Lamborghini sales are baked, an average of 0.5 units per county, don't be swayed by the ostentation of sales anxiety
After entering the Internet age, we can see the living conditions of others without spending any cost, for example, you can learn about Wang Sicong's dynamics every day. And human beings themselves have vanity, showing off their sense of superiority is indeed a very natural thing, but at the same time there are some phenomena of selling anxiety, such as flaunting their own success, so that the majority of readers have a sense of anxiety, so as to divert or create topics for themselves. A typical example is the sunshine luxury car, which can often be seen on the Internet by others, including many top luxury brands like Lamborghini, and even a little bit of a feeling of Lamborghini per capita or Ferrari per capita.
So what is the reality? Are Chinese really all that rich? Recently, Lamborghini has released official sales data, including the entire 2021 segment of sales around the world, although the entire brand ushered in a substantial increase, but last year Lamborghini also sold a total of 8405 cars, of which the US market accounted for 2472 units.
Lamborghini's sales in the Chinese market are not as high as imagined, and it won 935 units in the whole year last year. There are more than 1300 county-level administrative regions in China, plus county-level cities, as well as a large number of prefecture-level cities, not to mention the municipality directly under the central government, just need to do a simple arithmetic problem will find that the sales volume of Lamborghini in a whole year is even less than 0.5 units in a county, which is also more in line with the actual situation, and it is indeed difficult to see supercars in small counties.
In fact, just look at the pricing of Lamborghini's models and you will find that such a brand is simply not accessible to the average working class. At present, there are three models of Lamborghini on sale in the Chinese market, even if the lowest threshold maverick HURACAN domestic starting guidance price is as high as 2.54 million, even if you win a lottery jackpot of 5 million, can you really make up your mind to buy a Lamborghini calf? Just one car accounts for more than half of the prize money.
If you choose Lamborghini urus, the price threshold will directly climb to 294.112 million, landing more than 3 million, which is obviously a step further from ordinary people. More exaggerated is the Lamborghini bull AVENTADOR, the threshold reached 6.137 million, the key entry is equipped with a 6.5-liter displacement naturally aspirated V12 engine, the official calibrated comprehensive fuel consumption reached 18.4 liters, the actual travel jam within the city, only the fuel cost can make ordinary families unbearable, not to mention the sky-high maintenance fees and maintenance fees of this model.
So don't be swayed by the ostentatious behavior of selling anxiety, your life is better and better is progress, if you always compare with the minority local tycoon groups on the Internet, the result is only to cause yourself to become more and more anxious, you may not be able to drive a Lamborghini in this life, but there is a car that can cover the wind and rain is also happy.
The question is, have you ever seen a Lamborghini in real life? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.