Reporter Han Bing reported that public opinion believes that Italian football needs to be completely rebuilt, but gravina, president of the Italian Football Association, does not agree. Not only can the Football Association not come up with the 16 million euros of liquidated damages for firing Mancini, but also because of the world cup out, Italian football will have to tighten the world cup cycle for at least 4 years in the future. After all, Mancini is already familiar enough with the current Italian national team, replacing the new coach and starting over, the current Italian football can not afford such a toss.
The Milano Sport newspaper has calculated an account for Italy's failure to qualify for the World Cup, first of all, the loss of 10 million to 40 million euros in prize money for the World Cup, in addition to the reduction of the proportion of sponsors and TV broadcast fees linked to the performance (at least 10%), and the Italian Football Association will also lose 5-20 million euros. The value of the Italian national team's commercial matches will also be greatly reduced. Although the Italian Football Association has just signed a contract with Adidas (a total price of 125 million euros, more than puma's previous 90 million euros), the lack of a World Cup means it is difficult to find other new sponsors. The defeat of the national team will also affect Serie A, and future TV fee negotiations are unlikely to get a better offer.
Rising to the entire football industry, the most direct loss relates to the football economy during the World Cup, which is estimated to be a loss of 120 million euros. Moreover, the Citibank Fund (CVC) has negotiated investments in La Liga and Ligue 1, injecting billions of euros in loan assistance into both leagues. Last year, Serie A could have received a loan of 1.7 billion euros, but it was cancelled due to opposition from some clubs. Now, the Serie A league wants to attract investment, and it is impossible to get last year's price. Considering the export of the football industry, tourism, etc., Italy's potential loss of the World Cup may be as high as 12 billion euros. The Italian economy, which has been hit hard by the epidemic, has lost a new growth point because the national team did not qualify for the World Cup.
The economic stimulus brought to Italian football by the European Championship victory was soon swallowed up by the loss of missing the World Cup. After winning the 2006 World Cup, the Italian Football Association has been growing revenue for four consecutive World Cup cycles, but the next four years will be extremely difficult. Unless Euro 2024 is successful, bonuses and commercial revenues from UEFA and FIFA will also continue to decline. The Italian Football Association may get some degree of compensation from the thriving women's football movement, but the overall benefits are generally not optimistic.
The world ranking of the Italian national team is likely to fall out of the top 10 by the end of the year, and the Champions League place is also indirectly affected. This, in turn, will reduce the experience of Italian players in the competition and the opportunity to improve their strength through high-quality competitions at the competitive level. The more so, the more conservative the Italian Football Association will be, and Gravina's urging Ofemani to stay is the result of this conservatism. The Italian football system does not have the courage of Germany and England to rebuild the youth training system, as the "Milan Sport" said, because of the vicious circle from the national team defeat, youth training to the league, Italy missed the World Cup for the third consecutive time, and it is not an impossible disaster in the future.
