Recently, the weather has warmed up, everything has recovered, and a two-way rush with spring has arrived as promised. On March 20th, the day of the spring equinox, the spring equinox of the Jindian "China Good Times" series of evening parties jointly produced by Zhejiang Satellite TV and Zhejiang Shitong Culture met with the audience, bringing the audience the first touch of spring in Song Yun Jiangnan and taking the lead in playing the "Spring Overture". Since the launch of the evening, with its beautiful camera language, cross-category program arrangement and intensive cultivation and innovation of traditional culture, it has won unanimous praise from the audience, and the program has been highly recognized by the State Administration of Radio, Film and Television, and successfully selected as a key radio and television program of the State Administration of Radio, Film and Television in 2022. The praise of the Chinese Foreign Ministry spokesperson Ms. Hua Chunying also caused the program to arouse heated discussion in the world and successfully went out of the circle.
"China's Good Season" has a good reputation and won the praise of Huachun Ying
In fact, "China's Good Season" Spring Equinox successfully won the first ratings of CSM64 City in the same period on the first day of broadcasting, received 28 hot searches on 7 social platforms on the whole network, read nearly 200 million topics on the whole platform, and the total number of videos played on the Douyin platform exceeded 8.127 million, and the total number of likes exceeded 38,000. #Spring Equinox Party uses looms to make a stage#, #We have all grown up after watching the Thousand Hands Guanyin#, #Thousand Hands Guanyin music moves as soon as the DNA sounds#, #Spring Tea Warm Dancers are Longjing Tea Ben Tea Bar#, #Cai Chengyu Believes that the Stage Takes You Dream Back to the Song Dynasty # and other topics quickly triggered a hot discussion on the whole network and appeared on the hot search list of social platforms.
If the above is the breaking of the circle of "Spring Equinox of "China's Good Season"" on domestic social platforms, then the chinese Foreign Ministry Spokesperson Ms. Hua Chunying's post on overseas social media has made the party out of the circle internationally. On March 26, Hua Chunying posted "Taste a sip of spring tea, taste a mouthful of spring", and the video is played in the program "Spring Tea Is Warm" in "The Spring Equinox of "China's Good Season"". Soon after the release of the video, it attracted international friends to leave messages: "Longjing tea makes the world turn!" "The dance of Longjing tea?" It was so much fun! ”
Cross-category art integration broadens aesthetic boundaries The interweaving of ancient and modern is stunning
So, what is the charm of the "Spring Equinox of "Good Season in China" that Hua Chunying posted and praised? The evening takes "spring" as the core to tell the meaning of spring and the traditional customs of spring, in 55 minutes, presented 9 wonderful programs, the program connection is smooth, the quality content continues to increase, let people see the intentions and sincerity of the main creative team of the program. Whether it is sword dance, Hangluo brocade or commentary, Yue opera and other art categories, or innovative forms of expression combined with scene performance, the integration of cross-art categories not only finds a new communication carrier for traditional culture, but also broadens the aesthetic boundary to a certain extent, greatly increasing the watchability and interest of the program.
It is worth mentioning that on the basis of the 24 solar terms of the spring equinox, the party uses cross-category art forms to "color", and the interweaving of history and modernity increases "saturation". In "Spring Tea Is Warm", the dancers are fixed to a 4.7-meter pole and danced with the four-meter-long water sleeve, like a flexible tea leaf, rhythmic in the tea bowl. In "Sword Instrument Near", from the origin of the Longquan Sword, it is told that the "Deep Blue Sword" of the Chinese Navy, which has been awarded the honor in modern times, has a thick historical connotation that has been extended in modern society. Similarly, the impressive "Hearing Jiangnan" uses ingenuity to connect the culture of the Song Dynasty, and the guqin Ou music depicts the charm of Jiangnan, showing unique regional characteristics and highlighting the infiltration of traditional culture in the local area. In "Hai Silk New Language", in the background of the real scene group dance, Ningbo Tianyi Pavilion, Ningbo Museum, Qiliyu Lighthouse, Hangzhou Bay Cross-sea Bridge, Beilun Port and many other famous buildings in Zhejiang come into view, and the perfect connection and collision of ancient and modern buildings are amazing. The program always resonates with the audience and the times, reflecting the confidence of Chinese in traditional culture in their bones.
It can be said that the Golden Classic", "The Spring Equinox of "Good Season in China", integrates and innovates traditional culture and cross-category programs, reinterprets a large number of stories and folklore elements related to China's solar terms, and gives the soil for traditional Chinese festivals to regain vitality and vitality in the new era. In general, Jindian's "Spring Equinox of "Good Season in China" is not only our retrospective of Traditional Chinese Culture, looking inward for its own cultural roots, regaining our people's sense of ceremony for traditional festivals, but also reflecting China's transformation from cultural self-confidence to cultural self-consciousness, and can also be regarded as the fire of Zhejiang Satellite TV to push traditional culture to the international vision, so that Chinese traditional culture can "spark the plains" in all corners of the world. We need such a new and unique format of the show, and we look forward to seeing more series of galas in the near future!
Source: Zhejiang Satellite TV