Energetic young pie, 181 horsepower less than 110,000, MG ONE can conquer your wallet
In the current environment, with the continuous decline of the age of car purchase, many young people have just obtained a driver's license to buy the first car in their lives. Faced with such a large market consumer group, automakers began to focus more attention on young consumer groups and tried to attract their attention with younger product images. MG, as a veteran car company advocating young tone among its own car brands, naturally does not miss this market. At the end of 2021, MG launched MG ONE to meet the consumer needs of young people, the new car is full of vitality and personality, with 181 horsepower, and the starting price is less than 110,000 yuan. So, can MG ONE successfully attract the attention of young people?
In terms of appearance, MG ONE offers two design styles for consumers to choose from, and the models that have been launched so far are all α versions. Among them, the front face of the α version of MG ONE adopts a black lightning-like front grille design, which looks like it has a high degree of recognition, and it is very sporty, and in terms of LED headlight design, the car adopts a three-bar design, which is very personal. In terms of size, the length, width and height of the new car are: 4579/1866/1617mm, and the wheelbase is 2670mm, which is a decent size in the same class.
In addition, the D-pillar of the vehicle also adopts a suspended roof design, with diamond-shaped decorations on it to increase the sense of luxury, with 19-inch five-frame two-color wheels and red painted brake calipers, creating a sports atmosphere loved by young people. Even the rear of the car is no exception, such as the tail wing with a deflector groove, the tail light with a concave structure, the bilateral four-out exhaust decoration, etc. From the perspective of vehicle design, the new car is just right for the creation of a sports atmosphere, there is no excessive stacking of sports elements, with the addition of exclusive colors, which greatly improves the recognition of the vehicle and fits the aesthetic orientation of young consumers.
In terms of interior, the new car adopts the current mainstream triple screen design, the new interior layout brings a good sense of technology, the material is decent, most of the top of the center console is covered with soft materials, and it is also equipped with stitch embellishment, with silver trim strips under the air outlet of the through-type air conditioner, highlighting the fashion atmosphere. In addition, the steering wheel adopts a flat design, the inside also uses the same color stitching of the body, and there is a Super SPORT exclusive function button in the lower right corner, which emphasizes the sporty atmosphere of the interior. It is worth mentioning that the 12.3-inch LCD screen and the central control screen display effect are very good, and the legibility is better. In addition, the car machine built into the latest Zebra Roselle intelligent cockpit system, and equipped with Qualcomm Snapdragon 8155 chip, the system fluency is high, it is very easy to use.
In terms of power, the MG ONE series is equipped with a 1.5T MEGA Tech Pro high-power engine, with a maximum power of 181 horsepower and a peak torque of 285 Nm, matching the CVT gearbox, and the power parameters belong to the leading level of the same level of displacement. It is worth noting that the gearbox, code-named CVT280, uses Bosch's latest medium and large torque steel belt, and through the systematic optimization of the pulley system design, the speed ratio bandwidth of the whole machine reaches 7. In addition, the car has replaced the shape of the gear handle with the shape of an airplane pusher, which enhances the freshness. Through the test drive, it can be seen that this car is very friendly to novices, the throttle output is linear, the CVT gearbox is responsive, the coordination with the engine is tacit enough, and the overall performance is sophisticated, both smooth and can meet the power needs of young users in the low-speed road conditions of the city.
In terms of chassis, MG ONE adopts front McPherson rear multi-link independent suspension, and the chassis structure configuration belongs to the mainstream level of the industry. After the actual driving experience can be seen, this chassis takes into account enough driving comfort, shock absorption system filter ability is better, the general fine bumps can be handled well, when encountering a large number of bumps, the shock absorber can retain a certain toughness, and timely control the body posture, the abrupt longitudinal bumps for softening treatment, the overall performance in the same level of SUVs is considered to be decent.
epilogue
As a compact SUV with a guiding price of 100,000 yuan, the overall performance of MG ONE is in line with expectations, and it is very energetic from the perspective of exterior design, color matching, interior layout, materials, etc., and is the "look" that young people like. At the same time, the new car design changes the shape of MG's previous models, looks more scientific and technological, and will be the mainstream functional configuration on the market "net", especially in terms of driving assistance, bringing enough surprises. In addition, the new car in the creation of a sense of sport is also spared no effort, the power performance in line with the basic needs of a family scooter, the chassis in the comfortable conditions, toughness is higher, not to drive boring, the overall strength is quite balanced. However, considering that the competitors in the price range of the new car are all "strength players", the new car needs to be recognized by the young consumer market if it wants to completely gain a foothold.