In the context of the rapid development of economy and science and technology, the way the public consumes has undergone changes, and a comfortable and healthy lifestyle has become the first choice for everyone. For high-quality "trapeze artists" who often have to take planes for vacations and business trips, in order to be able to get a comfortable flight experience, flying first class is one of their best choices. Their pursuit of high-quality life is not only reflected in the choice of first class cabin, but also in daily consumption habits. Recently, JD.com and Hang travel jointly released the industry's first "First Class Passenger Group Consumption Behavior Map" in 2022, which revealed the "Krypton" behavior of this high-quality consumer group, from sleep and rest to office study, from leisure travel to sports and health, taking you to a comprehensive understanding of the "spending money" of first class passengers!
The average sleep is less than 6 hours, and the high consumption is only for the rest time on the clouds
In the fast-paced life, frequent business trips are almost the daily portrayal of every first-class passenger, in order to hurry up and catch up with the schedule, "flying around" is their norm, and "trapeze" is the most authentic definition of them. According to this survey report, nearly 60% of first-class passengers sleep less than 6 hours a day, so the comfortable journey on the cloud away from electronic devices has become a safe corner of their busy world.
Touch the charm of cutting-edge technology, quality pursuit for the trend of computer digital payment
The lifestyle of the first class passenger group is close to the unremitting pursuit of high-quality life, they are at the forefront of trendy technology, purchasing a variety of digital tidal electric to enhance the sense of quality of life, but also inject more vitality into their work and life, bring more fun. This survey shows that the first-class passenger group is showing strong spending power in the field of business, with 2 new business books per capita a year, and paper books, Kindles, tablets, etc. are the "charging" equipment they carry to learn. At the same time, they are also concerned about health issues, about 40% of passengers said they like to wear smart watches with heart rate monitoring, blood oxygen and other products, and more than 70% of users have smart body fat scales in their homes.
Nearly 60% of users choose Jingdong to place orders, and the quality service of the whole process is the key
Different from the ordinary consumer's "good quality and low price" purchase criteria, for the user group who are willing to spend twice as much money to sit in the first class of the plane, the price is not their primary consideration, when purchasing computer digital products, product functionality, quality assurance and service experience are the focus of their attention, and this industry survey report also confirms this. As a gathering place for the new products of the head high-end brand, it can be said that Jingdong Computer Digital not only provides consumers with a rich choice of high-end products such as high-end cameras, high-end business books, professional Hi-Fi audio equipment, etc., but also provides professional customer service explanations and service guarantees for the whole process. JD.com's ultimate pursuit of quality and service coincides with the user's attitude towards life, and has also become an important reason for nearly 60% of first-class passengers to choose JD.com when purchasing high-end live products.
Whether it is excellent product quality, or design with a sense of quality, or intimate and thoughtful service experience, it can be seen that for people with high quality of life, they not only have the ultimate pursuit of comfortable flight experience, but also have the same strict requirements on the selection and purchase standards of computer digital products. If you want to learn more about the consumption secrets of high-end quality consumers, let's pay attention to the "2022 First Class Customer Group Consumption Behavior Atlas" to find out!