A few days ago, Vivo officially announced that its first folding screen mobile phone #vivo X Fold # will be officially released on April 11, and the internal code name is confirmed as "Butterfly".
New features, unprecedented experience
Different from the side fingerprint unlock method commonly used in other folding screen mobile phones, the under-screen fingerprint module of vivo X Fold uses a 3D ultrasonic fingerprint element, which not only occupies a smaller size, but also has a faster and more sensitive recognition speed, which has obvious advantages over traditional short-focus fingerprint recognition technology. It has to be said that according to the recent news spread on the Internet, the emergence of vivo X Fold is likely to further accelerate the speed of folding screen mobile phones into the mass market, and the many features of the machine will greatly improve and make up for the shortcomings and defects of the current folding screen mobile phones.
According to the "Folding Screen Analysis Report" released by the market research agency Gfk Sainuo, the sales of mobile phones in the domestic market in 2021 will be 312 million units, of which folding screen models account for 1.1 million units. Although the total sales of mobile phones in the domestic market showed a downward trend, the sales of folding screen mobile phones showed a contrarian growth, with a year-on-year growth rate of 187%, which is enough to prove that there is still a lot of room for development in the folding screen mobile phone market. However, although the market prospects of folding screen mobile phones are bright, there are still defects in the existing folding screen mobile phones. For example, the mobile phone screen will leave a deep crease after repeated folding, and even cracks will appear in serious cases. However, the current technology still cannot completely eliminate the existence of screen creases, and can only reduce the imprint of its screen creases as much as possible.
Not for the show technology, user experience is fundamental
In fact, in the field of folding screen mobile phones, vivo has already begun research. In 2018, Hu Baishan, executive vice president of Vivo, said in an interview with the media that Vivo hopes that consumers can enjoy the new experience provided by folding technology without affecting the normal mobile phone experience. In layman's terms, Vivo's attitude is that it is better to let the product go to market later than to take out some semi-finished products to seize the market in advance.
(Image source network, infringement deleted)
It turns out that Vivo's judgment is completely correct. As far as the current folding screen mobile phone market is concerned, although many products have achieved "opportunities" in the market, they have lost a mess in the consumer experience. In order to concentrate on the advantages of folding screen mobile phones, many products will even sacrifice the performance of mobile phones in games, images or battery life. In fact, the birth of new technology is the optimization of the product experience, rather than blindly pursuing freshness. The product methodology that Vivo respects is that it is not possible to blindly launch products with imperfect experience because of "show technology", which is the greatest disrespect for consumers.
Only by adhering to faith can we witness the blossoming of flowers
Friends familiar with the vivo brand should know that since the vivo X1 released by vivo in 2012 became famous with the selling points of "the world's thinnest" and "the world's first Hi-Fi sound effect", vivo has always insisted on putting user experience first, and strives to make consumers satisfied with each generation of products.
(Pictured is vivo X1)
In the following years, vivo increased the research and development of product technology, and a variety of "black technology" emerged one by one, fingerprints under the screen, lifting cameras, micro-gimbals, etc., these cutting-edge technologies have achieved very significant results. In the next folding screen mobile phone field, although vivo has not appeared for a long time, it has not stopped for a moment for the development of technology. According to previous revelations, the screen hinge supplier of vivo X Fold is Apple supplier Hangzhou Amphenol Feifeng Communication, which adds multiple aerospace materials to the hinged parts, with a cost of up to 1200, which is the highest cost hinge part on the market.
(The picture shows the vivo X50 series)
Although the hinge cost of the vivo X Fold is high, the number of screen folds will be greatly improved, thereby improving the user experience. Although vivo's folding screen mobile phone is late, the experience of the product will be industry-leading, and it has all the experience that a flagship machine should have.
Understand the true meaning of fast and slow, and do not blindly forge ahead
In vivo's business philosophy, the development of the brand is not in marketing, nor in the slogan, but in the product force, that is, user experience and word of mouth. In fact, to say that vivo is really "slow"? The answer is no. Whether it is NEX that opens the era of full screen, or the vivo X60 series and vivo X70 series that create a flagship image experience, these products all have the industry's leading level.
(The picture shows the vivo X60 series)
In fact, now can do the same as vivo, willing to slow down their own pace of brand owners are very few, many manufacturers are eager to achieve, blindly to seize the market. However, the product is used to serve consumers, and the role of the manufacturer is to deliver more high-quality products to the market and improve the user's product experience step by step.
(Pictured is vivo X70 series)
Vivo always adheres to the user orientation, which is very rare, even if it is one step slower, it is not willing to sacrifice the user's experience. In general, the vivo is really fully prepared for its first folding screen mobile phone, and various revelations on the network also indicate that the vivo X Fold is full of highlights. Moreover, now that the official has clarified the release time of the vivo X Fold, we will look forward to its arrival together!