan for old customers to increase /exchange subsidies, 4,000 yuan for other customers to replace subsidies
Lingdu L was listed as scheduled when the epidemic in Shanghai had a serious impact on production and life, and SAIC Volkswagen's enterprising spirit was visible. This hot design of the "frameless door, coupe" model, as expected, also offered an A+ level guidance price of 149,900-18.99 million yuan.
Although the price point has approached the price range of mid-to-high-end cars, Lingdu L's official policy of "10,000 yuan for old customers and 4,000 yuan replacement subsidies for new customers" has actually pulled the price down a little. In addition, the commitment of 2 years 85% discount / 3 years 20% discount value preservation repurchase is also a game that belongs to new energy models, with the intention of giving the first batch of car buyers confidence.
As a completely vertical replacement model, the evolution of the core level of Lingdu L lies in the following points -
1, the appearance, the interior are adopted a new design language, the appearance of the mussel cover, through the luminous LOGO and the coupe body is the highlight, the interior of the color scheme and dual screen design is the highlight;
2. Based on the MQB EVO platform, the intelligent and intelligent driving capabilities of automobiles are iteratively improved;
3. The body is redesigned and designed, the length, width and height data are 4784/1831/1469mm, and the wheelbase is 2731mm, which has more advantages than the previous generation;
4, there is a big IP such as frameless doors.
In terms of powertrain, the whole series is equipped with the EA211 1.4T engine + 7-speed DSG transmission combination as standard, and the performance and fuel consumption indicators are still competitive.
The Lingdu L launched a total of 4 configurations, of which the entry-level hot version and the other three configurations are more distinct, only this one is not equipped with a sunroof, L2 smart driving, imitation leather/leather seats and leather steering wheel. But the hot version still provides a fixed speed cruise, dual screen system, MOS3.2 car machine (with car networking and mobile phone interconnection), 6 speaker speakers, LED automatic headlight system, one-button lift of the whole car window, automatic air conditioning, induction wipers, rear exhaust air outlet, car air purification and PM2.5 filtration, etc., or many mainstream comfort configurations are provided, and has a practical reversing radar and reversing image, so this entry model should not be the kind of low-end model that "deliberately lowers the threshold price and actually does not produce". The starting price of 149,900 yuan will still have a certain amount of sales.
The 159,900 yuan of the hot version is more in line with the needs of young consumers, more L2 intelligent driving, sunroof, leather steering wheel and imitation leather seat (main driver electric adjustment), which is worth the 10,000 yuan, but also my more recommended configuration.
The cool version of 169,900 yuan further provides 30-color interior mood lights, partition air conditioning, 12-inch central control screen, wireless charging of mobile phones, electric trunk with memory, driving mode switching, and 18-inch wheels. This is a configuration that is biased towards providing a more advanced driving experience.
As for the super spicy flagship version of 189,900 yuan, there are more matrix LED headlights, knee airbags, advanced version of L2, steering wheel heating, HUD head-up display, front seat ventilation/heating, electric adjustment of the co-pilot seat, Beats+8 audio, which is an A+ model with a sense of luxury, and the enjoyment actually exceeds the luxury brand entry-A-class model. The price that overlaps with the B-class also means that it hopes that young people and middle-aged people will make different choices.
The driver concluded with >>>
Lingdu L as an exclusive model in the Chinese market, this product planning is very breakthrough, the design is very avant-garde, completely without the popular conservative, the young people like frameless doors, large slipback modeling and other product points are basically piled up. This is also the reason why its price range is relatively high. Three of the four models offer L2 smart driving, which will undoubtedly follow the card slot in the fashion consumer group and young women's consumer group with strong spending power under the age of 30.
Text | Mister Zhang
Figure | The author took a real shot