Recently, people familiar with the matter revealed that Apple is planning to launch iPhone and other hardware product subscription services as early as 2023, which will enable customers to purchase iPhones in the form of monthly payments like subscription software services. There may be many small partners who see here and feel that this service is a bit like Huabei staging, but it cannot be equated.
Mainly because in apple hardware subscription services, the monthly fee paid by customers is not the amount the device price is split into 12 months or 24 months later. Instead, the monthly fee amount has not yet been determined and depends on the device model the customer ultimately chooses, which may mean that the user can choose the amount to pay for themselves. It is reported that the project is still under development. An Apple spokesperson declined to comment on the plan.
However, the development of this business is also expected. Because the iPhone is still Apple's biggest source of sales revenue, sales reached $192 billion last year, accounting for more than half of the company's total revenue.
For Apple, which has traditionally sold devices at full prices, adopting hardware subscriptions similar to car rental plans would be a major strategic shift. The service, which will enable customers to subscribe to hardware for the first time rather than just digital services, will both help Apple generate more recurring revenue and make it easier for consumers to accept spending thousands of dollars on new devices, further boosting Apple's revenue.
Inspired by iCloud Storage or Apple Music subscriptions, Apple plans to allow customers to subscribe to hardware using the same Apple ID and Store account they currently use to purchase apps and subscription software services. I don't know if you think apple's upcoming service will work?