Don't hide from everyone, the lamb watched a weekend of killing Matt documentary, very moved.
Shhh, don't laugh.
The documentary is called "Kill Matt I Love You"
Sheep know that in many people's minds, killing Matt = urban and rural non-mainstream, is synonymous with vulgar culture.
But documentary filmmaker Li Yifan doesn't think so.
He was thrilled when he heard about killing Matt, and China finally had its own punk.
He thought to himself: This group of killers must be a group of educated, petty bourgeois people.
Director Li Yifan's idea is well-founded.
Punk is a rebellious culture that every country has.
For example, the bad boys in Japan are called "punk gangsters".
Film "I Am Big Brother"
The same strong and recognizable group colors, the same extreme way of pursuing individuality, the same looking bad, the same anti-mainstream.
But punk is cool, and killing Matt is hated.
What causes such a jagged situation?
Let's talk today. Nag and discuss the issue
What is punk?
Punk is a form of cultural resistance against consumer society.
What does it mean?
The simple understanding is that consumer society recodes "beauty" and establishes a set of "false needs" in order to make you spend money.
What is the false demand? The sheep came up with two very easy to understand examples -
For example, the pink tax
Give pink the meaning of "feminine", emphasizing that pink is cute, innocent, romantic...
It can make pink goods more expensive, and invisibly exacerbate "female poverty".
Another example is the gold tax
Giving blonde hair the meaning of "beauty" allows more women to spend money to dye their hair.
This phenomenon is not obvious in East Asia, but it is very prevalent in Europe and the United States.
To put it bluntly, it's all about consumption.
Punk, on the other hand, is anti-consumer, rejecting the defined self—ideologically liberating, sharply counter-mainstream.
Punks who don't look good are a bit of a "fake" meaning!
The original punk was music for a group of working-class teenagers dissatisfied with society and reality, free from commercial control.
To put it bluntly, punk represents the rebelliousness of poor youth.
Torn costumes, vulgar tattoos, eye-catching hairstyles, exaggerated accessories... It is the outward manifestation of punks' anti-traditionalism.
Up to now, punk has also influenced some fashion designers and entered the fashion circle.
For example, Vivienne Westwood, who created Little Saturn, is the punk godmother of the fashion industry.
Same poverty, same youth, same rebellion.
Why didn't It Fashion to Kill Matt?
China, which failed to become a native punk, killed Matt
Director Li Yifan's initial idea was to film China's cultural resistance and aesthetic self-consciousness.
So, he found the founder of Matt, Luo Fuxing.
Growing up, Rofolking opened a barbershop, but stopped grooming Matt's hairstyles.
Luo Fuxing came out to work at the age of fourteen, and life on the assembly line of the factory made him feel very numb.
When a friend of the sheep interviewed a worker who had contact with a certain assembly line factory, the words of the friend were described as: If you do not see it with your own eyes, you must not understand, they are like wooden people without thought.
Teenagers always have ideas. When Luo Fuxing realized this numbness, he became the one who wanted to make a change.
He wants to get the attention of others, he wants to experience the feeling of "being alive" and "being.".
How can this be done?
Answer: Imitate idols.
The hottest star at the time was Jaylen, but Luo Fuxing found that Jaylen ranked tenth in the international rankings.
Jaylen: Huh? Excuse me.
To imitate, imitate the first place, Marilyn Manson
Unexpectedly, Luo Fuxing's dress has attracted the following of many teenagers like him - everyone wants to get rid of this world-weariness and pessimism through personalized dressing.
At that time, the Funeral Love family was the only one, and Luo Fuxing wanted to name his family to distinguish it from them, so "Kill Matt" was born!
Luo Fuxing first saw that the English "smart" can be translated as "well-dressed". But the blunt transliteration of "Smart" is not cool enough, so it is called "Kill Matt".
Everyone: What is the difference between burying love and killing Matt?
If funeral love is a non-mainstream play for urban children, then killing Matt is a non-mainstream for rural children.
Funeral love is dark, killing Matt is colorful
Just kidding, burying love is "temperament" and killing Matt is "nerve".
Funeral Love: Human, you're bored.
Kill Matt: Humans, pay attention to me.
It can be said that although it is also non-mainstream, the funeral of love is upstream of the chain of contempt, and some non-mainstream do not even recognize the non-mainstream of killing Matt.
In the documentary "Kill Matt I Love You", it is mentioned that the biggest hobby of killing Matt is to slip the street.
Groups of three or five, walk down the street. Cool hairstyle that attracts the eye.
Kill Matt and make them feel cool and confident.
Kill Matt Yang Peng said, "I feel so messy outside, too simple to be bullied, I want to engage in hairstyles and tattoos, look a little fierce." ”
Kill Materisa said, "I dress up very tough, like a hedgehog, and people can't touch my heart, and they won't question me." ”
But the confidence of killing Matt makes others feel disgusted—
At its craziest, Matt was eating, and was forcibly pressed to the ground by the people at the next table and burned his hair.
Why?
Judging ugliness is not the original sin
Sheep want to answer this question from an aesthetic level.
This is because killing Matt is essentially an ugly trial, and the ugly trial has a range:
1, mild ugliness will make others have a sense of aesthetic superiority, will bring a funny feeling, examples of Teacher Guo;
2, excessive ugliness will make others feel aggressive, but the killer Matt as a vulnerable group can get a sense of security through this aggression.
This is also the reason why punk and funeral love will not encounter online siege, because they are still aesthetic categories.
When negative emotions are meaningfully expressed, they belong to beauty, and the non-mainstream itself has a certain meaning - cultural resistance and aesthetic self-consciousness.
For example, tragedy, though tragic, is beautiful.
The punk aesthetic born under punk, although it deviated from its original intention, fueled a new consumer fashion.
In The Kingdom of Rebellion, the author argues:
Decades of countercultural rebellion have failed to change any reality, not only to resist or stop the tide of consumerism, but to intensify it.
It was this that kept punk alive.
But Kill Matt is among the weakest and most unspoken of the complex hierarchy of society.
What they like, they can neither cater to consumption nor make sense.
When negative emotions lose their meaning, they belong to the category of ugly, and people who are overly ugly will feel attacked.
With the advent of the mobile Internet, more and more people have noticed the killing of Matt and the encirclement and suppression of Matt in the network environment.
Leaving home in his 10s, the grinding assembly line, and the semi-closed life doomed Matt to lose in this network battle.
They gradually become the fuel of society as they grow up, even if they find a group for a short time and then quickly decline...
Young, lowly educated, confused, on their own...
Although such a shape is a meaningful aesthetic for them to be a spiritual outlet and a spiritual antidote, it has no meaning for others.
In The Ragtag Multitude, it is written:
On an intellectual level, groups are always lower than isolated individuals. But judging by feelings and actions driven by those feelings, groups perform better than individuals.
As a result, the aesthetic of killing Matt was deprived by the public and soon disappeared from everyone's field of vision.
The American current affairs journal Foreign Policy commented on Matt's killing:
"Matt's exaggerated fashion choices reflect a deeper problem: collective alienation, a byproduct of China's massive wave of migrant workers and widening class disparities."
Today, killing Matt on the Internet has lost its original taste.
What we can see is more like a mild ugliness to please everyone, Bo Jun smiles, making people feel a sense of aesthetic superiority.
The group of young people who really felt that matt had changed their hairstyles, but they were still in tears when they mentioned it in the documentary.
Thanks to that era, it also made the young people at the bottom have unforgettable memories of youth.
But the countryside will not disappear, and the bottom layer will always exist.
No one cares what these teenagers who are trapped in life now use to escape the bitterness under the oppression of the hierarchy.
They still face inequality in life, still shrouded in the shadow of institutional exclusion.
At the end of the video, Yang saw that many netizens on the bullet screen were brushing: I was ashamed of my arrogance and rudeness.