21 March is the 22nd World Sleep Day. According to a survey by the China Sleep Research Society, the incidence of insomnia in Chinese adults exceeds 38%, and more than 300 million people in China have sleep disorders... Insomnia has become a huge annoyance for contemporary people, under the strong demand of "sleep well", the consumption of sleep aid products has grown rapidly in recent years.
"Melatonin gummies, sleep spray, earplugs and eye masks are the 'four-piece set' I come into bed as standard every night." Xiao Wu, a "post-90s" who works in Beijing, told reporters that the pressure of work is relatively large, and it is necessary to create a relaxed environment at night to fall asleep smoothly.
According to the "2022 Online Sleep Consumption Report" released by the Jingdong Consumer and Industrial Development Research Institute, the transaction amount of Jingdong's online sleep aid products increased by 53% year-on-year in 2021, and the transaction amount of "Generation Z" sleep aid products increased by nearly 50% year-on-year. Tmall health data shows that since March this year, the number of transactions of "post-90s" purchases of anti-snoring instruments has increased by nearly 70% year-on-year.
Experts said that the pace of life is getting faster and faster, the work pressure is high, and the large-scale use of lights are all factors that affect the quality of modern people's sleep. With the upgrading of consumption and the change of sleep concept, more and more consumers are willing to pay for "high-quality sleep", and "sleep-assisted consumption" is gradually rising.
Compared with the past "drinking milk before going to bed" and "soaking in hot baths", the sleep aid products on the market today show more "technology fans" and "smart fans".
On November 5, 2021, visitors experienced sleep technology products in the medical device and medical care exhibition area of the 4th CIIE. Photo by Xinhua News Agency reporter Jin Liwang
"When it comes to buying sleep aid products, products with 'black technology' elements often attract me more." Zhao Zilin, a "post-95" consumer, said frankly that for young people, sleep aid products are not only practical enough, but also new and trendy enough.
According to Jingdong platform data, in the past year, the transaction amount of smart sleep aid products increased by 169% year-on-year. It is worth mentioning that more and more "silver-haired people" have also begun to favor scientific and technological sleep-assisting products such as smart health devices, and in the past year, the transaction amount of "silver-haired" smart health equipment has increased by 5.4 times year-on-year. In addition, the technology wind has also spread to the bedding market, and the sales of smart mattresses in 2021 increased by 2.4 times year-on-year.
Experts remind that some sleep disorders are ignored for a long time in the initial state, and it is easy to transform from a health hazard into a disease. Want to have a better quality of sleep, all kinds of sleep products can only "icing on the cake", can not "send charcoal in the snow". Improving the sleeping environment, cultivating healthy living habits, adhering to moderate exercise, and ensuring a relatively fixed biological clock can truly "sleep well". (Reporter Wang Yuxiao)