Elephant News Imaging Network reporter Mi Fangjie
"The new crown virus is coming to be fierce, and the angels in white are rushing forward, why are they charging forward, regardless of how dangerous? They are giving up their small families, taking care of everyone, and fighting against the virus..." On March 22, in the live broadcast of "Rap Puyang" Douyin, the newly compiled Yu drama "Tribute to angels in white" sung by liang Keke, a young opera actor after the 90s, surprised many netizens, and the singing voice full of charm sang the belief that Puyang people must win the epidemic.
Affected by the epidemic, Puyang County's activities to send dramas to the countryside this year are still in a suspended state. Because of the inability to go to the countryside to perform, Liang Keke's Puyang County Revitalization Quyi Rap Troupe moved the stage into the vibrato live broadcast room, and since then this folk theater troupe has opened the traffic password, attracting more than 30,000 fans in more than 1 month, and more than 100,000 people watch the play online every day. As the head of the rap troupe, Ji Houzhen admitted that when the live broadcast room became a new stage, it injected new vitality into the inheritance of opera culture.
Moving the stage into the live broadcast room is a helpless move because of the epidemic has not been performed for many months
"Iron men, come to see the play, this live broadcast room is full of 'Pear Garden Spring' champions!"
After inadvertently brushing the "Rap Puyang" vibrato live broadcast room, Chen Hua after the 90s was attracted by the actors' singing voice, and what surprised him even more was that the opera actors in this live broadcast room were actually the owners of "Pear Garden Spring", and could not suppress their inner excitement, so they sighed in the live broadcast room.
Puyang can be called the hometown of Chinese opera, and there are currently 21 kinds of operas such as mulian opera, big string opera, and big flat tone, which is the core area of henan's original ecological local traditional drama. Just in the live broadcast room of "Rap Puyang", there are all kinds of opera masters who have won important awards, not only such as Liang Keke, winner of the National Qu art "Peony Award", but also "old drama bones" such as Zhang Xiangbin, director of the Puyang County Cultural Center and the inheritor of the national intangible cultural heritage. There are also Ji Houzhen, winner of the "Peony Award" program in Henan Province, Zhao Cuiying, a famous actor, Dong Huagai, the winner of the gold medal of the "Liyuan Chun" annual finals, Shi Liangliang, winner of the "Stars Award" in Henan Province, and Han Pingping, one of the top ten rookies in national opera... Every actor has his own "unique skills" and has his own "fans".
Talking about the original intention of the "Rap Puyang" account creation, Zhang Xiangbin, who participated in the creation of the account, said that this is also a helpless move, because the theater troupe has been unable to perform out for many months due to the epidemic, and the work of "sending dramas to the countryside" that has been done in previous years cannot be carried out.
"Not long ago, when we reported to the county, the county leaders proposed that we have such a good team, and it is a pity that we can't publicize such a good work, and we can try to change the 'sending the drama to the countryside' to online live broadcasting, so as to take into account the requirements of epidemic prevention and control and the needs of the masses to watch the drama, and at the same time use the Internet to publicize our Dapuyang."
In this way, the "Rap Puyang" Douyin number was created, and at the same time, the live broadcast activity was also strongly supported by the Puyang County Culture, Radio, Television, Tourism and Sports Bureau.
More than 30,000 fans have been sucked up for more than 1 month, and more than 100,000 people watch dramas online every day
What Zhang Xiangbin, the "old drama bone", did not expect was that the live broadcast room attracted the attention of many fans as soon as it started, and the number of people watching the first live broadcast online was six or seven thousand, "Before we generally went to the countryside to perform, each audience was also hundreds of people, more than a thousand, I was the first time to contact Douyin, I did not expect that opera would be so popular." ”
In fact, not only Zhang Xiangbin, Ji Houzhen did not expect that "Rap Puyang" began to broadcast live from February 6, and the number of fans exceeded 35,000 in more than 1 month, with an average daily number of more than 100,000 viewers, and the number of real-time online viewers also exceeded 1,000 people, becoming a must-see live broadcast for many opera lovers every day.
The reason why "Rap Puyang" can quickly become popular is inseparable from the "strength" of this rap group. Founded at the end of 2015, Puyang County Revitalization Quyi Rap Troupe, although it is a folk theater troupe, but the members of the troupe are extraordinary, has won many provincial and municipal awards such as the provincial "Cultural Award", "Stars Award" and "Peony Award", Ji Houzhen revealed that there are more than 20 people in their troupe, and those involved in the douyin live broadcast are the backbone of the group's business.
There is one thing about the live broadcast these days that Dong Huagai still remembers. On the first day of the broadcast on February 6, a Puyang fellow who worked in Guangzhou entered the live broadcast room, and after watching the broadcast for a while, he was very emotional and introduced his pursuit of his hometown opera in the message. In the exchange with this netizen, we learned that every year when he returned to his hometown during the holidays, he would drive his parents to the neighboring village to watch a play, but this year's epidemic could not go home, so he has been searching for various opera videos on the Internet and sending them to his parents, but the old man has not found a satisfactory program. After searching for the 'Rap Puyang' live broadcast room, he recommended it to his parents on the spot. Dong Huagai said that they also sang a play in the live broadcast room for the parents of the Puyang fellow.
Douyin live broadcast injects new vitality into the inheritance of opera culture
In the more than 40 days of Douyin live broadcast, Ji Houzhen has infected more and more young people with wonderful singing voices to like opera, so that many post-90s and post-00s young people have become new opera fans, injecting new vitality into the inheritance of opera culture.
Chen Hua mentioned above is one of them, and every afternoon whenever he has free time, he will stay in the "Rap Puyang" live broadcast room for a while. "I really didn't expect traditional opera to be so charming, and now I have become a 'ticket fan'"
As the eldest member of the rap group, Zhang Xiangbin, who is post-60s, has a deep feeling for the live broadcast of these days. Puyang is the hometown of drama, there are still nineteen types of drama still performed on the stage, although opera has a broad performance market, but up and down, especially offline performance. Zhang Xiangbin's stage career has been more than 40 years, witnessing the rise and fall of drama, once a temple fair hundreds of people came from ten miles and eight townships to listen to the play, but now the number of people watching the play is slowly decreasing, especially during the epidemic period, the county troupes have all stopped performing, which once caused great difficulties to opera performances, and Zhang Xiangbin was once confused about the inheritance and development of opera.
However, after Puyang opera was moved to the douyin live broadcast room, Zhang Xiangbin felt that his eyes suddenly lit up and found a new way to spread opera. "Before, we spent more time every year going to the countryside to perform, and the people who watched the drama were generally over 50 years old, but in the Douyin live broadcast room, the fan base was overwhelmingly young people."
Under the impact of the epidemic, the traditional opera industry has shown a willow dark flower through vibrato, and listening to opera is becoming a daily habit of many young people. In Ji Houzhen's view, the rejuvenation of the fan base is more conducive to the inheritance of opera culture. "Recently, some fans have been sending private messages asking us whether we have accepted apprentices, saying that their children especially like opera, and when they meet those who really like opera, we will generally recommend professional opera schools to them as a reference."
The income of live-streaming reward actors is diversified to help the benign development of folk theater troupes
Not only that, many netizens will also give encouragement through tips and other forms when watching live broadcasts, so that the income of opera actors has also been improved.
According to Ji Houzhen, there were two parts of the income of opera actors before, one was that the troupe undertook the county's rural performances, performing more than 100 times a year, and there would be certain government subsidies, which could ensure the basic clothing and props expenditure. On the other hand, some actors will also take over some performances in hotels and temple fairs, and under normal circumstances, the cost of a singing performance is only 500 yuan. After the opening of the live broadcast, the number of people who basically watched the live broadcast in real time exceeded 1,000, and the cumulative number of viewers watching the broadcast exceeded 100,000 every day, and some tip income was also obtained. "Many people couldn't see us singing in their hometown before, but in the live broadcast room, many fans are migrant workers thousands of miles away, and they will also express their gratitude in the live broadcast room." Ji Houzhen said.
Compared with the rewards of fans, Ji Houzhen values the encouragement of fans more, "Seeing so many viewers waiting in the live broadcast room every day to watch the play, this is stronger for us than how many gifts we swipe, which is the biggest encouragement for us." ”
Moving the stage into the Douyin live broadcast room is also prompting changes in the daily life of opera actors. From the perspective of opera actors, offline performances can directly see the feedback of the audience, and online netizens directly comment on the level of singing. "In the past, when we went to the countryside to perform, many times we had to set up the stage before dawn, and when we returned home after the performance, it was very inconvenient to eat and live." Liang Keke frankly said that they do not have to get up early and rush to the scene now, they have more time to practice, and they have more time to rehearse in the troupe, and they can use more time to innovate the repertoire. ”
Zhang Xiangbin said that the live broadcast has been recognized by the audience, and now that it has entered a virtuous circle, we must do our best to do the live broadcast and carry forward the excellent traditional culture. They will take the live broadcast of the service to a higher level, and strive to make the live broadcast room receive more people's love. At the same time, after the end of the epidemic, continue to carry out the activity of "sending dramas to the countryside", sing and perform puyang stories well, enrich the cultural life of the masses, and try to set up live broadcast rooms in nursing homes or village rooms, so that more people who love to listen to dramas can listen to plays and listen to good plays. "We will build a first-class live broadcast room in the future, rehearse some Puyang characteristic small plays, and make the rap Puyang live broadcast room a new business card of Puyang's opera culture."
Douyin will increase the support for live opera broadcasting to make the inheritance more powerful
In the interview, Ji Houzhen also admitted that singing in the live broadcast room is different from offline performance, and while singing, opera actors will also interact with the audience in time to popularize opera knowledge, etc., so as to enhance the vividness and stickiness of opera art, so that many people who are not familiar with opera can also like it.
Not only that, with more and more foreign audiences, when broadcasting live, Ji Houzhen while doing a good job in the popularization and promotion of drama, they also want the audience to promote Puyang's scenic spots and cultural landscapes, etc., "in the netizens 'rap new Puyang'." ”
The reporter learned that in recent years, the rise of new media forms such as short videos and live broadcasts has greatly broadened the audience of traditional opera art, so that cultural inheritance is no longer limited to the stage, relying on emerging communication methods to revitalize traditional arts and carry them forward in innovation. Through the Douyin live broadcast platform, young people and traditional opera practitioners can connect widely, feel the charm of traditional culture at close range, understand the value of opera and the stories of drama people in front of and behind the scenes, so that the audience can have a richer understanding of opera, identify more strongly, and increase empathy.
It is reported that Douyin will increase the support of live opera broadcasting to make the inheritance more powerful.
In this regard, the relevant person in charge of Douyin said that short videos and live broadcasts can allow opera content to accurately reach the opera fan group, quickly find a focus market, and increase the diversified income of opera actors through live broadcast rewards, improve the enthusiasm of traditional opera practitioners and adhere to them, and solve employment problems. For opera lovers, they can also use live broadcast income to feed back opera hobbies, enrich and expand the crowd of opera culture dissemination, and increase the enthusiasm of the public to participate.
It is precisely for this reason that at this year's two sessions of the National People's Congress, a number of NPC deputies and CPPCC members, including Vice Chairman of the China Drama Association, Chairman of the Henan Drama Association, and President of Henan Yu Theater Li Shujian, have called on more opera actors to walk from the stage to the live broadcast room, through online driving offline, forming an effective complementary, so that online opera fans can become offline audiences, so that stage drama stage performances are more communicative.