According to the latest breaking news, #vivo#'s first folding screen phone vivo X Fold will be released in April, and the internal code name of the folding screen phone is "Butterfly". It has been revealed that the vivo X Fold has been greatly optimized in terms of fingerprint unlocking and screen creases, which is expected to make folding screen mobile phones more loved by consumers. For example, in terms of fingerprint unlocking, vivo applied 3D ultrasonic fingerprint recognition technology to folding screen mobile phones for the first time, so that vivo X Fold can have faster fingerprint recognition speed, and also solves the problem that fingers cannot be unlocked in a wet state, which can greatly enhance the user's fingerprint unlocking experience. Since many mobile phone manufacturers have launched folding screen mobile phones in recent years, many people are curious, why is vivo only ready to launch the first folding screen mobile phone?
Experience first, immerse yourself in exploration
At present, the prospect of the folding screen mobile phone market is very broad, according to the latest "Folding Screen Analysis Report" released by Gfk Sainuo, the sales of domestic folding screen mobile phones in 2021 are 1.1 million units, an increase of 187% year-on-year, which is particularly prominent in the context of the overall decline in sales in the mobile phone industry. Despite this, consumers still have many complaints about folding screen mobile phones, for example, in the black cat complaints, consumer complaints about the folding screen mobile phone screen accounted for 70%, the main complaint point is the screen crease and crack.
The reason why vivo did not launch folding screen mobile phones as early as other mobile phone manufacturers is because the previous folding screen mobile phone related technology is not mature enough, and it is difficult to make products that satisfy consumers. For example, in 2018, Hu Baishan, executive vice president of Vivo, said that from the perspective of the technological development of the mobile phone industry at that time, it was not possible to let consumers enjoy the new experience provided by folding technology without affecting the normal mobile phone experience; at the same time, he also said that vivo already had a special team to study the folding screen mobile phone, as well as the layout of related patents. It is not difficult to see that vivo attaches great importance to the product experience, and because of this, when the vivo X Fold was recently exposed, we can see that its improvement in the use experience is very obvious.
"Slow" a little, better to use
According to the news, vivo X Fold is very careful in the choice of screen hinges, and its hinge supplier is Apple supplier Hangzhou Amphenol Feifeng Communication, the hinge cost exceeds 1200, in terms of folding times, it should be able to exceed the current mainstream folding screen mobile phone 200,000 times the number of folding times. In addition to the upgrade of the hinge, it is reported that the screen of vivo X Fold also adopts a new UTG glass cover, which significantly improves the screen crease problem of the mobile phone, which can greatly optimize the user's screen visual experience; coupled with its upgrade in fingerprint unlocking, the phone is indeed optimized from many aspects where it may affect the user experience. By applying more advanced technology and adding better product components, vivo X Fold may really allow users to enjoy the advantages of folding screens while getting a better mobile phone experience.
Adhere to the user-oriented
In my opinion, it's not so much that the vivo X Fold is late, but that it's just coming out just right, because the experience is everything for the user. All along, vivo is adhering to the user-oriented, want to do this, vivo not only to insight and study the real needs of users, but also to truly solve the problems that users care about, to create a high-quality product that can meet the needs of users, such as the upcoming vivo X Fold. After in-depth insight into user needs, vivo uses the spirit of "craftsman" to create a vivo X Fold that can bring a better experience, and it is likely to surpass many current folding screen mobile phones in the future and obtain a better user reputation. It is precisely because of this insistence of vivo that it has launched one mobile phone product after another with super competitiveness, and at the end of 2021, it has won the first ranking in the domestic 4K-5K price segment mobile phone market share, and achieved a breakthrough in the high-end mobile phone market with a market share of 24.1%.
At the beginning of this year, Vivo founder, CEO and president Shen Wei shouted out the slogan of "embracing users, pursuing the ultimate, and creating surprises", from the current various revelations, perhaps vivo X Fold is the biggest surprise brought by vivo in the first half of this year, let's look forward to it together!