The continuous evolution and development of trend direction and cultural self-confidence have made various fashion products with the traditional cultural element of "zodiac" attract more and more attention. On March 24th, Tuhu Yangche and Huayi Group's Feiyue Tire launched a joint peripheral - Tuhu Yangche x Feiyue Tiger Year Theme Co-branded Tide Shoes. Users can log on to the Tuhu Car App in the near future to participate in the limited purchase activity of 99 yuan early bird price; in addition, Tuhu Car will also launch fan groups, official micro-live lottery, order leap tires and shoes to pass on this good color in the Year of the Tiger to fans.
(△ Tuhu car × Leap released the year of the tiger theme co-brand tide shoes)
According to public data, as of September 30, 2021, Tuhu Yangche has launched more than 3,300 workshop stores nationwide, and is a car maintenance e-commerce platform trusted by Chinese consumers. Feiyue was born in Shanghai in 1958, it is full of strong marks of the times, as early as the 1980s once became a popular fashion footwear in the country. The flying canvas and vulcanized shoes are the representative works of the national tide that are loved by young people in recent years.
Wearing tiger shoes in the Year of the Tiger, it is fashionable and fashionable. According to the relevant person in charge of Tuhu Car, the theme tide shoes of the Year of the Tiger take the tiger as the main design idea, draw on and use the elements such as yellow and black tiger stripes, mighty and brave tiger heads, and skillfully combine with the Culture of Peking Opera to create a sense of wearing tiger shoes, good luck, and a good omen, and finally realize the collision of tradition and trend in the finished product.
(△ Tuhu car breeding and leaping tiger theme canvas shoes using solid materials, exquisite craftsmanship)
This lunar year of tiger theme tide shoes is jointly produced by Tuhu Yangche and Feiyue Tire, and is supervised by the Feiyue shoe brand of Huayi Group.
In terms of materials and craftsmanship, the Theme Canvas Shoes of the Year of the Tiger adopt fine canvas material, soft and breathable, double-row wiring, practical and durable. With the rubber toe cap "homologous" to the leap tire, the shape is modified, and the raw rubber texture outlines the hem to achieve comfortable and wear-resistant and contoured, so that the hardcore quality is equipped with design ingenuity and presents a new self-style.
It is worth mentioning that it is not the first time that Tuhu Car and Feiyue Tire have joined hands to "not do business". In 2021, on the occasion of the 10th anniversary of the establishment of Tuhu Yangche, it launched the flying tide shoes with Feiyue Tire in the form of a joint name, focusing on "new domestic goods, new national tide", and was exclusively launched on the Tuhu car platform. As soon as the tide shoes appeared, they quickly seized the topic "C position", gaining a large number of young consumers' attention, and also allowing leap tires to enter the public eye.
(△ Tuhu car breeding and leaping meikai twice, once again strong and strong)
This cooperation is a benign result of the two sides' more mutual recognition of the brand concept on the basis of the increasingly solid main business of tire manufacturing and sales - reaching and attracting more young users through cross-border fashion products is the common goal and vision of both sides. (Correspondent Chen Min)