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China is a developing country, to enter a new level, from Made in China, to the creation and innovation advocated by now, we must write this spirit into our compulsory education. Because creating education in childhood is very important. What is created in this way has more soul. In developed countries abroad, many years ago, from kindergartens began to promote the creation of innovative education. Why not let children learn literacy primarily in kindergarten, because it will reduce their imagination. Let's say an O reads something? Maybe the students of our small kindergartens in China know each other, because the teachers all teach. Why don't foreign students teach? It is to let the child think that this may be an apple, it may be an orange, it may be an egg, and there is infinite imagination. If it was an O-word, he wouldn't think about it and would limit their imagination. If one day foreign people are not allowed to enter our Chinese enterprises, it is not a card on our neck?
Some time ago, faw-hongqi hired the news of Giles Taylor, the former design director of Rolls-Royce, which stunned the circle of friends, and the masses said: "Great my red flag!" A great uncle cried and said: When I was a child, I dreamed of having a red flag, but I couldn't afford to buy it, and now it's better, I can't afford to buy it!
In other words, Hongqi has been labeled as an official car for a long time in the past, and I don't know if the joining of Giles Taylor will make the label of Hongqi brand richer, such as: the most beautiful national high-end car, China's rich standard, and so on. In short, I am still looking forward to the nirvana of the red flag.
If the power system is the heart of a car, then the shape is the soul of the car. Looking at domestic independent brand car companies, almost the position of design director is the current top designer hired. The following is an inventory of the design masters of these Chinese car companies.
It is said that everyone is paid a sky-high annual salary, and you think about how much it is, and promise me not to let poverty limit you. Pay attention to the public account reply: "sky-high price" two words, I tell you about the secret of annual salary.

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FAW Group
Giles · Giles Taylor
Former Director of Automotive Design for Rolls-Royce
Giles Taylor, a gentleman born in Somerset, England, graduated in Vehicle Design from the Royal Academy of Art in London in 1992 and worked as a designer at Citroën, where he designed the Xsara model and the C3 concept car. He then spent 13 years at Jaguar as a core designer, designing a range of models including the XJ and XK. In 2012, Giles Taylor joined Rolls-Royce as Design Director, where he led the design of many successful models, including the Phantom, The Shadow, the Mirage, and the first SUV, Cullinan.
Great Wall Motors
Phil S. Phil Simmons
Former Land Rover Exterior Design Director
The Englishman Phil Simmons graduated from Coventry University in the United Kingdom with a degree in traffic design and has nearly three decades of design experience. Between 1999 and 2007, he worked for Ford Motor, including the Fiesta, Fusion, Lincoln MKZ and other models. After switching to Land Rover in 2007, he also led the design of Range Rover Evoque, Star Pulse, Range Rover, Range Rover and other Land Rover best-selling SUV models, enjoying a high reputation and status in the automotive design circle.
Prior to Phil, Great Wall Motors' design director had been Pierre Leclerq, the designer who had made a name for himself in China because of the Great Wall, and is now Vice President of Design for Kia Motors.
Pierre Leclerq is currently Vice President of Design at Kia, former Chief Designer of BMW, And Vice President of Design of Great Wall Motors
In 2014, Pierre officially joined Great Wall Motor as Vice President and Design Director, mainly responsible for the styling design of Great Wall Motor's WEY brand models. During his time at Great Wall Motors, Pierre completed the styling of VV7, VV6 and VV5 models. Before joining Great Wall Motors, Pierre worked as a designer in brands such as Zagato, Ford and BMW, and it is worth mentioning that during his work at BMW, he completed the styling design of excellent models such as BMW X5 and X6, and then promoted from senior appearance designer to chief designer of BMW, responsible for leading the design of BMW M series models.
BYD
Wolfgang S. Wolfgang Egger
Former Design Director of the Audi Group
Wolfgang Egger, born in Germany, joined The Design Department of Alpha Romeo after graduating from the International Academy of Arts and Sciences in Milan, Italy in 1989, and quickly became the chief designer of the SEAT brand four years later. In 1998, Wolfgang Egger became a Seat designer, and from 2007 to 2014, Wolfgang Egger joined the Audi Group as the design director of the Audi Group, and the representative works during the period were Audi Q7, Audi R8, and the "big mouth" style family design used by the Audi family today. At the end of 2016, Wolfgang Egge joined BYD as Design Director, leading the design of the exterior and interior of BYD's new model.
Changan Automobile
David S. David Hilton
Former Bentley Auto Exterior Design Director, Senior Design Director of NIO Auto
David S. David Hilton joined Changan Automobile in 2017 as Director of Global Strategic Design for Changan Automobile. Previously, since 2012, David Hilton has served as the design director of Bentley and the senior design director of NIO, responsible for the design direction control and management of a number of mass production and concept model projects, participated in and led the design of Bentley's Continental GT3, Bentley Mulsanne Convertible, EHP concept electric supercar and NIO Auto's EVE autonomous driving concept car, NIO EP9 and other models. He showed the world his profound design skills.
As a rising star, Changan Automobile has made a bloody investment in styling. In addition to David Hilton, not long ago, Mazda's famous chief designer Atsuhiko Yamada has officially announced that he will join Changan Automobile, and he will serve as the design director of Changan Automobile's passenger car at the Changan Automobile Styling And Design Institute.
Atzuhiko Yamada has 30 years of experience in the automotive design industry, served as the chief designer of Mazda, Mazda is still a design-driven car brand and product company to this day, so Mazda's designers always have their own "high level" aura, Yamada Atsuhiko has led Mazda 'FLOW' design concept under the pioneer (SENKU), TAIKI two concept cars, and as a forward-looking leader to assist Mazda2, Design and development of mass production projects such as Mazda6 and CX-9.
Chery Automobile
Steve Eum
Former Assistant Chief Designer of General Motors, Design Director of SGMW
Steve Eum, a 50-year-old Korean-American, served as the chief designer of GM's Southern California Advanced Automotive Design Studio from 2000 to 2012 before moving into China as the design director of SAIC-GM-Wuling Motors, where he was responsible for the design of Baojun Motors. He has also worked for Ford Motor Co. and Hyundai Motor Co. He will succeed James Hope, Chery's automotive design director, and report directly to Ray Bierzynski, chery's vice president.
Speaking of Chery Automobile, I have to say James Hope, who has about 20 years of experience in car design. Graduated from the University of Creative Studies in Detroit in 1992, he worked as a designer for Forte for nine years, then worked for companies such as Daimler-Chrysiler, and then entered GM Europe in 2008, until he left GM in China in 2012 to join Chery. The most famous work in James Hope's automotive design career was the Forte GT90 concept car, which was reborn in 2004 and the creation of Fiyatt Trepiuno. Chery Arrizo 5 is a blockbuster model he wrote after joining Chery
James Hope is executive director of Chery Europe Styling Center
Geely Automobile
Peter Horbury
Former Volvo Design Director
Hobley joined Volvo Cars in 1991 and held the design director role for 11 consecutive years, changing the usual rigid shape of Volvo models and incorporating dynamic exterior elements. Models designed include: 1992 Volvo ECCs, 1995 S40 and V40, 1997 C70 sports cars, 2000 V70, 2001 S60, 2003 XC90 SUVs, 2004 S40 and V50, and 2006 C70, 2006 V70, 2006 S80;
In 2005, Hobley left Volvo to become ford's luxury car design director, and the former Mercedes-Benz design director Steve Mattin took over. However, after Steve Mattin left in 2009, Hobley returned to Volvo as design director.
On October 31, 2011, Hobley was appointed Vice President of Design for Geely Automobile by Volvo's owner, Geely Automobile. Since his appointment, Hobley has led Geely to undergo tremendous changes in car styling design. From the launch of Bo Rui, and a series of models that followed, changed the attitude of consumers and even the industry towards Geely Automobile. At the same time, it has also laid a high design foundation for Geely Automobile to go global.
It has to be said that after the independent brands inject design "blood" from international brands, the products have indeed improved better than ever, such as the WEY series, BYD's Tang Songqin, etc., and the design of the new car is more and more recognized and loved by domestic consumers.
It is conceivable that the sky-high annual salary is not only the success of the market, but also promotes the synchronous leap of car companies in research and development, manufacturing, sales and other links.
Under the pressure of market demand competition, car companies that have been living for many years have realized the change.
In 10 years, Xiaobian heard that the automotive industry is a sunset industry, even if more foreign aid is hired, it cannot save its own brand. After 10 years, looking at this industry, the research and development strength no longer relies solely on suppliers, the rise of new energy vehicles, more and more independent brands in the sales rankings, word-of-mouth lists, quality lists, collision safety lists and veteran foreign car companies can compete with each other.
In the long growth experience, we continue to pay tuition and learn lessons, and no one can stop the magnificent Chinese car-making army. The day when we no longer blindly pursue foreign brands is the day when Chinese auto brands really rise!