The continuous evolution and development of trend direction and cultural self-confidence have made various fashion products with the traditional cultural element of "zodiac" attract more and more attention. Young consumers are willing to use this to show their individuality and express pride. In the spring of the Year of the Tiger in the Lunar Calendar in 2022, Tuhu Yangche, a leading domestic car maintenance service platform, and Feiyue Tire, a subsidiary of Huayi Group, launched a joint name for the second time - Tuhu Yangche x Feiyue Tiger Year theme co-branded shoes supervised by the long-established domestic goods brand Feiyue have been officially released on March 24.
Tuhu Car Breeding × Leap released the Year of the Tiger theme co-brand tide shoes
Tires of the same rubber toe top equipped with design ingenuity traditional culture into the fashion style
Wearing tiger shoes in the Year of the Tiger, it is fashionable and fashionable. According to the relevant person in charge of Tuhu Car, the theme tide shoes of the Year of the Tiger take the tiger as the main design idea, draw on and use the elements such as yellow and black tiger stripes, mighty and brave tiger heads, and skillfully combine with the Culture of Peking Opera to create a sense of wearing tiger shoes, good luck, and a good omen, and finally realize the collision of tradition and trend in the finished product.
Tuhu car breeding and leaping year of the tiger theme canvas shoes using solid materials, exquisite craftsmanship
This lunar year of tiger theme tide shoes is jointly produced by Tuhu Yangche and Feiyue Tire, and is supervised by the Feiyue shoe brand of Huayi Group.
In terms of materials and craftsmanship, the Theme Canvas Shoes of the Year of the Tiger adopt fine canvas material, soft and breathable, double-row wiring, practical and durable. With the rubber toe cap "homologous" to the leap tire, the shape is modified, and the raw rubber texture outlines the hem to achieve comfortable and wear-resistant and contoured, so that the hardcore quality is equipped with design ingenuity and presents a new self-style.
All "domestic configuration" tide shoes are sought after to reflect the rise of national manufacturing
It is understood that in 2021, on the occasion of the tenth anniversary of the establishment of Tuhu Yangche, it launched the main "new domestic goods, new national tide" flying tide shoes with Feiyue Tire in the form of a joint name, and was exclusively launched on the Tuhu car platform. As soon as the tide shoes appeared, they quickly seized the topic "C position", gaining a large number of young consumers' attention, and also allowing leap tires to enter the public eye.
Tuhu car breeding and leaping meikai twice, once again strong and strong
This cooperation is a benign result of the two sides' more mutual recognition of the brand concept on the basis of the increasingly solid main business of tire manufacturing and sales - reaching and attracting more young users through cross-border fashion products is the common goal and vision of both sides.
Throughout history, tires and shoes have been an old pair of old partners, and there have been countless resonances in history: in 1968, Nike's main designer Dink. From the perspective of "compressed air", Hatfield invented the new category of "AirMax" with reference to the concept of inflatable tires, which has been popular to this day. Subsequently, tires and shoes have evolved throughout history, including joint masterpieces between horse brand tires and Adidas, Goodyear and Skechers, Pirelli and Puma and other well-known companies.
The joint model tide shoes launched by Tuhu Yangche and Feiyue Tire are all "domestic product configuration", which highlights the national tide style and also allows the public to feel the rise of national manufacturing.
C2M model to create a new domestic tire Tuhu car to help the national brand
Feiyue Tire is a tire jointly created by Tuhu Yangcheng and China's oldest and most well-known tire company, which is more suitable for Chinese roads.
Based on the innovative C2M model, Tuhu Yangche has conducted extensive research and collection of consumer preferences and needs according to the current trend development trend and changes in the brand audience market, so as to guide the design and production of the source.
The new move on the tide shoes of the joint car maintenance and the leap tire for two consecutive years is based on the spurt growth of the cultural and creative industry and the new attempt of the two sides to promote the breaking of the national brand.
According to public data, as of September 30, 2021, Tuhu Yangche has launched more than 3,300 workshop stores nationwide, and is a car maintenance e-commerce platform trusted by Chinese consumers. Feiyue was born in Shanghai in 1958, it is full of strong marks of the times, as early as the 1980s once became a popular fashion footwear in the country. The flying canvas and vulcanized shoes are the representative works of the national tide that are loved by young people in recent years.
It is understood that Tuhu Car X Leap Lunar Year of the Tiger Theme Joint Tide Shoes has been officially released on March 24 and opened pre-sale, users can log on to the Tuhu Car App in the near future to participate in the limited purchase activity of 99 yuan early bird price; in addition, Tuhu Car will also launch fan groups, official micro live lottery, order Fly tire tide shoes and other activities to pass on this good color head of the Year of the Tiger to fans.