When Tesla cut the price, you said musk was cutting leeks, and when Tesla raised prices, you also said that Tesla cut leeks. Let me say that being a leek also requires qualifications, and even a person who thinks of a closed loop is a worthless leek even if he is a leek.
The fundamental price reduction of Tesla in the early days is that the pricing logic of this company is based on cost.
If the manufacturing cost of a car is reduced, then there is no need for the company to stick to the high profit margins and not reduce the price, after all, Musk's ultimate goal is to sell Tesla to the world in the shortest possible time.
Therefore, a lower price must be more conducive to the volume.
The landing of the Shanghai factory is a major landmark action of Tesla's price reduction, and Tesla after domestic production has saved a lot of unnecessary costs and greatly reduced the price of several models.
At that time, everyone thought that the price stability of the vehicle was the most reasonable, after all, they had seen the 5 Series and E-Grade with the same price for more than ten years, and the solidified thinking thought that all car prices would be very stable.
But what they don't know is that a BBA car has made at least tens of thousands of dollars in profits from them, and the top landing price of an Audi A6L has repeatedly reached 700,000, and it is not only tens of thousands of dollars.
Tesla's pricing method was very different, and it seemed to the industry at the time to be an outlier.
How much the company has reduced the cost of manufacturing and sales will be directly reflected in the price, so before 2022, Tesla's price has been adjusted several times, and even the lowest model has dropped to 240,000.
The market is very honest, And Tesla's sales have climbed rapidly and reached a very frightening height.
But unfortunately, Tesla's low-price operation strategy did not last long, and soon subject to the constraints of the industrial chain, the manufacturing cost of all electric vehicles rose sharply, and the core was that the cost of batteries increased.
Tesla has adjusted product prices several times over the past month.
Li Xiang of the ideal car also said that Q2 will also have a large wave of price increases, mainly because the cost of batteries has risen a bit outrageously, which also confirms this statement.
Obviously, Tesla in the implementation of the cost pricing strategy at the same time, but also because of the cost of rising and adjust the price of the car, in the short term may not see the 240,000 Model3, and the performance version of Tesla price rise fiercely.
What I can understand is that it wasn't a wave of people who scolded Tesla then and Tesla today.
The people who scolded tesla in those years were people who bought Tesla in advance, and today's scolding Tesla is people who have not yet bought Tesla, in short, as long as it is something that damages their own interests, it will inevitably point the spearhead directly at the company itself.
But that doesn't matter anymore, because the speed of the tongue can't determine the direction of things.
From the consumption level analysis, electric vehicles hanging new energy number plates must be the future trend, once the trend really lands, then the future targeted subsidies will also decline.
In addition, Chinese brands that continue to catch up with Tesla will eventually come up with products that are equal to Tesla, which also means that the entire new energy market will inevitably become hotter and hotter.
Then, the price of new energy in the future must be a principle: in the case of ensuring the benign operation of enterprises, the price must be set around the cost.
That is to say, the price of new energy vehicles in the future is likely to be higher, because the price of new energy vehicles we see today still has a lot of subsidies in it, and the future subsidies disappear and the price rise is only a matter of time.