Tech Planet April 1 news, April 1, make a friend live broadcast room official account published articles to celebrate the second anniversary.
Since April 1, 2020, Luo Yonghao opened the live broadcast debut, make a friend live room has been officially launched for two years today, make a friend post that in the two years since the start of the broadcast, the live broadcast room has received a total of 1.5 billion viewers.
Make a friend said that at present, the personal live broadcast time of Teacher Luo Yonghao has continued to decrease to the current 3%, while the total sales have maintained continuous growth.
"Two years ago, we used the sincere mentality of making friends to bring users good things at affordable prices." Make a friend said that two years later, we still start from here, to explore new possibilities, to serve a broader market, to win the trust of more friends.
The following is the full text of the Make a Friend article:
Open the Douyin live broadcast room to make a friend, and the picture of life will immediately come to the face: trendy men's clothing, digital electrical appliances, alcohol and food, light luxury fashion, beauty and skin care... All kinds of good things, all available.
This is a live broadcasting business that has just turned two. In the past two years, live e-commerce has rolled forward, constituting a big river of new e-commerce and new retail. Make a friend live broadcast room from zero to one, the business blossoms and leaves.
This is an online store that belongs to consumers nationwide. In the two years since its inception, the live broadcast room has received a total of 1.5 billion viewers. Users come from all over the country, including elderly people who have just learned to use TikTok and young people who have recently left school.
It's a bridge that connects users and merchants. In the past two years, make a friend live and fight side by side with more than 6,000 brand partners. Despite the impact of the epidemic, we have helped many brands to achieve extraordinary results on the battlefield of live e-commerce.
Although it is still a young startup in nature, making friends and live broadcasting rooms has also taken the initiative to assume social responsibility. In the second live broadcast in 2020, a friend gave 3.6 million yuan to support the fight against the epidemic in Wuhan, and during the flood in Henan in July 2021, we donated a total of 11 million yuan to Zhengzhou, Hebi, Shangqiu and Xinxiang. In the past two years, we have also held 23 activities to help farmers and bring goods for farmers and friends across the country. We hope to help Gansu apples, Henan yams, Jiangxi oranges and other agricultural products sold to the whole country, and contribute to the "rural revitalization".
Today, young anchors who have been practicing for a long time have carried the banner of making friends. Teacher Luo Yonghao's personal live broadcast time has continued to decrease to the current 3%, while the total sales of making friends have maintained continuous growth.
Teacher Luo Yonghao's time to participate in the selection of products is also decreasing, how to ensure that every product that reaches the hands of consumers can meet the strict standards of his personal selection? To this end, make a friend in each commodity category has precipitated a detailed selection specification. These detailed and iterative rules will ensure that every selection in the live broadcast room is impeccable. We also export the core content to the outside world, and participate in the drafting of national standards such as the "Specification for the Selection of Online Live Broadcast Marketing" and the "Standard for After-sales Service of Online Live Broadcast Marketing" to provide reference for the industry.
From 2021 onwards, make a friend exclusively launched a 7X20 hour (initially 24 hours) live broadcast mode. Late at night in the early hours of the morning, the audience enters the live broadcast room, and what they crave may not be the product, but the companionship and comfort. At the same time, we have also established more than a dozen vertical live broadcast rooms, and we are constantly enriching this online department store, so that users can "enter the store" at any time and have more diverse choices.
Two years ago, we used the sincere mentality of making friends to bring users good things at affordable prices. Two years later, we still start from here to explore new possibilities, to serve a broader market, to win the trust of more friends.
Travel far and wide, work hard. We are willing to work with you to keep moving.
