The combination of new technologies such as artificial intelligence, wearables, and the Internet with the health field is becoming more and more close, which not only promotes the development of the health technology industry, but also leads us into the era of digital health. While changing people's lifestyles, technology is also taking consumers' pain points as the entry point, practicing the mission of "science and technology for good" and assuming greater social responsibility.
Taking the Internet industry as an example, Alibaba Cloud is improving the service capabilities of regional medical institutions and promoting the efficiency of regional medical resource allocation through medical big data, while Tencent is laying out the health field through Tencent Medical Code, medical insurance electronic vouchers, electronic health cards, and Tencent Health Mini Programs.
On the hardware vendor side, wearable smart devices are constantly updated and iterated, which can help people monitor multi-dimensional health data such as heart rate, ECG, blood oxygen, sleep, and exercise for a long time and continuously, which has important reference value for health risk assessment.
"Healthy" new pain points and technological breakthroughs
On March 21, international sleep day, the issue of sleep has once again attracted widespread attention. The newly released "China Sleep Research Report (2022)" shows that mainland people sleep more than two hours later than a decade ago; in addition, the low quality of sleep has become a common problem among young people and the elderly.
In the face of these problems, the smart watch OPPO Watch 2 shows its unique advantages. On the one hand, OPPO Watch 2 specially launched an exclusive snoring risk assessment, which is equipped with an optical blood oxygen sensor that can achieve real-time blood oxygen monitoring per second, combined with the heart rate variability monitored by the optical heart rate sensor and the snoring sound recorded by the mobile phone, as well as OPPO's self-developed snoring evaluation algorithm, which can comprehensively assess the user's snoring risk level. On the other hand, OPPO Watch 2 can link the mobile phone into sleep mode, turn the interface into gray, reduce the user's desire to play the mobile phone, and turn off the wrist-raising light screen, turn on Do Not Disturb, and cooperate with intimate sleep and stay up late reminders.
As we all know, blood oxygen saturation is an important basis for reflecting a variety of diseases. The OPPO Watch 2 series is equipped with a 6-core optical sensor, which can measure the blood oxygen concentration anytime and anywhere, and automatically open it when sleeping, realizing second-level real-time blood oxygen monitoring.
Now, more and more intelligent detection functions of health indicators are "logged on" to the more commonly used terminal device of mobile phones.
Recently, OPPO's new generation of flagship product Find X5 Pro officially pushed the heart rate detection function, which users can experience by upgrading the health APP. OPPO is also the first mobile phone manufacturer to use inertial sensors (IMUs) to implement heart rate detection.
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"The first to introduce heart rate detection on mobile phones is to help more users understand their health status conveniently and at a low cost." The relevant person in charge of OPPO said that in the daily meditation, morning awakening, after the end of exercise and other scenarios, the Find X5 Pro is placed in the left chest position, and it only takes 12-15 seconds to measure the current real-time heart rate data, and the measurement time is not more than 25 seconds.
Technology for People: Strategic and Ecological
It is understood that the realization of the heart rate detection function on the Find X5 Pro mobile phone is inseparable from OPPO's innovative research and development ideas and strong algorithm strength on the one hand; on the other hand, it is also the embodiment of the brand mission of "science and technology for people" and the determination to establish a healthy ecological strategy.
"OPPO sees health as a lifelong cause." At the ODC21 conference, Zeng Zijing, assistant vice president of OPPO and head of the health laboratory, said that in the future, it will focus on preventive medical treatment, focus on the theme of "changing lifestyles", achieve hard innovation with hard technology, and provide users with active health management solutions.
In early 2021, OPPO Health Lab was established, an interdisciplinary research team that integrates biomedicine, algorithms, sensors and data science. At the current stage, OPPO Health Lab will focus on in-depth exploration and cutting-edge technology research in the directions of sleep, cardiovascular, diabetes, sports health, telemedicine, etc., and strive to build a healthy "ecological capability".
It is reported that the heart rate detection function on the Find X5 Pro is self-developed by OPPO Health Laboratory, using the Built X5 Pro inertial sensor (IMU) to capture the vibration caused by heart beating, and obtain the spot measurement heart rate data after algorithm processing.
It is worth noting that OPPO Health Laboratory has established close cooperative relations with many top medical institutions and universities in China, focusing on several vertical fields such as sports health, cardiovascular health, sleep health, etc., to carry out basic and applied research in the cross-integration of multidisciplinary fields, combining science and technology with medical treatment, and creating its own health ecology.
For example, OPPO and Tsinghua University established the "Joint Research Center for Future Terminal Technology" to carry out a number of cooperation projects in the field of sleep and deeply optimize sleep monitoring capabilities. OPPO and Beijing Sport University Industry Management Group jointly established the "Beijing Sport University - OPPO Sports and Health Laboratory". OPPO Health Laboratory also launched a collaborative project with Fuwai Healthy Lifestyle Medical Center on the framework of Health Research Kit on the "Clinical Application Effect of Lifestyle Interventions in Hypertension and Normal High-Value Blood Pressure Populations".
In addition, for health industry practitioners, OPPO provides a complete, closed-loop tool suite for health data collection, analysis and service reach - OPPO Health Research Kit to help developers carry out health research. In terms of data security issues, a series of measures to ensure data security and user privacy, such as strict user authorization, differentiated encrypted transmission and encrypted storage, and data anonymization, are adopted, and the requirements of security and privacy-related norms are strictly observed.
"It can be seen that OPPO is not only focusing on the development of two or three years, but the goal in five or ten years." According to industry analysts, OPPO has added a data-driven closed-loop loop to the path of the original coping medical treatment, bringing continuous, long-term data or models to users and doctors, so as to prevent and control chronic diseases.
This also confirms what Chen Mingyong, founder and CEO of OPPO, said, "OPPO has long been concerned about the combination of smart terminals, wearable devices and big data and medicine, and is committed to using technology to change people's lives and promote the transformation of medical behavior to data and precision." ”
Find X5 Pro, as the new flagship of the Find series to create the ultimate experience with high standards, its upgraded heart rate detection function not only reflects OPPO's brand mission of "science and technology for people", based on strong algorithm strength, but also aims to let OPPO health ecology attract more users and partners and jointly create longer-term value.