On 18 March, the Regional Comprehensive Economic Partnership (RCEP) came into force for Malaysia. The 24 trucks exported by Foton Motor to Malaysia were fortunate to receive the first RCEP Certificate of Origin issued by Beijing Customs on the same day.
Foton Motor has once again demonstrated the scientific and technological strength of Foton Motor to the world with its strong product strength, and taken a more solid step for the steady advancement of Foton Motor's globalization strategy.
Zhongguancun customs officers issue certificates of origin to enterprises
Tariffs are lowered, and policy benefits bring new opportunities
According to Gao Jing, Deputy Director of Customs of Zhongguancun, after the RCEP came into effect in Malaysia, the number of effective members among the 15 signatories in the RCEP reached 12. As Malaysia's largest foreign trading partner, the entry into force of the RCEP will unleash greater potential between China and Malaysia and bring more opportunities for export enterprises.
Foton Motor provides LAZADA with a "last mile" offline logistics and transportation solution
"The entry into force of the RCEP agreement is a milestone event in China's international strategy. The convergence of the economies of member countries also fully demonstrates the common will of the countries of the Asia-Pacific region to safeguard multilateralism and free trade. Lower tariffs mean that products are more competitive, and domestic, international trade and logistics development will also usher in great opportunities. For businesses, we will also benefit from this national strategy. Ma Rentao, vice president of Foton Motor Group Business, said in an interview, "As far as Malaysia is concerned, Foton Motor is expected to export more than 1,000 units to Malaysia in 2022, and with the promotion of the RCEP agreement, we will provide better logistics solutions for local customers, while improving costs and making greater market significance." ”
After the RCEP takes effect, the tariff rate of trucks exported to Malaysia will be reduced to 0 year by year, which greatly enhances the competitiveness of export trucks in Malaysia, which is conducive to Foton Motor's deep cultivation of the Southeast Asian market, and also further promotes Foton Motor's globalization strategy.
The double line blossomed, and Foton Motor's globalization strategy was a big punch
At the end of 2021, Foton Motor announced the latest sales data: the domestic market ranked first in the commercial vehicle industry with a good annual sales of 650,000 vehicles; the overseas market, with sales of 56,000 vehicles, achieved the first place in overseas exports for 11 consecutive years. Malaysia is one of foton's key markets in Southeast Asia, has been in the VAN category, light truck brand share for 3 consecutive years in the industry leading, in addition to automatic heavy truck products, but also the first to import and lead the local automatic transmission market, is well deserved the first place in the automatic heavy truck category.
From January to February 2022, Foton Motor sold more than 240 units in Malaysia, an increase of 28% year-on-year. In the future, following the entry into force of the RCEP for Malaysia in March, the potential of China and Malaysia will continue to expand, and Foton Motor will continue to innovate from technology, products, marketing and other aspects to further expand overseas markets.
Under a good start, Foton Motor has advanced its overseas layout, focusing on the industry's leading customers on the one hand, and striving to become bigger and stronger. At present, it has reached cooperation with LAZADA, the largest e-commerce platform in Southeast Asia, on e-commerce logistics and transportation in Malaysia, and the two sides have jointly launched a driver worry-free service plan to solve a series of worries for logistics drivers from car purchase to after-sales; in addition, it has also reached cooperation with the international logistics and express giant DHL, China's Best Express and YUNDA EXPRESS to provide "last kilometer" offline logistics and transportation solutions. On the other hand, it has built and improved network capabilities, and according to market characteristics, the light truck and VAN service systems have been integrated to achieve double improvement of network coverage and service efficiency.
In 2022, Foton Automotive AUMARK S product layout overseas
What is more worth mentioning is that from this year, a gap will be torn in the high-end light truck market, and AUMARK S products will be introduced, pointing to the cold chain, urban transportation and other efficient logistics industries. The double-line blossoming of domestic and foreign markets has made the "strong Hengqiang" highlighted again, and also allowed Foton Automobile's leading edge in technological innovation, product innovation, marketing innovation, and international layout to further expand.
In the past 25 years, Foton Motor has ranked first in overseas exports for 11 consecutive years with continuously upgraded innovative products, continuously enriched product portfolio and year-on-year improvement in service quality, which is enough to show that Foton Motor's scientific and technological strength has been recognized by overseas users. As a model for overseas breakthroughs in domestic commercial vehicles, in the future, Foton Motor will take advantage of the RCEP's tariff reduction in Southeast Asia, take the initiative to assume more responsibilities and missions, and actively promote the globalization strategy with leading technology as the guarantee and optimized service as the purpose.